How Put It Forward Helps to Integrate Sitecore XM Across the Enterprise
Put It Forward Sitecore XM™ connectors help deliver great integrated customer experiences across channels by bringing data and content into the story. Organizations can access hundreds of pre-built connectors to integrate and sync Sitecore CMS with other solutions in their stack, and automate repetitive events and data workflows with no-code efforts.
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As organizations increasingly leverage technology to improve their customer experience by integrating different platforms and solutions, managing high volumes of data becomes mission critical. Even if you find the best software solutions for automation, social media, and content management systems (CMS), it won't mean anything if these systems don't talk to each other.
Without interconnected data points, it will be tough to understand your customer's individual journey or determine the best way to meet their needs at every critical point. Moreover, today's customer wants dynamic, personalized content delivered across channels in real-time, which is only possible with a robust integration solution.
And with organizations that embrace seamless integration (including omnichannel customer engagement strategies) far outperforming their rivals, there's no reason your organization should still be on the fence about this approach. For enterprises seeking to integrate, scale up, and automate seamlessly, one solution shines above the rest: Sitecore XM.
Sitecore Experience Manager (XM) is a robust and easy-to-use CMS that helps customer-centric teams simplify the creation and management of experiences across channels and devices. With XM, they can easily share omnichannel content at scale.
You can also use XM to connect customer data and synchronize it across platforms.
Additionally, XM provides access to an integrated customer profile with an engagement history, making it easy to scale data operations and reduce manual work. Furthermore, XM helps automate processes and streamlines content-driven sales cycles, making it an essential tool for any organization looking to improve its customer experience.
To fully take advantage of everything Sitecore XM has to offer, it's important to integrate it with other technologies. There are several reasons why this is the case:
Put It Forward is a Sitecore technology partner that helps organizations to connect their Sitecore solutions with other technologies, such as CRMs, ERPs and Marketing Clouds, to scale data operations and reduce manual work. Put It Forward experts implemented hundreds of projects connecting Sitecore solutions, integrating data, automating workflows and sharing customer signals in real-time. Let's look at some use case examples demonstrating Put It Forward expertise.
Customer engagement data is being created and captured through forms, content and clicks into the CMS. This engagement data is important for the customer-facing teams to have access to in the context of speaking with a customer while working in their CRM or Service system.
For example, Sitecore XM should create a new record from the submitted form field data when a form submission occurs on the website. Upon the creation of the new record, the integration will trigger the creation of a new record within the CRM system as a result.
The integration between Sitecore XM and CRM provides the customer with several benefits, including the ability to:
In this use case, the customer needed to syndicate content from their Digital Asset Management (DAM) system into Sitecore XM. Employees wanted to minimize tedious and repetitive manual tasks and processes while adding new content to Sitecore XM.
The engineering team leveraged the Put It Forward process automation for content review and syndication to Sitecore XM to automate the next scenario: as soon as the content is added to the DAM a review and approval process should be triggered. Once the process is complete and approved then the content is added to Sitecore CMS.
The result has been an automated workflow of adding new content to Sitecore XM, synchronized content between DAM and Sitecore XM, reduced employee workload, and minimized human errors. The customer can now focus on more strategic tasks and be assured that their content is always up-to-date.
The Put It Forward platform allows to integrate Sitecore XM with other technologies with no code effort. Data integration and process automation solutions help effectively integrate data from multiple sources, connect data records into the integrated customer profile, and automate routine and repetitive data flows and processes.
Put It Forward helps organizations of any size make the most of the hundreds of Sitecore connectors available. Put It Forward experts can replace your legacy Sitecore API integration tools with our modern no-code Sitecore integration API solutions to help you better address the needs of today's digital marketplace.
All this helps you to scale operations, communicate with customers faster to give them the information they're looking for, and get extra time to work on lead generation and sales pipeline growth. Put It Forward has extensive experience developing custom Sitecore integration and automation solutions for businesses that want to deliver dynamic, personalized experience for their customers across multiple channels. Let’s talk about your Sitecore integration and automation project!