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Predictive lead scoring models improve productivity for all teams

With AI lead scoring, go beyond traditional funnel-based lead scores and identify intent at the moment as you engage.

Supercharge your marketing automation with predictive lead scoring

Prioritize Leads Across Your Business

Connect behavioral data across the enterprise from marketing, sales and customer success to feed the predictive lead scoring algorithm.

Timne Based Buyer Journey Lead Scoring

Use the embedded machine learning and AI analytics to uncover how and what is affecting the lead scoring model over time.

What if Lead Nurturing Scenarios

Change the lead scoring inputs that you're working with and let the Delphi software tool choose the optimal path and outcome.

The next level: marketing automation

With the help of the Put It Forward Intelligent Transformation solution, organizations can make data-driven decisions in real-time and optimize ROI with AI-infused marketing planning solutions.  

  • Put It Forward Delphi AI Predictive Analytics

    Insights and Analytics That Shape the Buyer Journey

    Designed to be used by the professionals that needs to include multiple types of data in their lead scoring models, spanning marketing, sales and customer success. Include engagement, sentiment and platform behavioral data in the process to complete the lead scoring model.

  • Put It Forward - Predictive Outcomes

    You Control With Rule Based Software

    Work directly with predictive lead scoring analytics models or the data scientists on your team to define which criteria the machine learning should consider. C ombine lead scoring with propensity models to direct your customer to the right solution everytime.

Key features of a lead score solution

Dynamic Prediction Modelling

Use different inputs into the prediction model to understand possible outcomes before committing

No Code Configuration

A no code environment that allows you to work efficiently and scale through configuration techniques

Certified Connectors

Hundreds of supported industry leading pre built connectors to accelerate delivery with all of your solutions

Embedded 360 Analytics

Insight and dashboards embedded directly into the software where people work to create understanding

Integrated Intent Analysis

Choose which inputs go into your decision making process, it's a radical simplification of data science to drive business outcomes

Easy Transformations

Use expressions to transform from any source so it becomes compatible with and acceptable to the destination system

In-flight Governance

Check fields, manage exceptions and perform error repair on the fly or answer audit calls

Secure On-Premise Connection

Secure and seamless connectivity with on-premise enterprise applications and systems

More solutions to kickstart your conversion rate optimization

Foresight - 360 Intelligence

AI data analytics and predictive insights embedded into the places where your team does the most valuable work - in real time with the customer. Include sentiment analysis right into active decision making process.

7 Steps to Closed Loop AI

Every AI data analytics project has 7 core steps that need to be in place to ensure predictive success. Find them here with the detail needed to validate conditions for success are present..

Scaling AI Automation

Repeatable patterns for success to scale by automation and AI-driven processes. Learn how we’ve managed to leverage these two concepts for scale and deliver better business outcomes.