Sitecore powers enterprise digital experiences, but composable stacks create integration debt. Siloed content, commerce & customer data slow campaign velocity, fragment personalization & hide revenue attribution across the experience layer.
Who gains the most from the Sitecore & Put It Forward partnership
Marketing Ops & Content Teams - Faster Activation
Eliminate manual data exports between Sitecore, CRM & marketing platforms. Activate audience segments and personalization rules across channels instantly.
Sync customer engagement data from Sitecore CDP & Personalize into CRM and analytics systems in real time for unified journey orchestration.
Auto-trigger content publishing workflows, campaign enrollments & suppression rules when customer events fire across any connected system.
Architects & IT - Composable Without the Complexity
Connect Sitecore XM Cloud, OrderCloud & Content Hub to Salesforce, SAP, NetSuite, Snowflake, Adobe & 340+ systems without custom middleware or code.
AI-powered data mapping auto-aligns source system fields to Sitecore entities, cutting integration configuration from weeks to hours.
Governed data flows with field-level audit trails, role-based access & HIPAA-ready security for regulated industries deploying Sitecore at enterprise scale.
Business Leadership - Scale & ROI
Put It Forward eliminates the composable integration tax that slows Sitecore enterprise deployments. The partnership delivers:
- - 10-20X faster integration delivery versus legacy custom coding
- - Unified customer 360 across Sitecore, CRM, ERP & data warehouse systems
- - End-to-end attribution, LTV & media spend analytics in a single platform
Unified Commerce & ERP Order Orchestration
Scenario: A B2B manufacturer runs Sitecore OrderCloud for headless commerce and SAP for ERP. Orders require manual re-entry into SAP, creating 2-3 day fulfillment delays, pricing mismatches & inventory blind spots across 500+ SKUs.
Solution: Put It Forward creates governed bidirectional sync between OrderCloud and SAP. Completed orders auto-generate SAP sales orders with mapped line items, pricing & customer data. Inventory and shipment status flow back to OrderCloud in real time.
Results: Order-to-fulfillment compresses from 3 days to same-day. Manual re-entry eliminated across 800+ monthly orders. Inventory accuracy improves to 99.2%. Finance reconciliation reduced 65%.
Cross-Platform Personalization & Audience Activation
Scenario: A retail enterprise uses Sitecore CDP & Personalize for behavioral segmentation but manually exports audience lists to Salesforce, Klaviyo & Google Ads weekly. Stale segments cause 5-7 day activation delays, wasted ad spend & inconsistent experiences.
Solution: Put It Forward syncs Sitecore CDP segments and personalization signals to CRM, email & ad platform audiences in real time. When a visitor crosses a behavioral threshold, downstream systems activate within minutes. Conversion events flow back to Sitecore CDP automatically.
Results: Segment activation drops from 5 days to under 30 minutes. Retargeting waste reduced 20-25% through real-time suppression. Campaign-to-conversion cycle compressed 40%. Full audit trail maintained across all systems.
Content & DAM Syndication Across Enterprise Channels
Scenario: A global brand manages 10,000+ digital assets in Sitecore Content Hub but manually distributes approved content to regional websites, commerce storefronts & partner portals. Content updates take 1-2 weeks to propagate, creating brand inconsistency.
Solution: Put It Forward orchestrates governed content distribution: when an asset reaches Approved status in Content Hub, the platform auto-publishes to connected CMS instances, commerce catalogs & partner systems with format transformation and metadata mapping per channel.
Results: Content propagation drops from 1-2 weeks to same-day. Brand consistency maintained across 15+ regional properties. Manual distribution effort reduced 80%. Compliance audit trail captures every publish event with timestamps.
How enterprise data flows into and out of Sitecore through governed triggers, actions & orchestration
- Content & asset sync: Bidirectional sync of Sitecore Content Hub assets, metadata & approval states with downstream CMS, commerce & partner systems in real time or on schedule
- Commerce order orchestration: Sitecore OrderCloud orders auto-trigger fulfillment, invoicing & inventory updates in ERP systems with mapped line items, pricing & customer data
- CDP segment activation: Sitecore CDP behavioral segments and personalization signals propagate to CRM, email, ad platforms & data warehouses within minutes of threshold events
- Customer profile enrichment: CRM records, support tickets, transaction history & ERP financials flow into Sitecore CDP for unified 360-degree customer profiles driving personalization
- Suppression & compliance automation: Conversion, opt-out & do-not-contact events in any connected system propagate across the Sitecore ecosystem and downstream channels automatically
How Sitecore works with your other systems through governed process orchestration
- No-Code Multi-Step Workflows: Chain Sitecore content approvals, commerce events & CDP triggers to CRM actions, ERP updates & notification workflows in a single governed flow using the visual Integration Designer
- Process Orchestration Across Teams: Define execution order, retry logic & fallback paths for multi-system workflows spanning marketing, commerce, IT & operations. Orchestration holds and retries without data loss
- Integrated Reporting & Analytics: Siteline Analytics unifies Sitecore data with CRM, ERP & data warehouse sources for end-to-end attribution, customer LTV & media spend analytics in a single view
- Agent-Based Workflow Integration: Connect SitecoreAI agents and third-party AI services to enterprise systems for autonomous content, commerce & personalization workflows across the stack
- Scalable AI-Powered Enhancements: AI auto-maps source system attributes to Sitecore entities, learns from corrections & optimizes data quality rules across 340+ connected systems
The Only Option Built for Governed, Multi‑System Integrations
| Capability | Put It Forward | Code/Middleware | RPA | Vendor Connector | Bulk File Transfer |
|---|---|---|---|---|---|
|
Architecture & Scale |
|
|
|
|
|
|
No Code Solution |
|
No |
|
|
No |
|
Bi-Directional Integrations |
|
|
NA |
Limited |
NA |
|
Data Transformations (with validation) |
|
|
No |
No/Fixed Mapping |
Limited |
|
Data Persistence / State Management |
|
No |
No |
No |
N/A |
|
API Gateway Compatible |
|
Build/3rd Party |
No |
No |
No |
|
Service Integration |
|
Yes, Build |
No |
No |
N/A |
|
Secure On-Premise Integration |
|
Requires Special Config/No |
No |
No |
No |
|
Intelligence & Automation |
|
|
|
|
|
|
Custom Business Rules |
|
Limited |
Limited to scripts |
No |
No |
|
Process Automation & Orchestration |
|
Limited |
|
Not focused |
No |
|
Process Mining |
|
No |
No |
No |
No |
|
AI Agents (Integrated) |
|
|
|
No |
No |
|
Governance & Operations |
|
|
|
|
|
|
Integrated Data Governance |
|
No, 3rd Party |
Not Focused |
Not Focused |
No |
|
Error Capture and Correction |
|
Limited, Build |
No, Scripted |
No |
Not Focused |
|
Integration Reporting, Analytics and Alerts |
|
Limited |
N/A |
Limited |
No |
|
Audit Reporting and Analytics |
|
No, Limited |
No |
No |
Limited |
|
Full API Access and Support |
|
|
No, Limited |
No |
N/A |
|
Implementation support |
|
Self Funded/SoW |
Self Funded/SoW |
Self Funded/SoW |
Self Directed |
|
Partner API Roadmap Alignment |
|
No |
No |
No/Lagging |
NA |
Yes, Native
We all implement new technology; a transformation or automation project can be simple, targeted, or enterprise-wide.
Accelerate time-to-value and reduce risk with a proven integration plan.
Our proven methodology ensures low-risk, high-impact integrations. Most clients see measurable ROI in the first year accelerated by best practices and enterprise-grade support.
- Most clients see improved intelligent automation performance within 48 hours
- Zero disruption guarantee - No downtime to existing systems, pipelines or data loads
Implementation timeframes depend on scope and complexity:
- Hour 1-2: Configure connection source and destination
- Hour 2-36: Business rule configuration and validation
- Hour 36-48: Full deployment
Put It Forward Partner Resources
Guide to Agentic Workflows
This guidebook gives Integration Designer users a practical roadmap to implement AI agentic workflows, integrating intelligent automation and predictive analytics, to optimize business processes and decision-making.
Two Ways To Integrate Agents
Learn how to integrate an agent into a process using two different methods via the Put It Forward Integration Designer and a direct service call. This helps both non-technical and technical teams find new revenue.
Agentic AI Orchestration
Put It Forward’s Agentic AI Orchestration connects AI agents, data, and automation tools into end-to-end workflows so enterprises can cut cycle times, handle exceptions intelligently, and scale automation for measurable ROI in weeks, not months.
Revenue, Operations and IT Playbook
Learn how intelligent automation streamlines tasks, integrates data, and delivers measurable business benefits with practical strategies and examples.
Buyer Guide For Intelligent Automation
Gain expert guidance on intelligent automation solution types, approaches, outcomes, and key considerations to make confident, high-impact buying decisions.
How Decision Automation Works
See and learn how decision automation works at scale. Connect the pieces, tools, and outcomes together in Put It Forward to unlock value and reduce complexity.