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The Intelligent Marketing Operations Playbook

Boost ROAS by 85% and Slash CAC with Intelligent Marketing Automation

Discover how enterprises unify data, automate workflows, and scale personalized customer journeys using battle-tested frameworks.

The Playbook for Intelligent Marketing Operations

Are Data Silos and Manual Processes Killing Your Marketing ROI?

  • 90% of marketers say customer insights need significant improvement.

  • 47% of teams drown in engagement data without actionable insights.

  • Siloed systems cause 30% revenue leakage.

Operating in data silos makes everything cost more. With a unified approach to data, marketing leaders can quickly identify trends, adapt campaigns, and maximize ROI. Eliminating silos empowers teams to improve performance and strategically drive revenue growth.

Marketing Operations Leader, Enterprise SaaS

Inside the Playbook: Your Blueprint for Marketing Excellence

  • 3 frameworks to automate demand generation, lead scoring, and personalized campaigns.
  • How to unify data across 50+ systems (CRM, ad platforms) with no-code tools.
  • ROI models to quantify CLV and ROMI.

See Your Potential Revenue Impact in 60 Seconds

Value UnlockPut It ForwardCompetitorsROI Metric

Time to ROI

Rapid ROI ✔️

Slow Custom Implementation ❌

50% faster time to value, enabling quicker realization of benefits and reduced opportunity costs.

Process Efficiency Gains

End-to-end Automation ✔️

Manual Intervention ❌

85% improvement in operational efficiency, reducing cycle times and increasing throughput.

Cost Reduction

Streamlined Savings ✔️

Higher Operational Costs ❌

$1M+ annual savings for enterprise clients by eliminating redundant systems and reducing labor costs.

Scalability and Flexibility

Streamlined Savings ✔️

Limited Scaling Options ❌

24x scalability advantage, enabling seamless expansion without added infrastructure or personnel costs.

Predictive Insights

Embedded AI ✔️

Basic Reporting ❌

30% faster decision-making cycles, improving agility in responding to market changes.

Customer Experience Impact

Real-Time Optimization✔️

Limited Insights ❌

20% improvement in Net Promoter Score (NPS) due to enhanced customer interactions and personalized experiences.

Implementation Complexity

Pre-built Connectors ✔️

IT Dependent Integration ❌

Zero downtime during implementation, ensuring business continuity while transitioning to automation.

Data Governance and Compliance

Integrated Compliance ✔️

Manual Processes ❌

Reduced compliance risk by automating data governance across all workflows, saving millions in potential penalties.

What Others Say About Put It Forward

David Hrynk

Director of Program Management

“Having our global teams all working from the same page is critical to our success. Put It Forward exceeded way beyond where others died.”

Uma Asthana

Director of Operations and Technology

“What you just did for our teams' productivity and how we work was magic - you guys are rock stars, I’m truly blown away”

Udo Waibel

CTO

Put It Forward takes us where no others could - we struggled for years with an enterprise data story - this solved it across the board”

Sarika Saoji

Marketing Platform Technologist

“For me when our internal teams tried to replicate the Put It Forward technology that was when the pin dropped … these are really smart people”

FAQs About Intelligent Marketing Operations and Automation

How does intelligent marketing automation integrate with our existing CRM and ad platforms?

Put It Forward offers seamless integrations with major CRMs (like Salesforce and HubSpot), ad platforms, and over 450 other systems. This ensures data flows automatically between tools, eliminating manual uploads and data silos.

Will automation limit our team’s creativity or campaign flexibility?

No. Automation takes care of repetitive and data-heavy tasks, freeing your team to focus on strategy, creative development, and campaign optimization. You gain more time for innovation, not less.

How quickly can we expect to see ROI from marketing automation?

Most organizations see measurable improvements-such as higher lead quality, reduced CAC, and increased ROAS-within 30 to 60 days. Many Put It Forward clients achieve a full ROI in as little as 45 days.

Is automation difficult to implement for marketing teams?

Implementation is straightforward with guided onboarding, pre-built templates, and dedicated support. Most teams can automate key workflows without needing technical expertise or a dedicated IT resource.

How does automation help improve lead quality and campaign performance?

Automation unifies and analyzes data from all channels, enabling precise audience targeting, real-time personalization, and faster optimization. This leads to higher-quality leads and better-performing campaigns.

What about data security and compliance?

Put It Forward’s platform is SOC 2 and GDPR compliant, with robust security protocols to protect your marketing data and ensure regulatory compliance.

Can marketing automation scale as our campaigns and data needs grow?

Yes. The platform is designed for scalability, supporting rapid growth and increasing complexity without additional manual overhead, so your marketing operations can expand seamlessly.