Govern What Your AI Does. Not Just What It Says.
Connect enterprise data and applications, apply decision intelligence, and execute work across systems through one governed platform.
Put It Forward brings integration, orchestration, automation, analytics, and AI agents into the same operating environment. Decisions move into action with defined permissions, human intervention, traceable execution, and measurable outcome, without replacing the systems your business already runs.
SOC 2 and ISO 27001. No per-action fees. Start with one process and expand on the same platform.
Decision Intelligence
Combine analytics, predictive models and business rules to identify risk, opportunity and the next action while there is still time to change the outcome.
- Surface pipeline gaps, churn risk, operational variance and other business signals.
- Apply reusable decision models and organization-specific logic.
- Put intelligence into the workflow where action occurs.
Orchestration and Automation
Coordinate end-to-end work across applications, teams, automated steps, and approvals using one shared process model.
- Orchestrate multi-system processes and cross-functional workflows.
- Manage exceptions, approvals, and human handoffs.
- Automate deterministic work where consistency matters.
- No-code across your full stack: pre-built connectors for CRM, ERP, HCM, ITSM, and 600+ enterprise systems
Agents and Human Work
Deploy AI agents where autonomy creates value, use agent-assisted workflows where judgment matters, and preserve deterministic execution where the process requires it.
- Support autonomous, agent-assisted, and deterministic patterns.
- Give agents the context and approved actions required for the task.
- Escalate exceptions to people using defined thresholds and fallback paths.
AI Control Plane
Govern decisions and actions as workflows and agents execute. Apply shared permissions, guardrails, approvals, cost controls, and audit trails while connecting execution to measurable business outcomes.
- Apply permissions and guardrails during execution.
- Route high-risk or low-confidence actions for human approval.
- Set escalation, fallback, and exception-handling rules.
- Track agent and workflow activity, cost, and outcomes.
- Maintain an auditable record of decisions and actions.
Connect enterprise applications, data and events without replacing the systems of record your teams already depend on.
SEE THE PLATFORM AT WORK
Turn Revenue Signals Into Coordinated Action
Revenue Intelligence connects customer, pipeline, engagement, billing and service context across the revenue lifecycle. It identifies risk and opportunity, determines the next action, coordinates the response across systems and teams, and measures what happens next.
The Revenue Agent capabilities can support specific motions such as Pipeline Gap and Churn Early Warning inside the broader Revenue Intelligence solution.
FEATURED IN FORBES
How Intelligent Automation Can Drive Revenue Growth
Explore how connected data, predictive intelligence, and automated action can help organizations identify revenue opportunities and operationalize the right response.
CUSTOMER AND ANALYST PERSPECTIVE
From Platform Capability to Business Results
See how enterprises use Put It Forward to connect systems, operationalize decisions and coordinate work across functions, and how IDC has assessed PIF’s position in intelligent automation.
What Enterprises Put Into Operation
Customer deployments show how connected data, decision intelligence, and cross-system orchestration translate into faster execution, better visibility, and measurable business outcomes.
Sound United
"Covid was a tough time for everyone - consumers shifted the way they did everything and we had to lead - the team at Put It Forward showed us the next level in the data driven story and delivered.”
Scott Sinclair - CFO
OpenTable
"Customer 360 is a very simple challenge until you try to solve it. Put It Forward was key in helping us bring it all together.”
Lindsey Drake - Marketing Automation Specialist
Sitecore
"Put It Forward takes us where no others could - we struggled for years with an enterprise data story - this solved it across the board”
Udo Waibel - CTO
Independent Analyst Perspective
A Comprehensive Platform for Intelligent Automation
“Put It Forward is 3+ years in advance of any other technology solution in the intelligent automation space. Put It Forward offers a comprehensive capability set needed for the modern digital enterprise to succeed.”
Maureen Fleming - IDC Program Vice President
IDC’s published perspective addresses Put It Forward’s position in intelligent automation. PIF brings integration, process orchestration, predictive intelligence, automation, and governed execution together so enterprises can move from fragmented systems and isolated tasks to coordinated business outcomes.
Access all analyst research of Put It Forward in one place - including requirements for next‑generation intelligent automation platforms and why unified orchestration wins.
BUILT FOR CROSS-FUNCTIONAL OUTCOMES
One Platform. Different Priorities. Shared Execution.
Put It Forward gives technology, revenue, operations and governance leaders a common operating layer for connecting enterprise context, improving decisions and coordinating governed action across systems, teams and AI.
Connect the Enterprise Without Adding Another Silo
Bring integration, decision intelligence, orchestration, automation and AI agents into one operating environment. Work with existing systems of record while reducing point-solution sprawl and maintaining control over how decisions and actions move across the enterprise.
Outcome: Modernize cross-system execution without replacing the applications the business already depends on.
REVENUE AND CUSTOMER GROWTH
Connect CRM, marketing, customer-success, product, billing and finance context. Detect material changes in pipeline, customer health and journey progression, then coordinate the right workflow, agent action or human follow-up.
Outcome: Improve pipeline progression, retention and revenue execution with decisions tied to action.
OPERATIONS AND FINANCE
Replace disconnected handoffs with end-to-end workflows that coordinate applications, automation, agents and people. Route exceptions, approvals and follow-up while maintaining visibility into process cost, performance and business outcomes.
Outcome: Reduce manual work, shorten cycle times and improve operational control.
RISK, SECURITY AND AI GOVERNANCE
Apply permissions, thresholds, approvals, escalation rules, cost controls, and audit trails as work is executed through Put It Forward. Give business, technology, and risk teams a shared way to manage how governed workflows and agents operate.
Outcome: Move AI-enabled processes into operation with stronger control, accountability, and evidence.