What is Data Wrangling and Why It's Important - CMO Series Part 2

A conversational blog on data wrangling for marketing.  A walk through of why the need for being able to access and organize the data is critical for every marketing organization.

In this conversation you will learn:

  • How to spend less time getting the data your organization needs
  • Why centralization is a key factor
  • What's needed to scale this organizational function

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