It used to be that organizations tried to forecast customer behavior by scoring specific events and turning that into a propensity model.
Modern solutions help identify a customers true intent and do it at scale.
Use powerful and configuration based propensity models that sit atop data mining and AI algorithms to keep on top of your customer audience.
Massively improve your conversion rates at any point in the customer journey by identifying who is your next customer
Scale your audiences by fully utilizing your customer contact data sets to include all recent touches across your organization
Quickly create new audience segments based on the outcome you're looking for such as responding to a message or promotion
Data science techniques and processes run in the background to help you identify the perfect customer at that moment for your offer.
Have deep data science translated into meaning that you can make decisions with.
Learn how intelligent automation is used to drive signficant competitive advantage.
See how the professionals organize themselves to leverage predictive models to identify the best new customer.
When storing and seeing data is not enough. Understanding how to leverage a data platform is a key to competitive success for all enterprises.