Adobe Experience Cloud powers world-class marketing. But customer data still fractures across CRMs, ERPs, CDPs, and engagement platforms limiting attribution, personalization, and revenue impact.
Put It Forward closes the gap with intelligent automation that turns fragmented Adobe data into unified, predictive customer intelligence across every system.
Operations and Users - Better Outcomes
Build a complete 360-degree view of customers across Marketo Engage, Adobe Analytics, Real-Time CDP, and connected systems the foundation for intelligent omnichannel marketing.
Effortlessly combine engagement, behavioral, and transactional data from multiple Adobe products and external sources to improve campaign performance and attribution.
Transform raw marketing data into actionable insights, automatically triggering lead scoring updates, journey steps, and attribution events across your stack.
Architect - Optimize Best of Breed
Adobe Experience Cloud products and third-party enterprise systems often struggle to integrate effectively without custom development or expensive middleware.
Put It Forward provides an adaptable, no-code data platform that extends Adobe into complex enterprise stacks with governed integration and cross-system orchestration.
Implement high-quality operational processes that connect Marketo, Analytics, and AEP to CRMs, ERPs, data warehouses, and commerce systems without rearchitecting.
Business Leadership - Scale
Put It Forward delivers user-friendly tools that empower marketing and operations professionals across all levels of technical expertise. By simplifying complex data management and governance, we enable:
- - Easy access to AI-powered data mapping, cross-channel attribution, and predictive insights
- - Intuitive no-code interfaces that do not require developer resources or Adobe consulting
- - Rapid adoption and implementation across marketing ops, RevOps, IT, and analytics teams
Unify Cross-Channel Attribution Across Adobe Analytics & CRM
Scenario: A B2B enterprise runs Adobe Analytics for web and app behavior tracking and Salesforce for pipeline management. Attribution data lives in silos, making it impossible to connect marketing spend to closed revenue without weeks of manual reconciliation.
Solution: Put It Forward orchestrates bidirectional data flows between Adobe Analytics eVars, metrics, and CRM opportunity objects. Campaign touchpoints sync to pipeline records in real time. Revenue attribution writes back to Adobe dashboards automatically.
Results: Campaign reporting time drops 37%. Revenue attribution accuracy improves across all channels. Marketing proves pipeline contribution in real time instead of quarterly reconciliation cycles.
Accelerate Lead-to-Revenue with Marketo & Predictive Scoring
Scenario: A SaaS company uses Marketo Engage for demand generation and a separate CRM for sales. Leads sit in Marketo for days before manual export. Sales misses the buying window and marketing cannot prove which programs drive revenue.
Solution: Put It Forward syncs Marketo lead scores, program memberships, and engagement events to CRM objects in real time. When a lead exceeds a predictive purchase threshold, the platform auto-creates a task and routes the lead instantly.
Results: Nurture-to-opportunity cycle compresses from weeks to days. Lead quality scoring improves up to 40%. Marketing-sourced pipeline grows with closed-loop attribution proving every program contribution.
Activate Real-Time CDP Segments Across Non-Adobe Destinations
Scenario: A retail enterprise uses Adobe Real-Time CDP to build unified customer profiles, but activation is limited to native Adobe destinations. High-value segments cannot reach third-party ad platforms, loyalty systems, or commerce engines without custom development.
Solution: Put It Forward extends Real-Time CDP segment activation to 340+ non-Adobe destinations. Audience segments, suppression lists, and profile attributes flow to ad platforms, loyalty tools, and commerce systems through governed, no-code connectors.
Results: Segment activation time drops 50%. Retargeting waste decreases as suppression lists propagate in near real time. Marketing reaches high-value audiences across every channel without custom integrations.
Business events, triggers, and orchestration that extend Adobe Experience Cloud across your enterprise
- Lead score sync: Real-time bidirectional sync of Marketo Engage lead scores, program memberships, smart lists, and custom objects to CRM and downstream systems
- Analytics event trigger: Event-driven triggers on Adobe Analytics conversion events, eVar changes, and segment qualifications that initiate cross-system workflows
- CDP segment activation: Extend Real-Time CDP audience segments and suppression lists to 340+ non-Adobe destinations with governed, no-code connectors
- Journey orchestration: Cross-system workflow orchestration spanning Adobe and non-Adobe platforms with conditional routing, exception handling, and dependency management
- Predictive intelligence: Embedded predictive analytics and cross-channel attribution surfaced directly inside Adobe and CRM dashboards without data export
How Adobe processes flow across your entire enterprise stack with Put It Forward
- No-Code Multi-Step Workflows
- Process Orchestration Across Teams
- Integrated Reporting & Analytics
- Agent based workflow integration into Adobe
- Scalable AI-Powered Enhancements
The Only Option Built for Governed, Multi‑System Integrations
| Capability | Put It Forward | Code/Middleware | RPA | Vendor Connector | Bulk File Transfer |
|---|---|---|---|---|---|
|
Architecture & Scale |
|
|
|
|
|
|
No Code Solution |
|
No |
|
|
No |
|
Bi-Directional Integrations |
|
|
NA |
Limited |
NA |
|
Data Transformations (with validation) |
|
|
No |
No/Fixed Mapping |
Limited |
|
Data Persistence / State Management |
|
No |
No |
No |
N/A |
|
API Gateway Compatible |
|
Build/3rd Party |
No |
No |
No |
|
Service Integration |
|
Yes, Build |
No |
No |
N/A |
|
Secure On-Premise Integration |
|
Requires Special Config/No |
No |
No |
No |
|
Intelligence & Automation |
|
|
|
|
|
|
Custom Business Rules |
|
Limited |
Limited to scripts |
No |
No |
|
Process Automation & Orchestration |
|
Limited |
|
Not focused |
No |
|
Process Mining |
|
No |
No |
No |
No |
|
AI Agents (Integrated) |
|
|
|
No |
No |
|
Governance & Operations |
|
|
|
|
|
|
Integrated Data Governance |
|
No, 3rd Party |
Not Focused |
Not Focused |
No |
|
Error Capture and Correction |
|
Limited, Build |
No, Scripted |
No |
Not Focused |
|
Integration Reporting, Analytics and Alerts |
|
Limited |
N/A |
Limited |
No |
|
Audit Reporting and Analytics |
|
No, Limited |
No |
No |
Limited |
|
Full API Access and Support |
|
|
No, Limited |
No |
N/A |
|
Implementation support |
|
Self Funded/SoW |
Self Funded/SoW |
Self Funded/SoW |
Self Directed |
|
Partner API Roadmap Alignment |
|
No |
No |
No/Lagging |
NA |
Yes, Native
We all implement new technology; a transformation or automation project can be simple, targeted, or enterprise-wide.
Accelerate time-to-value and reduce risk with a proven integration plan.
Our proven methodology ensures low-risk, high-impact integrations. Most clients see measurable ROI in the first year accelerated by best practices and enterprise-grade support.
- Most clients see improved intelligent automation performance within 48 hours
- Zero disruption guarantee - No downtime to existing systems, pipelines or data loads
Implementation timeframes depend on scope and complexity:
- Hour 1-2: Configure connection source and destination
- Hour 2-36: Business rule configuration and validation
- Hour 36-48: Full deployment
Put It Forward Adobe Resources
Guide to Agentic Workflows
This guidebook gives Integration Designer users a practical roadmap to implement AI agentic workflows, integrating intelligent automation and predictive analytics, to optimize business processes and decision-making.
Two Ways To Integrate Agents
Learn how to integrate an agent into a process using two different methods via the Put It Forward Integration Designer and a direct service call. This helps both non-technical and technical teams find new revenue.
Agentic AI Orchestration
Put It Forward’s Agentic AI Orchestration connects AI agents, data, and automation tools into end-to-end workflows so enterprises can cut cycle times, handle exceptions intelligently, and scale automation for measurable ROI in weeks, not months.
Revenue, Operations and IT Playbook
Learn how intelligent automation streamlines tasks, integrates data, and delivers measurable business benefits with practical strategies and examples.
Buyer Guide For Intelligent Automation
Gain expert guidance on intelligent automation solution types, approaches, outcomes, and key considerations to make confident, high-impact buying decisions.
How Decision Automation Works
See and learn how decision automation works at scale. Connect the pieces, tools, and outcomes together in Put It Forward to unlock value and reduce complexity.