Skip to main content

Put It Forward’s Top Strategic Data Technology and Market Trends for 2021

Put It Forward’s Top Strategic Data Technology and Market Trends for 2021

Cross cloud business platforms, democratized AI, hyper-personalization and orchestration based operational models are some of the top trends for 2021

When the great reconfiguration of our way of living including health, education, commerce and communication is completed several dominant trends will have emerged.  On the way through this reconfiguration; organizations are grappling with the digitization of their processes, ways of working and engaging with the ecosystem they are part of.

Consider the organization that used to be entirely focused on marketing directly to consumers and selling through channels while relying on industry experts to influence the market to drive the commercial side of their business.   Which has now completely re-engineered itself for marketing and selling directly to its customer while using sentiment analysis to predict propensity to purchase and cross or upsell through a contactless digital experience.

This collection of advanced technologies and capabilities used to be thought of separately as niche interests but now are being brought to the frontline by organizations looking for relevancy and a path forward in the reconfiguring of our economy.  This system of intelligence approach to business platform operationalization is something Put It Forward sees as a dominant near term trend.

1. Personal Health Risk Data

2. Distributed Team Operations

3. Automation (RPA) at Scale

4. AI Predictive Analytics in Dev Ops

5. Insight Democratized - Organizational AI

6. Cross Cloud Business Platform

7. Above the API Value Innovation

8. Hyper-personalization - Segments of One

9. Sensor Tech - IoT for Engagement

10. Orchestration - Composable Businesses

1. Personal Health Risk Data

Personal health will continue to dominate the decision making process on an individual and group level throughout 2021 but will largely be determined by data at the personal level.  Contract tracing, local conditions and community level data driven decisions together inform an individual how to reduce or manage exposure risk.

Benefit: Better personal decision making, group harm reduction

Risk: Uneven distribution of data, contact tracing functions and opting out of responsibility

2. Distributed Team Operations

Aspects of the economy have demonstrated that operations from anywhere are possible, if not an improvement in overall productivity.  Distributed teams and functions will accelerate in the next year and processes created to take advantage of it will likely remain.

Benefit: Greater resource pool to work with, efficiency and productivity gain

Risk: Operational cohesion, culture fragmentation

3. Automation (RPA) at Scale

RPA at scale is about breaking out of the local automation bubble into the broader enterprise.  As RPA began as a step function in lob’s that needed an efficiency gain, it will now be tested in the broader enterprise.

Benefit: Efficiency and adaptability

Risk: Security, process integrity and rework triggered by core system upgrades

4. AI Predictive Analytics in Dev Ops

AI will find its way further into the IT dev ops processes and stacks to facilitate the scaled use of modelling technology and solutions for the enterprise.  This will mark a shift from specialized projects and research into more standardized operational processes.  Coming with the technology are issues related to trust, bias and compliance.

Benefit: Better use of the enterprise data asset

Risk: Lack of management and deployment skills

5. Insight Democratized - Organizational AI

In parallel to the wider adoption of AI and ML in the enterprise, is the increased use of insight driven tools, and solutions further away from the core.  Meaning that as more automation coupled with an increase in data availability unlocks a set of value in the enterprise on its own.  Plus point in time analytics being embedded into distributed decision making can be utilized more across the enterprise unlock further value.These two capabilities coupled together push what used to be centralized insights out further to the point of decision.

Benefit: Better decisions across the enterprise

Risk: Non uniform adoption, data governance challenges

6. Cross Cloud Business Platform

Best of breed applications have shifted to best of cloud solutions.  These solutions are needed to come together more and more  to form an operational business platform.  Giving rise to interoperability conversations and needs to solve for as a starting point.  Secondly, as organizations transform into digital ways of working  as they mature or are acquired,they  will  need to have cloud solutions work with one another seamlessly.

Benefit: Getting the right sized solution for the challenge

Risk: Interoperability, integration and operational continuity

7. Above the API Value Innovation

New business models will continue to emerge through the api’ification of underlying technology stacks.  Collaborative business models such as ride sharing, real estate and banking have demonstrated that value can be created at scale through the use of api’s.  To successfully do this, organizations will need to consider their monetization and marketization of their api’s and the strategies on how to scale-up for new opportunities.

Benefit: New opportunities and improvement in defensible capabilities

Risk: Unstable api sources and contract management

8. Hyper-personalization - Segments of One

As more people operate as part of distributed teams and organizations who are not centrally located in the same communities, the need to market and engage with them still is present.  How this is done at scale to personalize experiences depends on more and more granular information in parallel to more digital engagement.  

Benefit: Better experiences and deeper understanding

Risk: Inconsistent application of the capability

9. Sensor Tech - IoT for Engagement

Linking experiences and outcomes through digital and analog channels requires that more and more engagement data needs to be captured.  Including within digital content such as documents, webinars and applications.  This means being able to create a more rich picture of engagement at the individual level.  Organizations will be using and considering deploying sensor based technology that can be embedded into multiple non-traditional sources to capture this data and feed it into their personalization and analytics engines.

Benefit: Better understanding of what’s creating value in the eyes of the user

Risk: Organizational readiness and sophistication to use this capability

10. Orchestration - Composable Businesses

A composable business is one that can quickly reconfigure itself based on a change in its environment.  As organizations go deeper into digital transformation strategies the agility gained will be dependent on available decisions data.  The composable bits of data and information will be the defining characteristics of the future business model.

Benefits: Operational and business resilience, faster decisions, efficiency gain

Risks: Lack of sophisticated business and technology architects, mis-alignment between IT and operational leadership

Why IT Organizations Invest in AI Automation Written on 21 February 2023. The last few years have seen an exponential increase in practical use cases of artificial intelligence....

Continue reading

What Is Intelligent Automation And How To Make It Work Intelligent automation automates non-routine processes and tasks that require some level of thought. Businesses that have embraced...

Continue reading

What is Predictive Analytics: Benefits, Types and Tools Made Easy  Executive Summary Predictive analytics uncover and unlock meaning within an organization’s data and turn...

Continue reading

What Is Data Integration? In our modern age, few things are as valuable as access to the right data at the right time. Data access and integration have given rise to several...

Continue reading

What Is a Data Platform? In an enterprise, seeing and storing data is not enough; understanding it is the key to extracting insights that can increase business value. A data...

Continue reading

Vendor Roadmaps:  What You Need To Know Written by:  Mark Cowan, CDO, Put It Forward 22 January 2019. The more information you can get about vendor intentions,...

Continue reading

Put It Forward’s Top Strategic Data Technology and Market Trends for 2021 Put It Forward’s Top Strategic Data Technology and Market Trends for 2021 Cross cloud...

Continue reading

Top Digital Transformation Trends in 2024 Written on December 12, 2023. Learn how organizations manage digital transformation, what challenges they encounter and what are the main...

Continue reading

7 Reasons Why Organizations Need an Integration Solution 38% of businesses struggle with manual data coding, and 32% have issues with connecting multiple data sources. Data...

Continue reading

10 Tips on Improving Your Big Data Analytics Are you looking to improve the amount and the reliability of your big data analytics outcome? Are you unsure of what aspects you...

Continue reading

5 Keys to Successful Data Governance in Snowflake Over 4,000 organizations have adopted Snowflake's data cloud. It's a safe, easy place to externally place business...

Continue reading

Drinking Your Own Champagne - Scaling by Automation and Smart AI Insights How to Punch Above Your Weight and Still Be Cool It’s been said that success leaves clues.  Often...

Continue reading

Risks and Benefits of Robotic Process Automation (RPA) Written August 13, 2021 Today’s business environment tends to go through rapid and often elusive transformations like...

Continue reading

Real-Time Data Integration Best Practices and Architecture Real-time data integration is increasingly becoming the new gold standard in data integration. It immediately processes...

Continue reading

Process Automation vs. Orchestration: What's the Difference? With the increasing workloads, a successful business requires more automated processes with lower human involvement....

Continue reading

Key Differences Between Predictive Analytics and Data Mining In the last decade, big data has become the lifeblood of business organizations across the globe. Predictive analytics...

Continue reading

Intelligent Automation vs. RPA – How Do They Differ? RPA leverages software bots that mimic human activity in completing repetitive tasks like filling in digital forms, creating...

Continue reading

IT Guide: How to THRIVE in 2019 Written by:  Mark Cowan, CDO, Put It Forward 23 January 2019. We work with IT teams every day and have seen that 2019 is...

Continue reading

How Put It Forward Helps to Integrate Sitecore XM Across the Enterprise Put It Forward Sitecore XM™ connectors help deliver great integrated customer experiences across channels...

Continue reading

How Intelligent Automation Drives Actionable Insights at Scale Written on April 17, 2024. Discover how intelligent automation can improve your business operations and drive...

Continue reading

How Generative AI Powers up Process Automation Written on February 9, 2024. Learn how to leverage generative AI to improve the efficiency of your business processes and automate...

Continue reading

What is API Integration as Part of Digital Transformation Written on May 5, 2021 The digital transformation is rapidly gaining momentum in today’s world. And companies are increasingly...

Continue reading

How Householding Customer Data Unlocks Personalization At Scale Problem: Generalized messaging across customer groups where no obvious linkages exist is...

Continue reading

Everything You Need to Know About Snowflake Data Integration Snowflake's data cloud solution has already been adopted by over 4,000 organizations. It's one of the best data...

Continue reading

Evaluate Your Automation Maturity to Drive Business Transformation Written on October 2, 2023. Learn how to evaluate your organization's automation maturity and drive positive...

Continue reading

Data Integration with Context Written by: Mark Cowan, CDO, Put It Forward 17 January 2019. Data integration is no longer about connecting one system...

Continue reading

A Conversation With ChatGPT About Intelligent Automation Written on 06 January 2023. There's much talk and interest about ChatGTP so a conversation was had with it about it's...

Continue reading

Centralized AI - The Mind in the Middle Written by: Mark Cowan - CEO, Put It Forward May 30, 2019 Do little bits of smart make a lot of smart?  Leveraging...

Continue reading

Artificial Intelligence vs. Intelligent Automation. What's the Difference? Around the world, forward-looking organizations are embracing artificial intelligence (AI), among...

Continue reading

AI For Predictive Analytics: Actionable Future Insights AI is everywhere in the modern world, from 77% of the connected devices we use every day to approximately 15% of enterprises that...

Continue reading

7 Steps to AI Closed Loop Marketing - Infographic Sometimes the best blog entry is an infographic, more pictures - less words is a good thing right?  We've broken...

Continue reading

6 Ways Marketers Can Use Machine Learning 6 Ways Marketers Can Use Machine Learning in 2019 We already know that artificial intelligence and machine learning technology will...

Continue reading