Podcasts

CMO Series 12 - Finding the Perfect Customer
Finding the Perfect Customer - CMO Series Part 12 A deep dive into the current and future state of finding the perfect customer with the tools and data you have in place today....

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CMO Series 5 - Leveraging CMS's to Scale Personalization
Data Science For All - CMO Series Part 11 An exploration of strenghening the organizational decision making process through the expanded use of data science. Part 11 in the CMO...

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CMO Series 5 - Leveraging CMS's to Scale Personalization
Marketing and AI - CMO Series Part 10 An open conversation about the intersection of marketing and AI.  With a focus on what, how and where to apply it. Part 10 in the CMO Series....

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CMO Series 5 - Leveraging CMS's to Scale Personalization
Marketing Data Analytics - CMO Series Part 9 An open conversation about marketing analytics, contextual understanding and connecting the past into the present.  Part 9 in the CMO...

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CMO Series 8 - Marketing Data Segmentation and Clusters
Marketing Data Clusters and Segmentation - CMO Series Part 8 An open conversation about what data clusters are, their centrol role in personalization at scale and how audience...

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CMO Series 5 - Leveraging CMS's to Scale Personalization
Process Orchestration for Scale - CMO Series Part 7 An open conversation about leveraging process orchestration to scale in marketing as part of the operating strategy.  Part 7...

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CMO Series 5 - Leveraging CMS's to Scale Personalization
Account Based Marketing - ABM - How it Really Works - CMO Series Part 6 A direct conversation about ABM functions as part of a marketing strategy and operating model.  Part 6 in...

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CMO Series 5 - Leveraging CMS's to Scale Personalization
Solving the CMS Challenge for Personalization at Scale  - CMO Series Part 5 A challenge conversation on the role of CMS's in personalizing engagement at scale.  Part 5 in the CMO...

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CMO Series 3 - Customer Data Platform
Avoiding the Marketing Automation Trap - CMO Series Part 4 A deeper conversation in the series on marketing automation systems with a focus on the trap and how to stay customer...

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CMO Series 3 - Customer Data Platform
Solving the Customer Data Platform (CDP) - Why It's Important - CMO Series Part 3 A conversational blog on customer data platforms and synthetic CDP's for marketing.  Step through...

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What is Data Wrangling - CMO Series Part 2
What is Data Wrangling and Why It's Important - CMO Series Part 2 A conversational blog on data wrangling for marketing.  A walk through of why the need for being able to access...

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The Importance of First Party Data - CMO Series Part 1
Leveraging First Party Data - CMO Series Part 1 A conversational blog on marketing and first party data.  Examining how using first party data establishes context in customer engagement....

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CMO Series 5 - Leveraging CMS's to Scale Personalization
For the Marketer Making the Difference - The CMO Series - Introduction A 12 part challenge series set of conversations which explores the deconstruction and myths of modern marketing...

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