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Blog about Intelligent Automation

Start up to day with the latest news and trends in intelligent automation, artificial intelligence, data integration, and propensity modeling with insights from our experts. Learn best practices, use cases and how-to in our blog about intelligent automation. Explore our blog to understand intelligent systems and provide your teams or employees with technology that unlocks productivity and greater efficiency.

5 Steps To Improve Decision-Making with Prediction Insights Written on 18 November 2022. Prediction insights are based on predictive conversion models instead of human "gut"...

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How Professionals Identify the Best New Customer with Predictive Models Written on 04 November 2022. Marketing has always been about trying to understand what the customer wants....

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How Sales Managers Grow Their Pipeline with Customer Intent Prediction Knowing the customers’ intent gives marketing and sales teams power over not just their journey through...

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How Put It Forward Helps to Integrate Sitecore XM Across the Enterprise Put It Forward Sitecore XM™ connectors help deliver great integrated customer experiences across channels...

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Process Automation vs. Orchestration: What's the Difference? With the increasing workloads, a successful business requires more automated processes with lower human involvement....

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How Predictive Customer Lifetime Value Drives Revenue Winning and retaining customers is an expensive investment. That is why it is crucial to invest primarily in those customers...

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Intelligent Automation vs. RPA – How Do They Differ? RPA leverages software bots that mimic human activity in completing repetitive tasks like filling in digital forms, creating...

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How to Create a Customer Experience Strategy: Case Study Today's customers demand better experiences from the brands they interact with. To improve your customer experience, you...

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The Sitecore Water Cooler Podcast - How to get signals from data Organizations and enterprises today are presented with enormous opportunities. However, they’re also presented with...

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Real-Time Data Integration Best Practices and Architecture Article Summary Real-time data integration is increasingly becoming the new gold standard in data integration. It...

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Key Differences Between Predictive Analytics and Data Mining In the last decade, big data has become the lifeblood of business organizations across the globe. Predictive analytics...

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Artificial Intelligence vs. Intelligent Automation. What's the Difference? Around the world, forward-looking organizations are embracing artificial intelligence (AI), among other...

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Predictive Analytics for Revenue Generation Executive Summary Predictive analytics is a valuable tool for revenue generation. By analyzing past data and trends along with in-the-moment...

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Financial Planning and Analysis Automated One of the most critical business processes in any company is financial planning and analysis (FP&A) because it provides leadership...

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Leveraging API Integration as Part of Digital Transformation The digital transformation is rapidly gaining momentum in today’s world. And companies are increasingly looking to...

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What Is Intelligent Automation And How To Make It Work Executive Summary Intelligent automation automates non-routine processes and tasks that require some level of thought. Businesses...

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What is Predictive Analytics: Benefits, Types and Tools Made Easy  Executive Summary Predictive analytics uncover and unlock meaning within an organization’s data and turn it...

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What Is a Data Platform? In an enterprise, seeing and storing data is not enough; understanding it is the key to extracting insights that can increase business value. A data platform...

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Robotic Process Automation (RPA). Benefits, Risks and Implementation Advice Today’s business environment has a tendency to go through rapid and often elusive transformations like...

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What Is Data Integration? In our modern age, few things are as valuable as access to the right data at the right time. Data access and integration have given rise to several professions...

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How to Unlock Snowflake Super Powers With Put It Forward It may be an understatement that quality decisions are based entirely on the data quality going into the Snowflake data...

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Everything You Need to Know About Snowflake Data Integration Snowflake's data cloud solution has already been adopted by over 4,000 organizations. It's one of the best data platforms...

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Complete A/B Testing Reports With Analytics Often people want to get a deeper understanding of email A/B testing results than what's available in standard marketing analytics....

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5 Keys to Successful Data Governance in Snowflake Over 4,000 organizations have adopted Snowflake's data cloud. It's a safe, easy place to externally place business information...

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7 Reasons Why Organizations Need an Integration Solution 38% of businesses struggle with manual data coding, and 32% have issues with connecting multiple data sources. Data integration...

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The Fundamental Guide to Account-Based Marketing CMI's Enterprise Content Marketing research shows that 34% of businesses use account-based marketing and 21% plan to incorporate...

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AI For Predictive Analytics: Actionable Future Insights AI is everywhere in the modern world, from 77% of the connected devices we use every day to approximately 15% of enterprises that...

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10 Tips on Improving Your Big Data Analytics Are you looking to improve the amount and the reliability of your big data analytics outcome? Are you unsure of what aspects you should...

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The Fundamental Guide to the Modern Customer Data Platform The customer data platform market is worth over $2.4 billion. It's a popular form of business software across almost...

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How is AI Empowering Sentiment Analysis? Sentiment analysis is a new area of technology that's being looked at as the next natural step in digital communication. To understand...

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How To Deliver Sitecore Integration To Improve Scale Legacy Sitecore api integration tools are being replaced with modern no-code solutions such as Put It Forward through it's...

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How Householding Customer Data Unlocks Personalization At Scale Problem: Generalized messaging across customer groups where no obvious linkages exist is because segmentation is...

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Finding the Perfect Customer - CMO Series Part 12 A deep dive into the current and future state of finding the perfect customer with the tools and data you have in place today. Part...

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Put It Forward’s Top Strategic Data Technology and Market Trends for 2021 Put It Forward’s Top Strategic Data Technology and Market Trends for 2021 Cross cloud business platforms,...

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Data Science For All - CMO Series Part 11 An exploration of strenghening the organizational decision making process through the expanded use of data science. Part 11 in the CMO Series....

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Marketing and AI - CMO Series Part 10 An open conversation about the intersection of marketing and AI.  With a focus on what, how and where to apply it. Part 10 in the CMO Series....

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Marketing Data Analytics - CMO Series Part 9 An open conversation about marketing analytics, contextual understanding and connecting the past into the present.  Part 9 in the CMO...

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Marketing Data Clusters and Segmentation - CMO Series Part 8 An open conversation about what data clusters are, their centrol role in personalization at scale and how audience segmentation...

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Process Orchestration for Scale - CMO Series Part 7 An open conversation about leveraging process orchestration to scale in marketing as part of the operating strategy.  Part 7...

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Account Based Marketing - ABM - How it Really Works - CMO Series Part 6 A direct conversation about ABM functions as part of a marketing strategy and operating model.  Part 6 in...

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Solving the CMS Challenge for Personalization at Scale  - CMO Series Part 5 A challenge conversation on the role of CMS's in personalizing engagement at scale.  Part 5 in the CMO...

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Avoiding the Marketing Automation Trap - CMO Series Part 4 A deeper conversation in the series on marketing automation systems with a focus on the trap and how to stay customer focused. ...

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Solving the Customer Data Platform (CDP) - Why It's Important - CMO Series Part 3 A conversational blog on customer data platforms and synthetic CDP's for marketing.  Step through...

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What is Data Wrangling and Why It's Important - CMO Series Part 2 A conversational blog on data wrangling for marketing.  A walk through of why the need for being able to access...

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Leveraging First Party Data - CMO Series Part 1 A conversational blog on marketing and first party data.  Examining how using first party data establishes context in customer engagement....

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For the Marketer Making the Difference - The CMO Series - Introduction A 12 part challenge series set of conversations which explores the deconstruction and myths of modern marketing...

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Seeing Through the Click - Content Awareness Seeing Through the Click - What’s Happening Inside the Content Often, our customers and prospects ask for some insights into how their...

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Experience Continuity - Hyper Personalization Through Linked Experiences Experience Continuity - Hyper Personalization Through Linked Experiences When Walt Disney first created...

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Identity Resolution - Customer Experience Core Infrastructure Leveraging What You Have Most companies already have everything that’s needed for identity resolution. It’s not...

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Drinking Your Own Champagne - Scaling by Automation and Smart AI Insights How to Punch Above Your Weight and Still Be Cool It’s been said that success leaves clues.  Often I...

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Centralized AI - The Mind in the Middle Written by: Mark Cowan - CEO, Put It Forward May 30, 2019 Do little bits of smart make a lot of smart?  Leveraging AI in a practical...

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7 Steps to AI Closed Loop Marketing - Infographic Sometimes the best blog entry is an infographic, more pictures - less words is a good thing right?  We've broken down all the...

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6 Ways Marketers Can Use Machine Learning 6 Ways Marketers Can Use Machine Learning in 2019 We already know that artificial intelligence and machine learning technology will shift...

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But Will it Work?   The Pressure for Marketers to Drive Pipeline Conversion Written by: Mark Cowan - CDO, Put It Forward February 26, 2019 But Will it Work? The Pressure for...

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IT Guide: How to THRIVE in 2019 Written by:  Mark Cowan, CDO, Put It Forward 23 January 2019. We work with IT teams every day and have seen that 2019 is a whole new landscape...

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Vendor Roadmaps:  What You Need To Know Written by:  Mark Cowan, CDO, Put It Forward 22 January 2019. The more information you can get about vendor intentions, the better,...

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Data Integration with Context Written by: Mark Cowan, CDO, Put It Forward 17 January 2019. Data integration is no longer about connecting one system or application to another....

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