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Shape what happens with customer prediction analytics

Proactively mine your customer data to identify true intent and do it at scale and immediately implement the outcomes without bothersome coding or tec.

Accurately predict propensity to buy with predictive analytics

Deep Insights for Propenisty to Buy

Using the core model helps you identify new customers and their propensity to convert into paying customers.

Churn Forecasting

Use intent signals with a robust model to forecast probable churn giving you the head start at retention.

Engagement Propensity

Save an enormous amount of time by running A/B tests and identifying the best conversion tactics.

By McKinsey, Rapidly accelerating technology advances, the recognized value of data, and increasing data literacy are changing what it means to be “data driven.”

Real-time insights enable better decisions

With the help of the Put It Forward Intelligent Transformation solution, organizations can leverage built-in models or develop models from scratch to turbo-charge their propensity modeling efforts.  

  • Master your customer audience

    Use powerful and configuration-based propensity models that sit atop data mining and AI algorithms to keep on top of your customer audience. Scale your audiences by fully utilizing your customer contact data sets to include all recent touches across your organization.

  • Find best customer segments

    Use data science techniques and processes to run in the background to help you identify the perfect customer at that moment for your offer. Actively simulate A/B testing before delivering a single piece of content across your audience.

  • Insights to Choose Best Outcomes

    With deep insights, reduce the overall size of your campaigns yet increase their velocity and predict who is going to convert. Provide sales with a high value contact in midstream campaigns.

What Unlocks a Powerful Customer Experience?

Scales End to End

Is able to connect the end to end experience that starts with the direct customer straight through to fulfillment and service.

Ability to Change Quickly

As the world and events change quickly so does the market, any model that you use needs to constantly mine new information.

Deep Insights Simplified

Data insights are made easy to understand and work with that show really what is happening with the customer.

Works With Humans

Be easy to use as part of a professionals day to day to decision process without requiring a Phd in computer science.

Orchestrated Customer Journey

The ability to create composable customer journeys that can be integrated into your own internal processes

Unlocks Deep Personalization

Content to commerce to contracts are all part of the experience which need to be structured in just the right way for each buyer persona.

Customer Lifetime Value - CLV

Being able to understand what the possible total value is of that customer over their lifetime so you can allocate appropriate resources.

Shows ROI Clearly

Can take complex predictions and break them down into simple categories like probability to purchase or cost of customer acquisition.

More solutions to make accurate decisions

Real Time Insights for your Advantage

Learn how Intelligent Automation is being used to drive a competitive advantage with propensity modelling.

How Professionals Do It

See how to leverage predictive models to identify the best new customer.

Using a Data Platform

Storing and seeing data is not enough.Learn how to leverage a data platform for competitive success.