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Understand How People Feel and Might Behave With Sentiment Analysis

With embedded integration and deep mining, reveal hidden sentiment, connect insights, and deliver sentiment analysis results into dashboards or apps.

Get insights from feedback channels to understand market interest

Focus on Tonal Sentiment

Create custom sentiment analysis reflecting emotional tone, which is part of the improvement process.

Trustworthy Analysis

See the sentiment score of each model to understand the strength of the underlying machine-learning software.

Sentiment Analysis

Search for positive or negative sentiment through social listening, text mining, opinion mining, or media monitoring.


Integrate systems and unlock more insights using predictive AI

Leverage built-in models or develop models from scratch to turbo-charge propensity modeling efforts.  

  • AI Sentiment Analysis Use Case

    Visualise Sentiment

    Sentiment analysis is critical to understanding the overall health of your brand, product, and solution loyalty and identifying customers' pain points.

    Monitor customer satisfaction and experience in a single pane by understanding their tonal response.

    Keep on top of the critical metrics through dashboards and reports.

  • Real time customer tracking and tracing use case

    Real Time Relationship Tracing

    Customer events continuously inform sentiment analysis algorithms, updating you on overall health.

    Mining centralized views of customer information helps surface signals otherwise disconnected across the platform.

    Link with Put It Forward's process automation to trigger platform events automatically.


Key features of predictive data analytics

predictive analytics tools

Dynamic Propensity Modeling

Use different inputs into propensity modeling to understand possible outcomes before committing. Get real-time signals with predictive marketing software.
predictive customer analytics

No Code Configuration

A no-code environment that allows you to work efficiently and scale through configuration with AI predictive modeling.
predictive analytics connectors

Certified Connectors

Hundreds of supported industry-leading pre-built connectors for intent-based marketing solutions.
predictive ai

Embedded 360 Analytics

Insight and dashboards are embedded directly into the software where people work. Understand true customer intent with a predictive customer insights platform.
predictive intent

Integrated Intent Prediction Analysis

Choose which inputs go into your decision-making process. Drive business outcomes with the predictive customer insights platform.
predictive ai transformations

Easy Transformations

Use expressions to transform from any source so it becomes compatible with and acceptable to the destination system.
predictive ai governance

In-flight Governance

Check fields, manage exceptions, and perform error repair on the fly or answer audit calls.
Predictive ai connectivity

Secure On-Premise Connection

Secure and seamless connectivity between the intent-based marketing software and on-premise enterprise applications and systems.

Foresight - 360 Intelligence

AI data analytics and predictive insights are embedded into the places where your team does the most valuable work - in real-time with the customer.

Seven Steps to Closed Loop AI

Seven core steps that need to be in place to ensure predictive success. Find them here with the necessary details to validate that conditions for success are present.

Scaling by AI Automation

Repeatable patterns for success to scale by automation and AI-driven processes. Learn how we’ve managed to leverage these two concepts for scale.


FAQ about Sentiment Analysis

What is sentiment analysis?

Sentiment analysis is the process of automatic detection of emotions and understanding how people feel about a specific product, service, or offer. With deep data mining, organizations can reveal hidden sentiments to act on.

Sentiment analysis tools help organizations connect insights into action and tailor the offer to the target audience's expectations.

How to use a customer sentiment platform?

A customer sentiment platform tracks and analyzes how potential customers feel about a specific brand, product, service, offer, or organization. 

Using the sentiment analysis solution, you can connect insights into action to search for positive or negative sentiment through text mining, social media listening, media monitoring, and opinion mining.

The sentiment analysis platform by Put It Forward allows organizations to monitor the satisfaction and experiences of the customers, understand their responses, and conduct market research.

How to understand customer feelings with the sentiment analysis software?

Sentiment analysis software collects, analyzes, and leverages data to help organizations understand how customers feel about a particular offer, service, product, or page. 

Sentiment analytics software scans social media platforms, forums, and other websites to find content expressing people’s thoughts and analyze the sentiment behind the reviews, comments, opinions, or feedback.

Thanks to sentiment analytics software organizations can obtain data reflecting the emotional tone of customers and determine areas for improvement.