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A Study of IT and Business Executives - Discovering Their Insights and the Power of Automation.

With the changing way people are working coupled with new tools and technology, organizations need to embed automation efficiently to enhance productivity.

Organizations are also dealing with a landscape where business decisions are increasingly reliant on error-free decision-making through accurate and trusted insights. In this landscape, intelligent automation is emerging as a pressing need for companies.

According to a recent study by Salesforce,

82% of businesses increased customer satisfaction by using AI and evaluating customer behavior.

62% of customers responded positively to the use of AI and automation to improve customer experience. Similarly, automation technologies are contributing to problem resolution through the integration of AI.

We surveyed IT and business executives

to understand the requirements for automation and give an insight into the key ways automation can bridge requirements in institutions. The executives were also asked about their primary concerns regarding technology and the components of potential solutions.

Here's what they had to say:

Are you exploring automation for your organization?

78% of respondents are searching for ways to automate multiple workflows within the organization.

85% of respondents are looking for automation technology as a way to facilitate complex workflows.

32% of respondents are exploring automation tools to reduce IT costs.

The majority of responders are actively exploring avenues to improve organizational workflows with integration and automation platforms. Also, they´ve heard about automation technology and the impact it has on workflow efficiency. However, most respondents need more information about the cost and benefits of automation technology

Role of Automation

Managers across organizations consistently identify information gaps in business processes and operational workflows and enrich the list of requirements for improved business decision-making. In this context, automation emerges to be a unified answer amongst the respondents. Automation avenues like data integration, workflow configuration, data management, and predictive insights are critical for business growth.

Data Breakdown

The results from the survey pointed towards a promising landscape for automation technology adoption. Here are some insights into the responses.

What areas are the primary focus for automation?

33% of respondents mentioned the potential to analyze and remove data silos while improving data governance.

28% of respondents mentioned a scalable data infrastructure that connects systems, tools, processes and people.

20% of respondents mentioned a reduction in employee costs.

12% of respondents mentioned the value of predictive insights for effective business decisions.

Out of the managers questioned about their focus on process automation, the primary concern emerged to be data silos. The respondents were exploring the potential of advanced data analysis in silos and removing gaps in data infrastructure. Additionally, factors like employee cost reduction were also significant.

Data infrastructure also emerged as a key focus for respondents

Managers expressed the need to get automated business insights to make effective strategic decisions.

Performance and processes improvements were also a critical need shared by responders.

Understanding Requirements for
Automation Technology

68% of business stakeholders need a clearer understanding of the business outcomes of using the automation technology in their organization.

85% of business stakeholders have an understanding of the underlying technologies.

47% of business stakeholders believe automation will impact employee productivity positively.

87% of managers are already or experimenting with easy-to-use low-code no-code automation tools for their employees.

There is another positive sign because 79% of businesses needed help managing customer expectations about digital transformation.

Regarding automated integration, business leaders have a different level of understanding of the technology.

However, there was a consensus inclination to learn further aspects of the technology that will help increase productivity and scale growth.

This aligns with McKinsey’s survey on Automation which showed 70% of respondents were considering automation.  

Findings from our survey showcased a major requirement for no code automation in organizations. Companies are looking to embed automated integration in their processes to facilitate workflows, data sync, and data sharing across employees and departments.

Key Takeaways


92% of executives are exploring automation solutions to get credible insights for effective decision making.

68% of executives need more clarity over the cost-benefit analysis of adding automation technology into their existing workflows.

87% of executives seek no-code technology over complicated automation solutions to reduce implementation efforts.

The majority of executives surveyed expressed interest in cost-effective automation tools that could facilitate business workflows and give the ability to respond faster to market changes. Automation is a critical requirement for most businesses that are looking for business growth and better performance in the digital era.

However, there is a requirement to push toward advanced automation solutions that address stakeholder concerns. Solutions need to include no-code technology along with employee training.


Despite the expansion of automation technology into the mainstream, most executives are still working on figuring out the optimal pathway to integrate these technologies into their infrastructure. The level of automated integration in organizations is expected to amplify at an aggressive rate as leaders continue to understand feasible ways to deploy advanced intelligent automation solutions.

Based on the current study, there is a strong requirement for no-code automation tools that cater to an organizations needs. Particularly in areas like routine process automation, data sync, data analysis, and predictive insights, there is a need for cost-effective solutions.

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