Solving the Customer Data Platform (CDP) - Why It's Important - CMO Series Part 3

A conversational blog on customer data platforms and synthetic CDP's for marketing.  Step through the challenges and approaches to mastering customer data in marketing.

In this conversation you will learn:

  • Understanding the core challenges of a CDP initiative
  • CDP approaches and options
  • How to maximize value and minimize risk

Patterns for Success

IDC Analyst Guidance

Report

Informed Choices

Buy or Build

Infosheet

Digital Transformation

Infosheet

Case Study

6 Questions To Ask A Potential Partner

Guidebook

The Truth With Native Integration

Can You Afford It?

Whitepaper

Best Practice Guidebook

Roadmap for Success

Report

Solutions Templates

Best Practice Templates

Blog

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