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Go faster and deliver more value with a customer data platform

Integrate systems, predict intent and churn and go deep into your customers psychographics to create 1 to 1 relationships.

Uunderstand market perception of your offerings

Speed to Market

Efficiency gain for both business and IT - Citizen Integrator. With user-friendly configuration users can deploy a data integration project in 30 days and have the ability to manage and modify on-the-fly once deployed.

Vendor Independent and Scalable

Vendor roadmap independence and enterprise reliability. Change your applications and even systems at any time with our Intelligent Automation Platform - independent of the applications and the code.

Robus and Complete Data Services

Orchestration, analytics, business rules and reporting with no hardware or software orhard-coded paths. See and manage the data while being audit compliant. Connect data and systems across the organization.

Integrate systems and unlock more insights

With the help of the Put It Forward Intelligent Transformation solution, organizations can leverage built-in models or develop models from scratch to turbo-charge their propensity modeling efforts.  

  • Customer Relationship Links

    Create dynamic views of your customer

    Get on-the-fly composite views of your customer data, which includes master and reference data of your choice. Create multiple views of your customer data depending on the use it's needed for, such as marketing, sales, service, support or compliance.

  • Data Management Without Replication

    CDP integration - leverage data where it is

    No need to replicate data at rest anymore - connect to the data elements where they are​ and centrally govern the data in motion for increased control and value.

  • Put It Forward Platform Builder Orchestration

    Connect customer processes and automate

    Use the connectivity tools of Put It Forward to get that data into virtually any other environmentEliminate the cost and complexity of deploying yet another customer data application.

Key Customer Data Platform Features

predictive analytics tools

Predictive Segment Modeling

Use different inputs into the prediction model to understand possible outcomes before committing.
predictive customer analytics

Integrated Intent Analysis

Choose which inputs go into your decision making process, it's a radical simplification of data science to drive business outcome.
predictive analytics connectors

CDP Automation

Use data rules trigger events across systems, automate processes such as assigning a score or to route data based on profile.
predictive ai

Data Quality Services

Built-in data services or call out to third party for dynamic data management and enrichment.
predictive intent

Code-Free Designer

Responsive browser-based designer to build integrations on any device.
predictive ai transformations

CDP Integration Connectors

Industry-leading connectors to accelerate integration with all your assets.
predictive ai governance

Integrated Data Governance

Check fields, manage exceptions, and perform error repair on the fly while remaining audit and regulatory compliant.
Predictive ai connectivity

Secure On-Premise

Secure and seamless connectivity with enterprise applications and systems.

More solutions to learn more about customer data platforms 

Close More Deals with Customer 360

A 360-degree view of your customer is essential for business success. and to help you better understand behavior and deliver improved customer experiences

Using a Customer Data Platform

When storing and seeing data is not enough. Understanding how to leverage a data platform is key to achieving competitive success for all enterprises.

Identify Resolution Automation

Most companies already have everything that’s needed for identity resolution. It’s not about centralizing more data in yet another application.