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  • Lead Generation

Speed up lead generation. Bring more qualified leads

Generate the leads that are ready to purchase. Quickly drive the conversion rate.

Find the best customer with automated lead generation

lead scoring

Accurate lead scoring

Qualify leads based on engagement and unique criteria. Benefit from automated scoring.

personalised engagement

Personalized engagement

Address customers with personalized messages based on their preferences.

lead scoring

Accelerated sales

Grow your pipeline with customers of high intention to purchase. Sell faster.

By Forrester, companies that aligned people, processes, and technology across their sales and marketing teams achieved 36% more revenue growth and up to 28% more profitability.

Streamline your lead lifecycle

Connect systems, automate, and accelerate the lead lifecycle. So employees can take control of the sales funnel by accurately tracking leads from start to finish.

  • Ideal customer profile ICP use case

    Analyze and plan

    Identifying the ideal customer profile (ICP) is the first step in creating top of funnel leads for the team to work with.

    Content stitched into the customer journey at the right moments help a customer learn.

    The intersection of the ICP with content engagement lays the found for KPI's which trigger conversion process steps.

  • Content engagement cycle use case

    Create message and promote

    Create and deliver resonant content that is key to each steps in the journey.

    See beyond the delivery of the content directly into the consumption and usage to develop a deeper understanding.

    With content KPI's you can understand what content is of value in the journey and how it's being used.

  • Lead scoring use case

    Score leads and evaluate results

    Customer engagement happens across the platform yet traditional lead scoring only focuses on a single system.

    High affinity score models account for events that are happening across the platform in different systems.

    Conversions happen when ICP indicators identify the prospect and trigger engagement events.


Unlock lead generation insights

Unified Customer Profile

Connect many fragmented contact profiles into a single customer view. Create a unified view of your customer and see the whole engagement and purchase history.

Conversion Optimization

Analyze the audience and identify the segment needs to optimize your conversion. Increase the efficiency of your campaigns.

Lead Score Models

Use lead sore models to optimize the buyer journey. Automatically run engagement, sentiment, and intent analysis to define the next best action.

Why invest in lead generation strategy?

Risk Mitigation

100% to 200%

increased MQLs 

Risk Mitigation

50% to 80%

increased pipeline

Integration Platform


reductions in acquisition costs