Workfront Cannot Deliver What It Cannot Connect
Marketing, creative & IT teams that need Workfront orchestrated across every enterprise system
Operations and Users - Better Outcomes
Automate bi-directional updates between Workfront, Jira, ServiceNow, and every upstream and downstream system to eliminate manual handoffs and double entry.
Sync projects, tasks, proofs, approvals, time entries, and campaign assets across marketing, creative, and IT tools for complete operational visibility.
Transform raw cross-system project data into actionable insights, automatically triggering workflows, alerts, and escalations in real time.
Architect - Optimize Best of Breed
Workfront and non-Adobe systems struggle to integrate without Fusion limitations, custom code, and multi-month backlogs.
Put It Forward provides an adaptable no-code platform that connects Workfront into any enterprise stack, reducing integration backlogs by up to 80%.
Implement governed, high-quality data orchestration across Workfront, Creative Cloud, AEM, and third-party systems without rearchitecting existing workflows.
Business Leadership - Scale
Put It Forward delivers user-friendly tools that empower professionals across all levels of technical expertise to automate Workfront processes. By simplifying complex data management and governance, we enable:
- - Easy access to centralized campaign analytics and AI-powered forecasting across project data
- - Intuitive no-code interfaces that do not require developer skills or scripting
- - Rapid adoption and implementation across marketing, creative, PMO, and IT teams
Cross-Platform Project Sync Between Workfront & Jira
Scenario: A global enterprise runs Workfront for marketing campaign management and Jira for engineering execution. Teams lose hours each week manually copying tasks, statuses, and briefs between systems. Misalignment causes missed launch dates and duplicated creative effort.
Solution: Put It Forward syncs projects, tasks, briefs, and statuses bi-directionally between Workfront and Jira in real time. Business rules map fields, enforce naming conventions, and trigger escalations when status drift exceeds thresholds. Creative briefs flow into Jira as epics with full context.
Results: Double entry eliminated. Campaign-to-sprint alignment improves 60%. Speed to market accelerates by up to 70% as marketing and engineering share a single source of truth without switching tools.
Automated Incident & Request Routing Across Workfront & ServiceNow
Scenario: An enterprise marketing operations team uses Workfront for project intake and ServiceNow for IT service requests. Creative requests that require IT support get lost between platforms, delaying asset delivery and breaking campaign timelines.
Solution: Put It Forward orchestrates request routing between Workfront and ServiceNow based on request type, priority, and team ownership rules. IT dependencies auto-create ServiceNow tickets with full Workfront context. Resolution data syncs back for unified reporting.
Results: Mean time to resolve IT-dependent creative requests drops 42%. Campaign on-time delivery improves from 68% to 94%. Manual ticket creation effort decreases 75%, freeing ops teams for strategic planning.
Unified Campaign Analytics Across Workfront & Salesforce CRM
Scenario: A B2B marketing team runs Workfront for campaign execution and Salesforce for pipeline management. Campaign performance data lives in silos, making ROI attribution manual, delayed, and unreliable for leadership reporting.
Solution: Put It Forward syncs Workfront campaign milestones, costs, and asset metadata with Salesforce opportunities, leads, and attribution models in real time. Predictive models score campaign influence on pipeline. Dashboards surface ROI by campaign, channel, and asset type.
Results: Pipeline attribution accelerates 73%. Marketing-sourced pipeline visibility improves 45%. Campaign ROI reporting shifts from quarterly to real time, enabling faster budget reallocation and program optimization.
Connect Workfront project events to cross-platform workflows with intelligent triggers and actions
- Project lifecycle events: Trigger automation on project creation, task status changes, proof approvals, brief submissions & milestone completions across Workfront and connected systems
- Creative workflow events: Automate asset handoffs, review cycles & approval routing between Workfront, Creative Cloud, AEM Assets, Frame.io & DAM platforms
- Service request events: Route IT and ops requests from Workfront intake to ServiceNow, Jira Service Management & ticketing platforms based on type, priority & SLA rules
- Campaign analytics events: Sync campaign costs, milestones & asset metadata to Salesforce, Marketo & BI tools for real-time pipeline attribution and ROI reporting
- Data quality events: Validate, deduplicate & enrich Workfront data before every sync cycle using AI-powered field mapping and governance rules
How Workfront orchestration works across your enterprise systems
- No-Code Multi-Step Workflows spanning Workfront, Jira, ServiceNow, Salesforce & third-party systems
- Process Orchestration Across Teams with dependency-aware routing & exception handling
- Integrated Reporting & Analytics with real-time dashboards tracking sync health & campaign outcomes
- Agent-based workflow integration into Workfront for AI-powered autonomous execution
- Scalable AI-Powered Enhancements including predictive models & intelligent batching that respects Workfront API rate limits
The Only Option Built for Governed, Multi‑System Integrations
| Capability | Put It Forward | Code/Middleware | RPA | Vendor Connector | Bulk File Transfer |
|---|---|---|---|---|---|
|
Architecture & Scale |
|
|
|
|
|
|
No Code Solution |
|
No |
|
|
No |
|
Bi-Directional Integrations |
|
|
NA |
Limited |
NA |
|
Data Transformations (with validation) |
|
|
No |
No/Fixed Mapping |
Limited |
|
Data Persistence / State Management |
|
No |
No |
No |
N/A |
|
API Gateway Compatible |
|
Build/3rd Party |
No |
No |
No |
|
Service Integration |
|
Yes, Build |
No |
No |
N/A |
|
Secure On-Premise Integration |
|
Requires Special Config/No |
No |
No |
No |
|
Intelligence & Automation |
|
|
|
|
|
|
Custom Business Rules |
|
Limited |
Limited to scripts |
No |
No |
|
Process Automation & Orchestration |
|
Limited |
|
Not focused |
No |
|
Process Mining |
|
No |
No |
No |
No |
|
AI Agents (Integrated) |
|
|
|
No |
No |
|
Governance & Operations |
|
|
|
|
|
|
Integrated Data Governance |
|
No, 3rd Party |
Not Focused |
Not Focused |
No |
|
Error Capture and Correction |
|
Limited, Build |
No, Scripted |
No |
Not Focused |
|
Integration Reporting, Analytics and Alerts |
|
Limited |
N/A |
Limited |
No |
|
Audit Reporting and Analytics |
|
No, Limited |
No |
No |
Limited |
|
Full API Access and Support |
|
|
No, Limited |
No |
N/A |
|
Implementation support |
|
Self Funded/SoW |
Self Funded/SoW |
Self Funded/SoW |
Self Directed |
|
Partner API Roadmap Alignment |
|
No |
No |
No/Lagging |
NA |
Yes, Native
We all implement new technology; a transformation or automation project can be simple, targeted, or enterprise-wide.
Accelerate time-to-value and reduce risk with a proven integration plan.
Our proven methodology ensures low-risk, high-impact integrations. Most clients see measurable ROI in the first year accelerated by best practices and enterprise-grade support.
- Most clients see improved intelligent automation performance within 48 hours
- Zero disruption guarantee - No downtime to existing systems, pipelines or data loads
Implementation timeframes depend on scope and complexity:
- Hour 1-2: Configure connection source and destination
- Hour 2-36: Business rule configuration and validation
- Hour 36-48: Full deployment
Put It Forward Partner Resources
Guide to Agentic Workflows
This guidebook gives Integration Designer users a practical roadmap to implement AI agentic workflows, integrating intelligent automation and predictive analytics, to optimize business processes and decision-making.
Two Ways To Integrate Agents
Learn how to integrate an agent into a process using two different methods via the Put It Forward Integration Designer and a direct service call. This helps both non-technical and technical teams find new revenue.
Agentic AI Orchestration
Put It Forward’s Agentic AI Orchestration connects AI agents, data, and automation tools into end-to-end workflows so enterprises can cut cycle times, handle exceptions intelligently, and scale automation for measurable ROI in weeks, not months.
Revenue, Operations and IT Playbook
Learn how intelligent automation streamlines tasks, integrates data, and delivers measurable business benefits with practical strategies and examples.
Buyer Guide For Intelligent Automation
Gain expert guidance on intelligent automation solution types, approaches, outcomes, and key considerations to make confident, high-impact buying decisions.
How Decision Automation Works
See and learn how decision automation works at scale. Connect the pieces, tools, and outcomes together in Put It Forward to unlock value and reduce complexity.