Find the best customer with automated lead generation
Accurate lead scoring
Qualify leads based on engagement and unique criteria. Benefit from automated scoring.
Address customers with personalized messages based on their preferences.
Grow your pipeline with customers of high intention to purchase. Sell faster.
Streamline your lead lifecycle
Connect systems, automate, and accelerate the lead lifecycle. So employees can take control of the sales funnel by accurately tracking leads from start to finish.
Analyze and plan
Identifying the ideal customer profile (ICP) is the first step in creating top of funnel leads for the team to work with.
Content stitched into the customer journey at the right moments help a customer learn.
The intersection of the ICP with content engagement lays the found for KPI's which trigger conversion process steps.
Create message and promote
Create and deliver resonant content that is key to each steps in the journey.
See beyond the delivery of the content directly into the consumption and usage to develop a deeper understanding.
With content KPI's you can understand what content is of value in the journey and how it's being used.
Score leads and evaluate results
Customer engagement happens across the platform yet traditional lead scoring only focuses on a single system.
High affinity score models account for events that are happening across the platform in different systems.
Conversions happen when ICP indicators identify the prospect and trigger engagement events.
Unlock lead generation insights
Unified Customer Profile
Connect many fragmented contact profiles into a single customer view. Create a unified view of your customer and see the whole engagement and purchase history.
Analyze the audience and identify the segment needs to optimize your conversion. Increase the efficiency of your campaigns.
Lead Score Models
Use lead sore models to optimize the buyer journey. Automatically run engagement, sentiment, and intent analysis to define the next best action.