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7 Reasons Why Organizations Need an Integration Solution

8 minutes read

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38% of businesses struggle with manual data coding, and 32% have issues with connecting multiple data sources. Data integration systems are the solution to both of these issues.

Familiarity ranges from expert level to those still wondering "what is data integration?" Whatever level you're at, start by learning how the systems work and what they can do for you.

Data integration involves gathering and combining all forms of data. It puts this necessary business information into a single location for all departments to use.

Code-based systems were once the only data integration solution on the market. They're costly, time-consuming, and difficult to scale.

New configuration-based data integration solutions are easier to use and provide better results. Consider the ways they can benefit your business.

How much money and time would you save by avoiding manual data coding?

How could more accurate data help you reach and communicate with your employees and customers?

How could a scalable, multi-system solution help you grow?

Read on for 7 reasons your business needs a configuration-based integration solution.

1. Better Data

Data integration brings together several different types of data, including data sets, documents, and tables. This ensures that no essential pieces of information get left out.

Data integration improves your data. It ensures that it's as accessible and as accurate as possible. This is essential for several reasons.

Collecting data is useless if you can't access it. Data integration solves this problem by gathering data into one easy-to-use database.

At least 57% of marketers are already using incorrect data and creating ineffective campaigns because of it. A data integration solution increases accuracy by checking each piece of information it receives.

2. Easier Collaboration

86% of workers cite a lack of collaboration as the reason behind most workplace failures. Even a slight error in one department can trickle down throughout the entire organization if no one knows about it.

Data integration makes collaboration easier because it provides easy access to accurate data. Every employee can access the information they need and send it to anyone else who needs to see it.

The old saying "two heads are better than one" is true when it comes to using data. You'll notice improvements in every department, including higher sales numbers and better marketing campaigns.

3. Improved Customer Service and Experience

Data is more than a string of numbers. It's also a way to connect with people by seeing what they need. This makes data integration an essential tool for customer relations.

Poor customer service costs US companies $1.6 trillion every year. 96% of customers say customer service affects their brand loyalty.

Customer experience is another crucial factor. 73% of customers say it drives their purchasing decisions. 86% said they'd pay more for a better customer experience.

A configuration-based data integration system can lead to 6 times higher customer satisfaction rates. This is because it allows you to collect data about what they want and cater to them.

4. Saving Time and Improving Productivity

A configuration-based integration solution is more efficient than traditional code-based options. They automate the process of creating code so that business owners can focus on more important tasks.

The data supports the benefits this provides. It reduces lead qualification time by up to 175%. It also leads to 10-20 times greater productivity rates.

5. Better Marketing

72% of customers only respond to personalized marketing messages. 80% of frequent shoppers only purchase from brands that customize their experience.

Data is the heart of personalization. Creating a campaign is almost impossible without using digital footprints. Businesses collect them whenever users provide information about themselves online.

A data integration system allows you to manage all the information you collect about your customers. This makes it easier to create customized marketing messages for each of them.

6. Multi-System Integration

Integration means bringing together, and an effective data integration service combines several methods and types of software into one platform. This includes ETL, EAI, EDR, API, and more.


ETL or extraction transformation and load products use a batch process algorithm to move and transform large volumes of data. 

EAI or enterprise application integration products are also known as brokers or messaging software. They use amplified frequency patterns to move smaller amounts of data. 

EDR or enterprise data replication products use triggering or log-scraping mechanisms to provide information on how data changes.

These methods are all part of the data integration landscape. They're useful in different situations and should all be part of your strategy for managing and using data.


An API or application programming interface is a set of rules programmers use to develop software.

API integration is an important part of any data integration solution. It allows you to determine how to use every system in your organization. Your efficiency will increase if employees follow it.

A data integration solution should combine all of these methods to give you accurate, accessible data. One of the best options is the Integration Designer.

7. Improved Operational Scalability 

Creating code is an expensive and time-consuming way to implement a data integration solution. Among its many downfalls is its inability to scale easily. Changes in your system meant creating an entirely new set of code.

Configuration-based solutions improve operational scalability. They make it simpler and less time-consuming to grow or shrink and integrate new technology into existing systems.

A data integration company provides all of these benefits and more. They'll make scalable code that combines multiple systems to provides accurate, accessible data. This helps your business collaborate and reach customers.

Where to Find the Best Data Integration Solution

Businesses that refuse to collect and manage data will end up walking around with a blindfold on every day. They'll be clueless about what their customers want and how to provide it. 

Data integration solves this problem by combining all business data. Code-based solutions used to be the only option, but new configuration-based options are taking over.

Trusting a data integration service provides several benefits. It saves you time and money, improves your marketing and customer relations, and helps grow your business.

Put It Forward offers data solutions for all your business needs. Get a demo of our program today.

Elsa Petterson

Elsa Petterson
Partner success manager @ Put It Forward

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