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Seamless Marketo Adobe Analytics Integration

Code-free Adobe Marketo integration that gives you the complete marketing analytics reporting view of web and campaign engagement.

  • Pre-built configuration-based connectors for Marketo and Adobe Marketing Analytics integration
  • Create the true customer 360 views across platforms
  • Enable segmentation, personalization and superior engagement without any IT

Marketo Adobe Analytics Integration For The Entire Team

Marketo Adobe Analytics integration operations use case

Operations and Users

This integration brings critical capabilities for the operational team leader and end users.

It's important to note that your users will stay working within Marketo or Adobe Marketing Analytics. 

So what does it do:

- Incorporates campaign data that is captured in Marketo filling out the 360 view
- Automates manual bi-directional updates and syncs between Marketo and Adobe Analytics
- Save time by automatically triggering events in each system such as: lead or contact interactions, website visits, email opens etc.
- Optimize campaign design, customer experience and digital process automation
- Improve reporting and forecasting for complete attribution analysis, opportunity impact and customer 360

Marketo Adobe Analytics integration architect solution

Architect

How does this integrate into your Salesforce and Workday environments?

First, it's essential to know that everything in Put It Forward is configuration-based and works with the standard and custom data structures in Adobe and Salesforce.

- Work with any standard objects, custom objects, eVars or metrics in either system
- Centralize process setup and configuration in the Process Orchestration tool
- Standardize data management across multiple customer and marketing teams using different Marketo instances
- Reduce technology change cost with managed no-code configuration integration
- Eliminate duplication of efforts with automated bi-directional or uni-directional updates
- Automate multi-step processes like client data management and customer experience

Marketo Adobe Analytics integration leadership and executive sponsor

Business Leadership

What you can expect from deploying an integrated Marketo and Analytics solution.

The teams will continue to use solutions specific to their needs, whether customer-facing or marketing.

Solution Results and Outcomes:

- Increase operational capacity by getting everyone synchronized and working from the same view of the customer
- Improve decision quality with centralized activity reporting - Adobe Analytics or Marketo or Put It Forward
- Reduce costs by having an integrated view of the customer and eliminate manual report building and reconciliation
- Better attribution analysis and customer 360 view
- Gain independence from blacked-out vendor integration connectors

Adobe Analytics Attribution Solution Use Case

The most common use case people are trying to solve when integrating Marketo and Adobe together is some form of algorithmic attribution.

The ROI applies to campaigns, paid media, and earned and owned customer experiences.

There are three immediate benefits

  1. 360 views into the campaigns, web activity, and media use
  2. Reduction in revenue loss
  3. Improved customer personalization and content utilization

Create Powerful No-code Solutions

A turn-key Marketo Adobe Analytics integration set of solutions that bring together events within marketing automation software and your web channels to deliver 360 digital analytics.

  • Improve efficiencies and minimize IT costs with 24/7 support
  • Integrate marketing, crm and custom tools in a single solution
  • Create trigger based events from a central location
  • Centrally manage exceptions, notifications and errors
  • Complete bi-directional real time to bulk integration speed
adobe marketo integration screenshot

Marketo Adobe Analytics
Integration - Administration View

The integration administration and set up is done through a highly scalable cloud based platform solution that can be used by the business professional or the IT admin.

  • Quickly set up the bi-directional Adobe Analytics Marketo integration

  • Centralize marketing attribution reporting across channels and establish global analytics
  • Choose which data needs to be integrated bi-directionally and define the business event triggers

  • Supports standard and custom objects as well any metric or dimension you might have or needed KPI

Key Features for Adobe Analytics Marketo Integration

Put It Forward’s data intelligence platform integrates all the data services needed to make inteligent based decisions and processes possible.

Seamless No Code Integration

Have all events and actions captured on your Marketo pages, forms and landing pages flow seamlessly into Adobe Marketing Analytics

Dynamic Prediction Modelling

Use the predictive modelling capabilities to identify next best customer, action, events or customer churn and much more

Certified Bi-Directional Connectors

Adobe approved Marketo connectors which scale securely and move data back and forth between Marketo and Adobe Analytics

Real Time Data Flow

Have data flow at your chosen rate and frequency - real time, by the minute/hour/day - or calendar event

Standard and Customer Object Support

Connect all standard and customer objects from Marketo into the Adobe Marketing Analytics metrics and dimensions of your choice

Business Rules and Triggers

Define custom business rules and event triggers to transform and move data back and forth in the way you want it

Historical Data Loading

Load any or all historical data from Marketo on demand into Analytics - including adding historical into new dimensions when needed

Connect Multiple Marketo and Analytics Instances Together

Create true customer and account 360 views across departments by integrating multiple email automation systems into Analytics

Put It Forward Adobe Analytics Marketo Integration Resources

Adobe Integration - How To

This how-to article goes through the steps for deep personalization while creating an integrated view of the campaign and web activity within Adobe Analytics.

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Case Studies

These case studies cover a number of Marketo and Adobe Analytics integration solutions that have helped organizations transform how they approach the solution, establish ROI and deliver clear value propositions to the organization.

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Adobe Analytics Marketo Infosheet

This info sheet contains solution information for the business and operations user, such as solution scenarios, features, deployment methods, and technical information needed to help make an information decision or share it with your colleagues.

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Ready to Take the Next Step With Adobe Marketing Analytics and Marketo Integration?

Key Features
Get a Demo

Solve All Solutions Requirements Marketo Adobe Integration

Developed for the Adobe platform to provide the marketer and developer digital analytics automation software tools

Centralize Attribution Reporting

Connect multiple Marketo events and objects directly into Adobe Analytics. Create deep relationships between events for advanced marketing attribution.

Certified No Code Integration Connector

Efficiency gain for both business and IT - Citizen Integrator. No code platform that leverages the api to deliver Marketo Adobe Analytics integration without heavy lifting.

Tools To Create Custom Answers

Add simple to complex business rules or transformation logic to manage, normalize and enrich your data, creating the right metrics and dimensions within Adobe Analytics.

Link Account-Based Marketing Events

Improve segmentation and personalization by linking activity that is campaign driven directly to website activity. Feed these segments back into Marketo to create personalized experiences.

Centralize Attribution Reporting

Connect multiple Marketo events and objects directly into Adobe Analytics. Create deep relationships between events for advanced marketing attribution.

Certified No Code Integration Connector

Efficiency gain for both business and IT - Citizen Integrator. No code platform that leverages the API to deliver Marketo Adobe Analytics integration without heavy lifting.

Tools To Create Custom Answers

Add simple to complex business rules or transformation logic to manage, normalize and enrich your data, creating the right metrics and dimensions within Adobe Analytics.
 

Link Account-Based Marketing Events

Improve segmentation and personalization by linking activity that is campaign driven directly to website activity. Feed these segments back into Marketo to create personalized experiences.
What is bi-directional Marketo Adobe Analytics integration?

Bi-directional Marketo Adobe Analytics integration creates a true 360 view of all customer interactions. It helps to detect and analyze trends and measure the effectiveness of campaigns, providing insights and analysis to gain optimal results.

With the Adobe Marketo integration businesses can Improve segmentation and personalization by linking activity that is campaign driven directly to website activity.

How to integrate Marketo and Adobe?

Adobe Analytics Marketo integration helps with effective analytics integration through Adobe Analytics. This lets a marketer develop a deeper understanding of their customers and deliver comprehensive messaging.

if you want to do a data load, synchronize across systems, export, add data quality checks or activity govern your data there are three easy steps to start with:

1. Point the pre-built connectors from Put it Forward or use your own connector to automatically integrate the source and destination.
2. Click on the data services or add any business rules, or transformations to the integration.
3. Get the data flowing between the source and destination by selecting the integration interval and activating it.

Do I need Adobe Marketo integration?

Here are common scenarios you would need Marketo and Adobe for:

  • Cross-channel marketing using Adobe Analytics with multiple marketing automation systems including Marketo
  • Deeper customer experience management across their entire life cycle
  • Increase content velocity and utilization by linking what works with the right audience 
  • Increase conversion rates with testing
  • Cross channel attribution
  • Get a complete 360-degree view of the customer and how they interact with a brand
  • Find more and better customers.
What is the business value of Marketo and Adobe integration?

Marketo and Adobe integration helps to streamline workflow between marketing teams and production teams. It aligns strategy to execution by linking the objects between the systems. As a result, marketing strategies are linked to communication outcomes.

Also, it helps to improve operations, increase data quality and minimize IT costs while enabling their goal of having a deeper more meaningful customer experience.