Snowflake Cannot Activate What It Cannot Govern
Data, analytics & operations teams that need Snowflake orchestrated across every enterprise system
Operations and Users - Better Outcomes
Build a governed, 360-degree operational view across Snowflake, CRM, ERP, CDP, and analytics platforms, forming the foundation for AI-ready data pipelines.
Effortlessly combine warehouse, transactional, and behavioral data from Snowflake and 340+ connected systems to eliminate manual ETL handoffs and accelerate time-to-insight.
Transform raw cross-system data into actionable intelligence, automatically triggering workflows, alerts, and data quality processes in real time.
Architect - Optimize Best of Breed
Snowflake and upstream or downstream systems struggle to integrate without custom pipelines, scripting backlogs, and multi-month development cycles.
Put It Forward provides an adaptable no-code platform that connects Snowflake into any enterprise stack with native Snowpark and Java UDF support, reducing integration backlogs by up to 80%.
Implement governed, high-quality data orchestration across Snowflake, Salesforce, SAP, Dynamics 365, and third-party systems without rearchitecting existing pipelines.
Business Leadership - Scale
Put It Forward delivers user-friendly tools that empower professionals across all levels of technical expertise to automate Snowflake data processes. By simplifying complex data management and governance, we enable:
- - Easy access to AI-powered data quality, predictive analytics, and anomaly detection within Snowflake
- - Intuitive no-code interfaces that do not require SQL expertise or custom development
- - Rapid adoption and implementation across data engineering, analytics, finance, and operations teams
AI-Ready Data Quality for Marketing Next Best Outcome
Scenario: A global retailer stores customer, transaction, and behavioral data in Snowflake to power marketing analytics and CDP segmentation. Data quality issues from upstream CRM and eCommerce systems degrade model accuracy and slow campaign launches.
Solution: Put It Forward validates, deduplicates, and enriches data from Salesforce, Shopify, and event streams before loading into Snowflake via native connector and Snowpark UDF. AI-powered field mapping normalizes schemas. Governed data flows downstream to Insider CDP for real-time personalization.
Results: Audience activation accelerates 67%. Model accuracy improves as data quality scores rise from 72% to 97%. Campaign launch cycles compress from weeks to days, driving measurable lift in conversion and customer lifetime value.
Fraud & Anomaly Detection Across Snowflake & Financial Systems
Scenario: A financial services firm processes transaction, risk, and portfolio data across SAP, internal trading systems, and Snowflake. Manual reconciliation creates a 2-3 day lag in anomaly detection, exposing the firm to regulatory and financial risk.
Solution: Put It Forward orchestrates bi-directional data flows between SAP, trading platforms, and Snowflake with embedded validation rules and AI anomaly scoring. Snowpark UDFs invoke Put It Forward data science models at runtime within Snowflake for real-time fraud signals. Alerts route to compliance workflows automatically.
Results: Anomaly detection accelerates 42%. Account reconciliation labor drops 70%. Regulatory reporting accuracy reaches 99.8%, with audit trails maintained across every data movement and transformation.
Unified Customer 360 Across Snowflake, CRM & CDP Platforms
Scenario: A B2B enterprise stores analytical data in Snowflake but customer engagement lives in Salesforce CRM and marketing automation tools. Leadership lacks a unified customer view, making segmentation unreliable and cross-sell targeting manual.
Solution: Put It Forward syncs customer profiles, engagement history, and transaction data bi-directionally between Snowflake, Salesforce, and CDP platforms. AI-powered identity resolution merges records across systems. Governed customer 360 views flow into analytics and activation platforms in real time.
Results: Customer insight accuracy improves 73%. Cross-sell conversion increases 38% from unified targeting. Data engineering effort drops 60% as no-code pipelines replace custom ETL scripts and manual reconciliation.
Connect Snowflake data events to cross-platform workflows with intelligent triggers and actions
- Data ingestion events: Trigger automation on new data loads, schema changes, table updates & streaming inserts across Snowflake and 340+ connected source systems
- Data quality events: Validate, deduplicate & enrich data before and after Snowflake loading using AI-powered field mapping, anomaly detection & governance rules
- Analytics activation events: Sync governed Snowflake data sets to CRM, CDP, marketing & BI platforms for real-time segmentation, scoring & campaign activation
- Snowpark & UDF events: Invoke Put It Forward data science models natively within Snowflake via Java UDF and Snowpark for in-warehouse AI processing at runtime
- Governance & compliance events: Enforce data lineage, audit trails, role-based access & residency controls across every pipeline touching Snowflake
How Snowflake orchestration works across your enterprise systems
- No-Code Multi-Step Workflows spanning Snowflake, Salesforce, SAP, Dynamics 365, CDP & analytics platforms
- Process Orchestration Across Teams with dependency-aware routing, scheduling & exception handling
- Integrated Reporting & Analytics with real-time dashboards tracking data quality, sync health & pipeline outcomes
- Agent-based workflow integration into Snowflake Cortex AI for governed, autonomous data activation
- Scalable AI-Powered Enhancements including predictive models, anomaly detection & intelligent batching that optimizes Snowflake compute spend
The Only Option Built for Governed, Multi‑System Integrations
| Capability | Put It Forward | Code/Middleware | RPA | Vendor Connector | Bulk File Transfer |
|---|---|---|---|---|---|
|
Architecture & Scale |
|
|
|
|
|
|
No Code Solution |
|
No |
|
|
No |
|
Bi-Directional Integrations |
|
|
NA |
Limited |
NA |
|
Data Transformations (with validation) |
|
|
No |
No/Fixed Mapping |
Limited |
|
Data Persistence / State Management |
|
No |
No |
No |
N/A |
|
API Gateway Compatible |
|
Build/3rd Party |
No |
No |
No |
|
Service Integration |
|
Yes, Build |
No |
No |
N/A |
|
Secure On-Premise Integration |
|
Requires Special Config/No |
No |
No |
No |
|
Intelligence & Automation |
|
|
|
|
|
|
Custom Business Rules |
|
Limited |
Limited to scripts |
No |
No |
|
Process Automation & Orchestration |
|
Limited |
|
Not focused |
No |
|
Process Mining |
|
No |
No |
No |
No |
|
AI Agents (Integrated) |
|
|
|
No |
No |
|
Governance & Operations |
|
|
|
|
|
|
Integrated Data Governance |
|
No, 3rd Party |
Not Focused |
Not Focused |
No |
|
Error Capture and Correction |
|
Limited, Build |
No, Scripted |
No |
Not Focused |
|
Integration Reporting, Analytics and Alerts |
|
Limited |
N/A |
Limited |
No |
|
Audit Reporting and Analytics |
|
No, Limited |
No |
No |
Limited |
|
Full API Access and Support |
|
|
No, Limited |
No |
N/A |
|
Implementation support |
|
Self Funded/SoW |
Self Funded/SoW |
Self Funded/SoW |
Self Directed |
|
Partner API Roadmap Alignment |
|
No |
No |
No/Lagging |
NA |
Yes, Native
We all implement new technology; a transformation or automation project can be simple, targeted, or enterprise-wide.
Accelerate time-to-value and reduce risk with a proven integration plan.
Our proven methodology ensures low-risk, high-impact integrations. Most clients see measurable ROI in the first year accelerated by best practices and enterprise-grade support.
- Most clients see improved intelligent automation performance within 48 hours
- Zero disruption guarantee - No downtime to existing systems, pipelines or data loads
Implementation timeframes depend on scope and complexity:
- Hour 1-2: Configure connection source and destination
- Hour 2-36: Business rule configuration and validation
- Hour 36-48: Full deployment
Put It Forward Partner Resources
Guide to Agentic Workflows
This guidebook gives Integration Designer users a practical roadmap to implement AI agentic workflows, integrating intelligent automation and predictive analytics, to optimize business processes and decision-making.
Two Ways To Integrate Agents
Learn how to integrate an agent into a process using two different methods via the Put It Forward Integration Designer and a direct service call. This helps both non-technical and technical teams find new revenue.
Agentic AI Orchestration
Put It Forward’s Agentic AI Orchestration connects AI agents, data, and automation tools into end-to-end workflows so enterprises can cut cycle times, handle exceptions intelligently, and scale automation for measurable ROI in weeks, not months.
Revenue, Operations and IT Playbook
Learn how intelligent automation streamlines tasks, integrates data, and delivers measurable business benefits with practical strategies and examples.
Buyer Guide For Intelligent Automation
Gain expert guidance on intelligent automation solution types, approaches, outcomes, and key considerations to make confident, high-impact buying decisions.
How Decision Automation Works
See and learn how decision automation works at scale. Connect the pieces, tools, and outcomes together in Put It Forward to unlock value and reduce complexity.