Data fragmentation eliminated with universal identifiers
Focus on Tonal Sentiment
Increase digital efficiency by seeing a linked view of the customer or user across all platforms. Safely connect users' engagement across multiple services, devices, and platforms.
People want to be engaged in a highly personalized way with content, experiences, and communications tailored to the moment. Connect the identifiers and treat them as a single entity.
Single Customer View
Understanding intent, motivation, and insights is critical to efficient customer engagement. The single customer 360 view is often within the CRM or analytics system, but the linking identifiers are managed externally.
Developed for the enterprise to create highly personalized experiences
Link together known and unknown users
Link cross-system identifiers to establish relationships between separate user profiles.
Unlock barriers to establish many-to-one and one-to-many connections between system entities such as accounts, contacts, products, and events.
link together customers or users
Connect the dots of all customers and users to create the consolidated profile.
Include behavioral, demographic, and psychographic data to enrich the unified profile.
Identified triggers set in motion high-value processes and notifications across various platform systems.
Use Common Identifiers to Automate Processes
Kick automation into high gear with the standard identifiers that link process events across multiple systems.
On top of best-of-breed systems, cross-platform processes help unlock value otherwise lost or executed manually.
Key data integration solution features
How it Works - Identity Resolution
How identity resolution works across multiple customer experience systems to create a unified profile that you can engage with consistently.
What is Intelligent Automation
Businesses that have embraced intelligent automation are experiencing increased efficiency, accelerated time to market, and improved customer experience. Learn how event processing and data mining work together.
Using a Data Platform
When storing and seeing data is not enough. Understanding how to leverage a data platform is critical to competitive success for enterprises.