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Browse all articles around intelligent automation, artificial intelligence, data integration, and process automation featuring use cases, technology best practices and how-to. 

How to

How to Build Omnichannel Customer Experience by Integrating Sitecore

How to integrate Workfront and Marketing Automation

How to integrate Zendesk with Jira: 2 proven methods

How to integrate Marketo with Salesforce: steps and use cases

How to integrate Workfront and Jira and align project teams

Everything to Know About SAP Sitecore Integration

How To Work With Snowflake Snowpark

How To Integrate Sitecore Customer Experience

Use cases

automation technologies

Five Ways Intelligent Automation Helps Enterprise Leaders

How to Ensure Critical Events are Operationally Executed

How to Gain More Predictive Insights with Less Technology

Developing a Model for Conversion Rate Optimization (CRO)

How to Build a Successful Lead Generation Strategy

Harnessing Customer Insights: The Key to Staying Competitive

What Critical Challenges IT Transformation Solves

Diseconomy - What's Your Next Best Action?

Optimize your Go-to-Market Strategy with an Integrated Tech Stack

How to Drive Growth with Intelligent Churn Prediction Model

How to Measure a True Marketing ROI

Achieving Operational Excellence with Finance Automation

How to boost the lead-to-cash process by integrating Netsuite

How Traditional Revenue Operations Differ from Intelligent RevOps

How To Close More Deals with 360-Degree Customer View

Improve Decision-Making with Prediction Insights

How Professionals Identify the Best New Customer with Predictive Models

predictive intent

How Sales Managers Grow Their Pipeline with Customer Intent Prediction

How Predictive Customer Lifetime Value Drives Revenue

How to Create a Customer Experience Strategy: Case Study

predictive analytics for revenue generation

How To Use Predictive Analytics for Revenue Generation

Financial Planning and Analysis Automated

A/B Testing Reports With Analytics

The Fundamental Guide to Account Based Marketing

Complete Guide to the Modern Customer Data Platform

customer service

AI for Sentiment Analysis: all you need to know.

Content Sensors - Seeing Through the Click

Experience Continuity - Hyper Personalization


The Sitecore Water Cooler Podcast - How to get signals from data

Organizations and enterprises today are presented with enormous opportunities. However, they’re also presented with many questions in regard to data and processes. The new age of composable software and business presents endless ways to consolidate content, customer data, and technologies.
CMO Series 5 - Leveraging CMS's to Scale Personalization

CMO Series - How to Position For Success With Martech

What is Data Wrangling - CMO Series Part 2

CMO Series 3 - Customer Data Platform

The Importance of CDP's Synthetic CDP's - CMO Series Part 3

CMO Series 3 - Customer Data Platform

The Marketing Automation Trap - CMO Series Part 4

CMO Series 5 - Leveraging CMS's to Scale Personalization

Personalizing Content at Scale via a CMS - CMO Series Part 5

CMO Series 5 - Leveraging CMS's to Scale Personalization

Account Based Marketing - ABM - CMO Series Part 6

CMO Series 5 - Leveraging CMS's to Scale Personalization

Marketing Process Orchestration for Scale - CMO Series Part 7

CMO Series 8 - Marketing Data Segmentation and Clusters

Marketing Data Segmentation and Clusters - CMO Series Part 8

CMO Series 5 - Leveraging CMS's to Scale Personalization

CMO Series Part 9 - Marketing Analytics

CMO Series 5 - Leveraging CMS's to Scale Personalization

CMO Series Part 10 - AI Marketing

CMO Series 5 - Leveraging CMS's to Scale Personalization

CMO Series Part 11 - Data Science For All

CMO Series 12 - Finding the Perfect Customer

CMO Series Part 12 - Finding the Perfect Customer

Technology insights

How Generative AI Powers up Process Automation

Top Digital Transformation Trends in 2024

Evaluate Your Automation Maturity

Why IT Organizations Invest in AI Automation

ChatGPT and Intelligent Automation

How Put It Forward Helps to Integrate Sitecore XM Across the Enterprise

Process Automation vs. Orchestration: What's the Difference?

Intelligent Automation vs. RPA – How Do They Differ?

Real-Time Data Integration Best Practices and Architecture

Key Differences Between Predictive Analytics and Data Mining

Artificial Intelligence vs. Intelligent Automation. What's the Difference?

How Digital Transformation Leverages API Integration

What, Why and How Intelligent Automation Works

What is Predictive Analytics: Benefits, Types and Tools

What Is a Data Platform?

Robotic Process Automation (RPA). Benefits, Risks and Implementation Advice

What Is Data Integration?

Everything You Need to Know About Snowflake Data Integration

Top 7 Reasons Why Organizations Need an Integration Solution

AI For Predictive Analytics: Future Insights

Top 10 Tips on Improving Your Big Data Analytics

How Customer Data Platforms Need Households For Personalization

Top Strategic Data Technology and Market Trends for 2021

Scaling by Automation - Driven By Smart AI Analytics

Centralized AI - The Mind in the Middle - Blog

7 Steps to AI Closed Loop Marketing

6 Ways Marketers Can Use Machine Learning