In sales, it's all about customer relationship management and how you make that more effective and close the deal faster. But what are the data challenges to that goal? And how can we help with that process?
Are your sellers able to effectively understand how your customer is engaging with marketing activities and have that information available in their own CRM application?
Can your sellers track an order through the process so that they can recognize customer retention and expansion opportunities in real-time?
How is your customer service and deliverability - are you able to share data across your sales to service organization to ensure top-level customer service?
"5-20% probability of selling to a new prospect and 60-70% probability of selling to an existing customer."
Improve customer relationship management and close deals faster by connecting data, systems and people across your enterprise.
Customize sales conversations by sharing customer activity
Understand better the cost factors in closing a lead
Generate higher qualified leads with scoring that is real-time and relevant
Connect front-end to back-end and increase expansion opportunities
Bridge the unknown visitor to the known contact
Enhance forecasting models with deeper views into lead to close universe
Align sales and marketing by sharing relevant customer data across systems
Meet governance requirements with better control of customer data
Enrich contact information in CRM applications by connecting unknown visitors with known contacts. Populate customer data real-time in seller sytems for better customer relationship management.
Determine more effective sales behavior and close rates based on shared marketing activities. Shorten the lead to order process by cycling contacts back into leads when not ready to close.
Keep support cases synchronized between sales and service organizations for improved customer service and to communicate to sales at-risk customers and to identify customer expansion opportunities.
Patterns for Success
IDC Analyst Guidance
Buy or Build
6 Questions To Ask A Potential Partner
The Truth With Native Integration
Can You Afford It?
Best Practice Guidebook
Roadmap for Success
Best Practice Templates
Talk to an expert about your situation. Best practices guidance without the fluff or spam.