Developed for the enterprise that is needing to resolve cross experience system identifiers to help create a highly personalized experience
Increase digital effectiveness by seeing a linked view of the customer or user across all platforms. Customer identity resolution allows you to safely connect users engagement across multiple services, devices and platforms. Enabling you to deliver a consistent experience.
Audiences come in many shapes and forms depending on how they're being engaged. Today people expect to be engaged in a highly personalized way with content, experiences and communications tailored to the moment. Cross platform identity resolution enables you to connect the identifiers and treat them as a single entity.
The customer leaves pieces of digital information across every system and point of engagement. Pulling this together to engage the customer in a meaningful way is critical to understanding intent, motivation and insights. The single customer 360 view often is within the CRM or analytics system but the linking identifiers are managed externally.
Link the relationships between users in different systems together so they are one
Create deeper understanding of your users and customers to deliver better experiences
Enable multiple applications and solutions to leverage the same identifies across systems
Improve process integrity by increasing the quality of information triggering execution steps across systems
Treat your customers as a single person across all devices and processes
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