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Make identity resolution simple with unified profiles

Connect all the pieces to deliver a single customer view to unlock personalization with better audience segmentation.

Data fragmentation eliminated with universal identifiers

Focus on Tonal Sentiment

Increase digital efficiency by seeing a linked view of the customer or user across all platforms. Safely connect users' engagement across multiple services, devices, and platforms. 

Audience Segmentation

People want to be engaged in a highly personalized way with content, experiences, and communications tailored to the moment. Connect the identifiers and treat them as a single entity.

Single Customer View

Understanding intent, motivation, and insights is critical to efficient customer engagement. The single customer 360 view is often within the CRM or analytics system, but the linking identifiers are managed externally.

Developed for the enterprise to create highly personalized experiences

Identity resolution use case

Link together known and unknown users

Link cross-system identifiers to establish relationships between separate user profiles.

Unlock barriers to establish many-to-one and one-to-many connections between system entities such as accounts, contacts, products, and events.

Customer data profile use case

link together customers or users

Connect the dots of all customers and users to create the consolidated profile.

Include behavioral, demographic, and psychographic data to enrich the unified profile.

Identified triggers set in motion high-value processes and notifications across various platform systems.

Data connectivity use case

Use Common Identifiers to Automate Processes

Kick automation into high gear with the standard identifiers that link process events across multiple systems.

On top of best-of-breed systems, cross-platform processes help unlock value otherwise lost or executed manually.

Key data integration solution features

data integration solutions

No Code Configuration

A no code environment that allows you to work efficiently and scale through configuration techniques
data integration solution

Certified Connectors

Hundreds of supported industry leading pre built connectors to accelerate delivery with all of your solutions
data integration automation

Easy Transformations

Use expressions to transform from any source so it becomes compatible with and acceptable to the destination system
data integration products

On Call Info Services

Built in dynamic stages for loading, preparing and pre-processing or third party enrichment completeness checks
no code integration

Auto Field Mapping

Intelligence auto mapping to speed the process and connect all of your fields together
advanced data integration

Dynamic Prediction Modelling

Use different inputs into the prediction model to understand possible outcomes before committing
data integration solutions

In-flight Governance

Check fields, manage exceptions and perform error repair on the fly or answer audit calls
no code integration

Secure On-Premise Connection

Secure and seamless connectivity with on-premise enterprise applications and systems

Identity resolution unified profile solution

How it Works - Identity Resolution

How identity resolution works across multiple customer experience systems to create a unified profile that you can engage with consistently.

What is Intelligent Automation

Businesses that have embraced intelligent automation are experiencing increased efficiency, accelerated time to market, and improved customer experience. Learn how event processing and data mining work together.

Using a Data Platform

When storing and seeing data is not enough. Understanding how to leverage a data platform is critical to competitive success for enterprises.

FAQ about Identity Resolution

What is identity resolution?

Identity resolution definition is the process of linking disparate data points across various sources to create a unified and accurate profile of an individual or organizational entity such as a company or products and services.

What is identity resolution software?

Identity resolution software is a technology solution designed to automate the process of matching and linking customer data from multiple sources, facilitating the creation of unified customer profiles.

How does identity resolution software work?

Identity resolution software works by connecting to various sources of data and linking their main identifiers together defining a unified relationship.

Who are identity resolution vendors?

Identity resolution vendors are companies that provide software solutions or platforms for identity resolution services. Some vendors offer standalone solutions, and others offer it as part of a platform like Put It Forward.

What is a CDP identity resolution?

A Customer Data Platform CDP identity resolution capabilities integrates customer data from various sources and resolves identities to create a comprehensive view of individual customers, enabling personalized marketing and engagement.

How can identity resolution benefit marketing efforts?

Identity resolution enables marketers to better understand their customers by consolidating data from different channels and touchpoints, leading to more targeted and personalized marketing campaigns.

What features are typically found in an identity resolution platform?

An identity resolution platform often includes data matching algorithms, data cleansing capabilities, entity resolution, data integration tools, and customer profile management functionalities.