The most common use case people are trying to solve for when integrating Oracle Eloqua Adobe Analytics together is some form of algorithmic attribution.
The ROI applies to campaigns, paid media, earned and owned customer experiences.
There three immediate benefits
The integration administration and set up is done through a highly scalable cloud based platform solution that can be used by the business professional or the IT admin.
This how to article goes through the steps for deep personalization while creating an integrated view of campaign and web activity within Adobe Analytics.
Failed and stalled project turned around with Put It Forward Integration Designer which reduced overall costs, brought the project in to completion and exceeded the original mandate.