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Predictive lead scoring improves productivity for all teams and returns on marketing investment

With AI lead scoring, go beyond traditional funnel-based lead scores and identify intent at the moment as you engage.

Supercharge your marketing automation with predictive lead scoring

Prioritize Leads Across Your Business

Connect behavioral data across the enterprise from marketing, sales, and customer success to build the predictive lead-scoring algorithm.

Time-Based Buyer Journey Lead Scoring

Use embedded machine learning and AI analytics to uncover how and what affects the lead scoring model over time.

What If Lead Nurturing Scenarios

Change the lead scoring inputs you're working with and let the AI tool choose the optimal path and outcome.

Who is benefiting from predictive lead scoring

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The next level of marketing automation

Empower data-driven decisions in real-time and optimize ROI with AI-infused marketing planning solutions.  

Predictive Leading Scoring Connected Data Sources

Connect Data Sources

This solution is designed for professionals who must include multiple data types in their lead-scoring models, spanning marketing, sales, and customer success. Include engagement, sentiment, and platform behavioral data to complete the lead scoring model.

Put It Forward - Buyer Journey Lead Score Outcomes

Shape the Buyer Journey

Work directly with predictive lead scoring models or the data scientists on your team to define which criteria the machine learning should consider. Combine lead scoring with propensity models to lead your customer to the right solution.

Key Features of Predictive Lead Scoring Software

Dynamic Prediction Modelling

Use different inputs into the prediction model to understand possible outcomes before committing

No Code Configuration

A no-code environment that allows you to work efficiently and scale through configuration techniques

Certified Connectors

Hundreds of supported industry-leading pre-built connectors to accelerate delivery with all of your solutions

Embedded 360 Analytics

Insight and dashboards embedded directly into the software where people work to create understanding

Integrated Intent Analysis

Choose which inputs go into your decision-making process, it's a radical simplification of data science to drive business outcomes

Easy Transformations

Use expressions to transform from any source so it becomes compatible with and acceptable to the destination system

In-flight Governance

Check fields, manage exceptions and perform error repair on the fly or answer audit calls

Secure On-Premise Connection

Secure and seamless connectivity with on-premise enterprise applications and systems

Improve conversions with AI lead scoring

Foresight - 360 Intelligence

AI data analytics and predictive insights embedded into the places where your team does the most valuable work - in real time with the customer. Include sentiment analysis right into active decision making process.

7 Steps to Closed Loop AI

Every AI data analytics project has 7 core steps that need to be in place to ensure predictive success. Find them here with the detail needed to validate conditions for success are present..

Scaling AI Automation

Repeatable patterns for success to scale by automation and AI-driven processes. Learn how we’ve managed to leverage these two concepts for scale and deliver better business outcomes.