Embed Native Integrations into Your SaaS Product
Connect your customers to 600+ applications with our white-label integration platform built for speed, control, and scale.
Deliver seamless customer-facing integrations in hours, not months. Power your product with our embedded iPaaS platform and scale efficiently without engineering overhead.
Native Integrations Fast
Eliminate engineering overhead - deploy integrations your customers are actively requesting. Enhance your value proposition and win enterprise deals with must-have connectors for every scenario.
Rapid Customer Deployment
Time-to-market is everything. Competitive advantage comes from saying "yes" to integration requests during sales demos and closing deals faster than your competition.
Support, Retention Boost
Integrated products have 3x higher retention rates. The deeper your platform connects with customer workflows, the lower your churn and the higher your expansion revenue.
Access 600+ ready-to-use application connectors
Deploy integrations to your customers without building APIs from scratch. Includes Salesforce, HubSpot, Marketo, SAP, Oracle, NetSuite, Shopify, and 600+ industry-specific platforms across CRM, marketing automation, ERP, eCommerce, and data warehousing.
Embed a fully customizable integration marketplace directly into your product.
Your brand, your UI - zero external redirects. Customize colors, fonts, terminology, and user flows. Your customers never leave your application environment, maintaining seamless branded experiences that drive product confidence and reduce friction.
Build complex integration workflows with visual drag-and-drop tools.
Business users and technical teams create and deploy integrations without writing code. Visual data mapping, conditional logic, transformations, and error handling, all through an intuitive interface. Reduce dependency on scarce development resources.
Centralized dashboard with real-time logging, automated alerts, and detailed error tracking.
Fix integration issues before customers notice. Comprehensive monitoring shows API call volumes, success rates, latency metrics, and error details. Automated notifications via email, Slack, or webhooks when issues arise. Full audit trail for compliance.
Need a unique integration? Build custom connectors with our toolkit or let our team build them for you.
Full API flexibility meets enterprise requirements. Support for REST, SOAP, GraphQL APIs, custom authentication methods (OAuth 2.0, JWT, API keys), and complex data transformations. Average custom connector delivery: 2-3 weeks.
SOC 2 Type II compliant with end-to-end encryption, role-based access control, and comprehensive logging.
Meet compliance requirements out of the box. AES-256 encryption at rest and in transit, SSO integration (SAML, OAuth), IP whitelisting, and detailed audit logs for every API transaction. Annual penetration testing and security reviews.
| Capability | Specification | Competitive Value | Detail |
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Uptime SLA
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99.99%+ guaranteed uptime
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Meets/exceeds legacy iPaas solutions
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Redundant infrastructure, automated failover, ongoing monitoring
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Deployment Options
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Cloud, on-prem, hybrid, private cloud
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Broadest enterprise appeal
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Supports all buyer security and compliance mandates
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Scalability
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No flow/user limits
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Grows with any customer size
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Flat pricing, API call-based pricing, supports SMB to enterprise
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Security
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SOC 2 Type II, encryption
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Trusted compliance, enterprise-ready
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End-to-end encryption, role-based access, regular pen testing
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Pre-Built Connectors
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600+ connectors
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Versatile, matches all competitors
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Cover SaaS, ERP, CRM, eCommerce, and vertical solutions
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Architecture
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Webhook, event-driven, real-time
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Modern, covers all integration scenarios
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Real-time sync, webhook retries, batch/scheduled workflows
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Data Mapping
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Advanced field mapping
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Enterprise data quality
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Visual mapping tool, conditional logic, validation, transformation
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Error Handling
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Automated alerts, retries
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Less downtime than competition
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Self-healing workflows, admin notification, SLA reporting
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Monitoring
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Real-time dashboard
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Enterprise buyers trust insight
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Performance metrics, history, issue tracking, integration analytics
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Authentication
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OAuth2, JWT, SSO
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Regulatory & SSO needs covered
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Granular permissions, audit trails, SSO integration
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No-Code Builder
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Visual drag & drop
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Fast onboarding, zero dev needed
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Intuitive workflow builder, mobile responsive
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Customization/Extensibility
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SDK + API toolkit
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Win unique/complex deals
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Developer APIs, toolkit for bespoke connectors and dynamic workflows
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Accelerate Time-to-Market
Launch new integrations in days instead of months. Say yes to customer integration requests during sales demos and close deals faster. Competitive edge comes from speed.
Reduce Engineering Overhead
Free your development team from maintaining hundreds of API connections. Focus engineering resources on core product innovation, not integration maintenance.
Increase Customer Retention
Integrated products are sticky products. The deeper your platform connects with customer workflows, the higher your retention and lower your churn.
Expand Market Reach
Win enterprise deals that require extensive integration capabilities. Compete and win against competitors with limited connectivity options.
Use Cases for Every Customer
See how SaaS platforms, B2B products, and ISVs deliver instant value with embedded integrations.
Stay In Platform
Marketing automation platforms need to sync lead data with CRM systems, send campaign metrics to analytics tools, and trigger actions in customer support platforms. With embedded integrations, end users get immediate access to the tools they need, no code, no waiting, no third-party integration tools.
Offer Native Automation
Enterprise software buyers demand integrations with SAP, Oracle, Microsoft Dynamics, and legacy ERP systems before purchase approval. Native connectivity is table stakes for enterprise deals. Match the connectivity demands of sophisticated customers without building custom integrations for every prospect.
Customer Workflow Lock-In
ISVs building vertical SaaS solutions need deep integration with industry-specific tools. Healthcare ISVs connect to EHR systems. Financial ISVs integrate with accounting platforms. Construction ISVs sync with project management tools. Your product becomes the hub of customer operations.
Marigold
Marigold powers their cross-channel marketing suite with Put It Forward's embedded integration, delivering rapid deployment and robust reliability for Fortune 500 clients.
Sitecore
Sitecore seamlessly connects content and commerce platforms using Put It Forward’s OEM integration, scaling their enterprise delivery and supporting millions of user experiences.
Oracle
Oracle employs Put It Forward’s integration backbone to extend cloud platform capabilities, supporting complex hybrid deployments and automating mission-critical business processes for multinational clients.
SugarCRM
SugarCRM relies on Put It Forward to enable real-time CRM integrations, empowering enterprises with seamless data connectivity and driving improved sales and service outcomes worldwide.
Piano
Piano leverages Put It Forward’s technology for unified customer journeys, letting global media, publishing, and SaaS firms launch 1:1 integrations at speed and scale.
The Analysts Say Put It Forward Is Way Ahead
Connect, configure, and deploy in three simple steps, streamline onboarding and empower your customers instantly.
Step 1: Connect Your Application
Work with our team to build a connector to your application API.
One-time setup process where our integration engineers work with your API documentation to build a certified connector. Once built, unlimited reuse across all your customers. Includes API authentication setup, data model mapping, and webhook configuration.
Step 2: Configure Integration Workflows
Use our visual builder to create integration templates.
Define data mappings, field transformations, conditional logic, and business rules using drag-and-drop workflow builder. Create reusable templates that any customer can activate. No coding required, business users can configure complex workflows.
Step 3: Deploy to Customers
Embed our marketplace UI into your product or build custom UI with our API.
Customers activate integrations with a few clicks. Embedded marketplace shows available integrations, handles authentication (OAuth flows), and manages connection settings. Your branding throughout. Zero external redirects.
Revenue, Operations and IT Playbook
Discover practical strategies and real-world benefits of intelligent automation to streamline IT operations, integrate data, and drive business transformation.
Buyer Guide For Intelligent Automation
Get expert guidance on evaluating, selecting, and deploying intelligent automation solutions to maximize IT transformation, efficiency, and business impact.
How PIF's Architecture Works
Step through the architecture of Put It Forward; by the end of this video, you'll understand the platform, its components, and how it makes a difference in the enterprise.