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Microsoft Integration, Automation & Operational Intelligence

For IT, operations & business leaders ready to unify Microsoft data across every system in days.

  • Pre-built connectors for Dynamics 365, Azure, Power Platform, MS SQL, Teams & 340+ systems
  • No-code bi-directional sync across CRM, ERP, collaboration & data platforms
  • AI-powered workflow orchestration that extends Copilot and Power Automate across the enterprise
  • "2-day implementation" guarantee - Most clients go live in days, not months
  • SOC 2 + ISO 27001 compliance - Enterprise-grade security and governance built-in

Trusted by Fortune 500 leaders in financial services, technology, and global enterprise.

Fossil | Put It Forward
Eaton | Put It Forward
Fidelity | Put It Forward
Deckers | Put It Forward
Sitecore | Put It Forward
Opentable | Put It Forward

Microsoft Cannot Optimize What It Cannot Connect

Enterprise teams that need Dynamics 365, Azure & Power Platform orchestrated across every system

Microsoft unified operations 360 view Put It Forward

Operations and Users - Better Outcomes

Build a complete 360-degree operational view across Dynamics 365, Azure, Teams, and Power Platform, forming the foundation for enterprise-wide automation.

Effortlessly combine CRM, ERP, collaboration, and operational data from Microsoft and 340+ connected systems to eliminate manual handoffs and accelerate decisions.

Transform raw cross-system data into actionable insights, automatically triggering workflows, alerts, and process steps in real time.

Best of breed Microsoft data integration and process orchestration

Architect - Optimize Best of Breed

Microsoft and non-Microsoft systems struggle to integrate without middleware backlogs, custom code, and multi-month timelines.

Put It Forward provides an adaptable no-code platform that connects Microsoft into any enterprise stack, reducing integration backlogs by up to 80%.

Implement governed, high-quality data orchestration across Dynamics 365, Azure, Power Platform, and third-party systems without rearchitecting.

Microsoft process automation and AI decision support

Business Leadership - Scale

Put It Forward delivers user-friendly tools that empower professionals across all levels of technical expertise to automate Microsoft processes. By simplifying complex data management and governance, we enable:

  • - Easy access to predictive analytics and AI-powered data science across Microsoft data
  • - Intuitive no-code interfaces that do not require developer skills or custom coding
  • - Rapid adoption and implementation across sales, finance, operations, and IT teams

Microsoft & Put It Forward: Real-World Outcomes

How enterprise teams use intelligent automation to unlock Microsoft data and accelerate operational results

Microsoft Dynamics 365 SAP CRM ERP sync use case

Unified CRM & ERP Data Sync Across Dynamics 365 & SAP

67% faster order-to-cash cycles by eliminating manual data reconciliation between Dynamics 365 and SAP ERP

Scenario: A global manufacturer runs Dynamics 365 Sales for CRM and SAP for ERP. Sales orders, pricing, and inventory data require manual export and reconciliation across systems, creating a 3-5 day lag in order fulfillment.

Solution: Put It Forward syncs accounts, opportunities, orders, and inventory bi-directionally between Dynamics 365 and SAP in real time. Validation rules enforce data quality before every sync. Automated workflows trigger fulfillment, invoicing, and revenue recognition across both platforms.

Results: Order-to-cash cycle compresses 67%. Manual reconciliation labor drops 85%. Revenue recognition accuracy reaches 99.6%, eliminating month-end surprises and audit gaps.

Microsoft Teams ServiceNow Dynamics 365 incident automation use case

Cross-Platform Incident Routing Between Teams, ServiceNow & Dynamics

42% reduction in mean time to resolve via automated incident routing across Microsoft Teams, ServiceNow & Dynamics 365

Scenario: An enterprise IT organization uses Microsoft Teams for communication, ServiceNow for ITSM, and Dynamics 365 for customer-facing service. Critical incidents require manual triage across three platforms, delaying resolution and breaking SLAs.

Solution: Put It Forward orchestrates incident routing between Teams, ServiceNow, and Dynamics 365 Customer Service based on severity, SLA, and team ownership. Escalation workflows auto-trigger when thresholds approach. Resolution data syncs back to all platforms simultaneously.

Results: Mean time to resolve drops 42%. SLA compliance improves from 72% to 95%. Manual triage effort decreases 70%, freeing IT staff for proactive work and reducing customer escalations.

Microsoft Dynamics 365 predictive lead scoring marketing use case

Predictive Lead Scoring Across Dynamics 365 & Marketing Platforms

73% improvement in lead conversion by unifying Dynamics 365 CRM data with marketing automation for AI-powered scoring

Scenario: A B2B enterprise runs Dynamics 365 Sales for pipeline management and multiple marketing platforms for demand generation. Marketing and sales data lives in silos, making lead prioritization manual, slow, and inconsistent.

Solution: Put It Forward unifies contact, engagement, and behavioral data from Dynamics 365 and marketing platforms into a single governed data set. Predictive models score leads based on conversion probability. High-scoring leads auto-route to sales with full context and next-best-action.

Results: Lead conversion improves 73%. Sales cycle shortens by 28 days on average. Marketing-attributed pipeline grows 45% as both teams operate from a unified, AI-scored funnel.

Microsoft Integration & Automation Capabilities

Microsoft no code data integration and process automation

Connect Dynamics 365, Azure & Power Platform events to cross-platform workflows with intelligent triggers and actions

  • CRM lifecycle events: Trigger automation on lead creation, opportunity stage changes, account updates & quote approvals across Dynamics 365 and connected systems
  • ERP transaction events: Automate order processing, invoice generation, inventory updates & financial close workflows between Dynamics 365 Finance, Supply Chain & third-party ERPs
  • Collaboration events: Route Teams messages, SharePoint document updates & Outlook actions into structured workflows spanning CRM, ITSM & project management tools
  • Data platform events: Sync Azure SQL, Dataverse & Power BI data sets with Snowflake, Salesforce & 340+ external systems for unified analytics and reporting
  • Data quality events: Validate, deduplicate & enrich Microsoft data before every sync cycle using AI-powered field mapping and governance rules

Process & Workflow Automation for Microsoft

How Microsoft orchestration works across your enterprise systems

  • No-Code Multi-Step Workflows spanning Dynamics 365, Azure, Teams, SharePoint & third-party systems
  • Process Orchestration Across Teams with dependency-aware routing & exception handling
  • Integrated Reporting & Analytics with real-time dashboards tracking sync health & outcomes
  • Agent-based workflow integration into Microsoft Copilot for AI-powered autonomous execution
  • Scalable AI-Powered Enhancements including predictive models & intelligent batching that respects Microsoft API rate limits
Microsoft no code process orchestration workflow automation

ROI Benefits of the Microsoft & Put It Forward Partnership

Quantified outcomes from bringing Put It Forward intelligent automation into the Microsoft ecosystem

  • Faster order-to-cash: Compress order processing and revenue recognition cycles by up to 67% by syncing Dynamics 365 with ERP and financial systems in real time
  • Reduced integration backlog: Deploy Microsoft integrations in 2-5 days with no-code configuration, replacing months of middleware and custom development
  • Lower mean time to resolve: Cut MTTR by up to 42% by connecting Teams, Dynamics 365 Customer Service & enterprise ITSM platforms automatically
  • Eliminated manual data labor: Reduce manual export, reconciliation & data entry by 85%, freeing 12+ hours per week per team
  • Stronger pipeline performance: Improve lead conversion by up to 73% with unified predictive scoring across Dynamics 365 and marketing platforms

Microsoft Integration & Process Automation Leader

David Hrynk

Director of Program Management

“Having our global teams all working from the same page is critical to our success. Put It Forward exceeded way beyond where others died.”

Uma Asthana

Director of Operations and Technology

“What you just did for our teams' productivity and how we work was magic - you guys are rock stars, I’m truly blown away”

Udo Waibel

CTO

Put It Forward takes us where no others could - we struggled for years with an enterprise data story - this solved it across the board”

Sarika Saoji

Marketing Platform Technologist

“For me when our internal teams tried to replicate the Put It Forward technology that was when the pin dropped … these are really smart people”

Why Teams Choose Integration Automation Over Code, RPA, and File Drops

The Only Option Built for Governed, Multi‑System Integrations

19 integration features that matter most when choosing between code, RPA, connectors, and file transfers.
CapabilityPut It ForwardCode/MiddlewareRPAVendor ConnectorBulk File Transfer

Architecture & Scale

No Code Solution

Yes, Native

No

Scripts

Limited

No

Bi-Directional Integrations

Yes, Full

Build

NA

Limited

NA

Data Transformations (with validation)

Yes, Native

Build

No

No/Fixed Mapping

Limited

Data Persistence / State Management

Yes, Native

No

No

No

N/A

API Gateway Compatible

Yes

Build/3rd Party

No

No

No

Service Integration

Yes, Native

Yes, Build

No

No

N/A

Secure On-Premise Integration

Yes, Native

Requires Special Config/No

No

No

No

Intelligence & Automation

Custom Business Rules

Yes, Full

Limited

Limited to scripts

No

No

Process Automation & Orchestration

Yes, Full

Limited

Scripts

Not focused

No

Process Mining

Yes, Embedded

No

No

No

No

AI Agents (Integrated)

Yes, Native

Limited, Build

Scripted

No

No

Governance & Operations

Integrated Data Governance

Yes, Native

No, 3rd Party

Not Focused

Not Focused

No

Error Capture and Correction

Yes, Full

Limited, Build

No, Scripted

No

Not Focused

Integration Reporting, Analytics and Alerts

Yes, Native

Limited

N/A

Limited

No

Audit Reporting and Analytics

Yes, Full

No, Limited

No

No

Limited

Full API Access and Support

Yes, Native

Yes, Build

No, Limited

No

N/A

Implementation support

Yes, Full

Self Funded/SoW

Self Funded/SoW

Self Funded/SoW

Self Directed

Partner API Roadmap Alignment

Yes, Supported

No

No

No/Lagging

NA


Take A Tour Of How The Integration Designer Works

Put It Forward - Integration Designer Demo Tour

You'll see in this scenario the Put It Forward Integration Designer connecting two best-of-breed systems together.

  • Work with standalone configuration-based connectors which can be included in the Process Designer
  • Set the integration interval from real-time to intraday
  • Create business rules and event triggers for seamless execution

Put It Forward's Composable Integration Auto Data Mapper is a powerful tool for streamlining and automating the data integration process.

  • AI algorithms automatically map fields between integrated systems and services
  • Reduce manual effort and time needed to be productive
  • Always stay ahead by taking advantage of the latest API changes

Conversational AI Agents

Discover how Put It Forward's AI-powered Integration Designer uses conversation to simplify complex business rule creation.

  • Convert complex business rules from natural conversation into functions
  • Go faster without having to learn how Put It Forward works at an expert level
  • Reduce the costs of IT and increase the quality of your data

2-Day Integration, Process Automation Enhancement, Not 2-Month Projects

We all implement new technology; a transformation or automation project can be simple, targeted, or enterprise-wide.

Accelerate time-to-value and reduce risk with a proven integration plan.

Our proven methodology ensures low-risk, high-impact integrations. Most clients see measurable ROI in the first year accelerated by best practices and enterprise-grade support.

  • Most clients see improved intelligent automation performance within 48 hours
  • Zero disruption guarantee - No downtime to existing systems, pipelines or data loads

Implementation timeframes depend on scope and complexity:

  • Hour 1-2: Configure connection source and destination
  • Hour 2-36: Business rule configuration and validation
  • Hour 36-48: Full deployment

Popular Microsoft Integration Scenarios

Watch these solution videos and see our featured Microsoft connections. If you don't see your application let us know.

Microsoft Dynamics and Oracle Eloqua

Solution Demo

Sitecore and Microsoft Dynamics

Solution Demo

Microsoft PowerBI and Qualtrics

Solution Demo

Put It Forward Partner Resources

Guide to Agentic Workflows

Guide to Agentic Workflows

This guidebook gives Integration Designer users a practical roadmap to implement AI agentic workflows, integrating intelligent automation and predictive analytics,  to optimize business processes and decision-making.

Two Methods for Agent Integration

Two Ways To Integrate Agents

Learn how to integrate an agent into a process using two different methods via the Put It Forward Integration Designer and a direct service call.  This helps both non-technical and technical teams find new revenue.

Agent orchestration solution

Agentic AI Orchestration

Put It Forward’s Agentic AI Orchestration connects AI agents, data, and automation tools into end-to-end workflows so enterprises can cut cycle times, handle exceptions intelligently, and scale automation for measurable ROI in weeks, not months.


What You Should Do Next

Get My AI Demo:

Unlock proven strategies, real-world examples, and actionable steps to implement AI agentic workflows in your organization. No sales pitch, just practical guidance.

Key AI Transformation and Leadership Assets

Revenue Operations IT Intelligent Automation Playbook

Revenue, Operations and IT Playbook

Learn how intelligent automation streamlines tasks, integrates data, and delivers measurable business benefits with practical strategies and examples.

Intelligent Automation Buyers Guide

Buyer Guide For Intelligent Automation

Gain expert guidance on intelligent automation solution types, approaches, outcomes, and key considerations to make confident, high-impact buying decisions.

How Decision Automation Works

See and learn how decision automation works at scale.  Connect the pieces, tools, and outcomes together in Put It Forward to unlock value and reduce complexity.

Microsoft - Frequently Asked Questions (FAQs)

What Microsoft systems does Put It Forward connect and automate?

Put It Forward connects Dynamics 365 (Sales, Customer Service, Finance, Supply Chain, Field Service), Azure SQL, Azure Data Lake, Power Platform (Power BI, Power Apps, Power Automate), Microsoft Teams, SharePoint, Outlook, and MS SQL Server through certified connectors. Beyond Microsoft, the platform links to 340+ additional systems including Salesforce, SAP, Snowflake, Workday, and hundreds of SaaS and on-premise applications. All connections support bi-directional sync with real-time and batch modes.

How long does it take to implement a Microsoft integration with Put It Forward?

Most teams go live within 2-5 business days. The first 1-2 hours cover Microsoft connection configuration and authentication. Hours 2-36 focus on field mapping, business rules, and validation. A dedicated onboarding specialist guides configuration, testing, and go-live. Zero downtime is guaranteed for existing Microsoft workflows during implementation.

Does Put It Forward work with Microsoft Copilot and Copilot Studio?

Yes. Put It Forward feeds Copilot and Copilot Studio with governed, real-time data from 340+ external sources. By ensuring data quality, field mapping, and lifecycle governance before data enters the Microsoft ecosystem, Put It Forward strengthens the accuracy of Copilot agents across Dynamics 365, Teams, and Microsoft 365. This extends Copilot actions beyond Microsoft into any connected enterprise system.

How does Put It Forward handle security and compliance for Microsoft integrations?

Put It Forward is SOC 2 and ISO 27001 compliant with AES-256 encryption at rest and in transit. Every data sync between Microsoft and connected systems is logged with full field-level audit history. Role-based access controls restrict who can view or modify sync configurations. Data residency controls ensure information stays within approved regions for regulated industries.

Can Put It Forward replace Power Automate or existing Microsoft middleware?

Put It Forward extends beyond Power Automate by orchestrating workflows across Microsoft and 340+ external systems with no-code configuration. While Power Automate excels within the Microsoft ecosystem, Put It Forward manages cross-platform processes spanning CRM, ERP, ITSM, marketing, and data warehouses. The two work together: Power Automate for Microsoft-internal logic, Put It Forward for enterprise-wide orchestration.

How does Put It Forward differ from Azure Data Factory or Azure Integration Services?

Put It Forward is purpose-built for business users with a fully no-code approach and 340+ connectors spanning Microsoft and non-Microsoft systems. Azure Data Factory is optimized for developer-led, Azure-centric data pipelines. Put It Forward complements Azure by extending orchestration to systems outside the Microsoft ecosystem with embedded analytics, predictive AI, and governance in a single platform.

Will Microsoft integration disrupt current data processes or require downtime?

No. Put It Forward enables zero-disruption deployment, automating complex data workflows without interrupting existing Dynamics 365 processes, Power Automate flows, or Azure pipelines. The platform connects through certified API connectors that operate independently. Intelligent batching and throttling respect Microsoft API rate limits and processing windows.

What is the commercial model for the Microsoft and Put It Forward partnership?

Put It Forward offers flexible models including per-connector licensing, platform subscriptions, and enterprise agreements. Partnership pricing supports co-sell motions, joint deployments, and packaged solutions. No hidden consumption charges or per-record fees. Implementation support, onboarding specialists, and customer success management are included in every engagement.

What ROI can we expect from connecting Microsoft with Put It Forward?

Teams see first results within 30 days: manual export hours drop immediately, cross-system sync gaps close in the first week, and process automation takes hold within 2-3 weeks. Operational impact materializes within 60-90 days. Clients report 5-8x ROI on platform cost within the first year. Use the ROI Calculator for estimates based on your Microsoft environment.