Go faster and deliver more value with a customer data platform

Integrate systems, predict intent and churn, and go deep into your customers' psychographics to create 1-on-1 relationships.

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Understand market perception of your offerings

Speed to Market

Efficiency gain for both business and IT - Citizen Integrator. With user-friendly configuration users can deploy a data integration project in 30 days and have the ability to manage and modify on-the-fly once deployed.

Independent and Scalable Vendor

Vendor roadmap independence and enterprise reliability. Change your applications and systems at any time with our Intelligent Automation Platform - independent of the applications and the code.

Robust and Complete Data Services

Orchestration, analytics, business rules, and reporting without hardware, software, or hard-coded paths. See and manage the data while being audit-compliant. Connect data and systems across the organization.

A handful of clients using our customer data platform

Integrate systems and unlock more insights

Leverage built-in models or develop models from scratch to turbo-charge propensity modeling efforts.

Create dynamic views of your customer

Get on-the-fly composite views of your customer data, which includes master and reference data of your choice. Create multiple views of your customer data depending on its needed use, such as marketing, sales, service, support, or compliance.

Customer Data Management Without Replication

CDP integration

There is no need to replicate data at rest anymore - connect to the data elements where they are and centrally govern the data in motion for increased control and value

Put It Forward CDP Process Orchestration

Connect customer processes

Use the connectivity tools of Put It Forward to get that data into virtually any other environment. Eliminate the cost and complexity of deploying yet another customer data application.

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Key Customer Data Platform Features

Predictive Segment Modeling

Use different inputs into the prediction model to understand possible outcomes before committing.

Integrated Intent Analysis

Choose which inputs go into your decision-making process. It's a radical simplification of data science to drive business outcomes.

CDP Automation

Use data rules to trigger events across systems, automate processes such as assigning a score, or route data based on profile.

Data Quality Services

Built-in data services or call out to third parties for dynamic data management and enrichment.

Code-Free Designer

Responsive browser-based designer to build integrations on any device.

CDP Integration Connectors

Industry-leading connectors to accelerate integration with all your assets.

Integrated Data Governance

Check fields, manage exceptions, and perform error repair on the fly while remaining audit and regulatory compliant.

Secure On-Premise

Secure and seamless connectivity with enterprise applications and systems.

Close More Deals with Customer 360

A 360-degree view of your customer is essential for business success. Understand customer behavior better and deliver improved customer experiences.

Using a Customer Data Platform

Understand how to leverage a customer data platform and achieve competitive success for your organization.

Identify Resolution Automation

Most companies already have everything they need for identity resolution. Learn how to create the relationships when it matters most - at the point of consumption.