Account Based Marketing - ABM - How it Really Works - CMO Series Part 6
A direct conversation about ABM functions as part of a marketing strategy and operating model. Part...
For the Marketer Making the Difference - The CMO Series - Introduction
A 12 part challenge series set of conversations which explores the deconstruction and myths of modern...
Marketing and AI - CMO Series Part 10
An open conversation about the intersection of marketing and AI. With a focus on what, how and where to apply it. Part 10 in the CMO Series.
In...
Data Science For All - CMO Series Part 11
An exploration of strenghening the organizational decision making process through the expanded use of data science. Part 11 in the...
Finding the Perfect Customer - CMO Series Part 12
A deep dive into the current and future state of finding the perfect customer with the tools and data you have in place...
Marketing Data Analytics - CMO Series Part 9
An open conversation about marketing analytics, contextual understanding and connecting the past into the present. Part 9 in the...
Marketing Data Clusters and Segmentation - CMO Series Part 8
An open conversation about what data clusters are, their centrol role in personalization at scale and how audience...
Process Orchestration for Scale - CMO Series Part 7
An open conversation about leveraging process orchestration to scale in marketing as part of the operating strategy. Part...
Solving the CMS Challenge for Personalization at Scale - CMO Series Part 5
A challenge conversation on the role of CMS's in personalizing engagement at scale. Part 5 in the...
Solving the Customer Data Platform (CDP) - Why It's Important - CMO Series Part 3
A conversational blog on customer data platforms and synthetic CDP's for marketing. Step...
Leveraging First Party Data - CMO Series Part 1
A conversational blog on marketing and first party data. Examining how using first party data establishes context in customer...
Avoiding the Marketing Automation Trap - CMO Series Part 4
A deeper conversation in the series on marketing automation systems with a focus on the trap and how to stay customer...
What is Data Wrangling and Why It's Important - CMO Series Part 2
A conversational blog on data wrangling for marketing. A walk through of why the need for being able to access...