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How BlueCross BlueShield Improved Speed to Market With Integrated Planning & Development Process 

"In our environment getting it right at design time is incredibly important as it impacts peoples lives. Creating seamless links between our systems with Put It Forward saves us time and lives when delivering care.”

Business and IT Architect Lead 

BlueCross Blue Shield Put It Forward

Since its beginnings, Blue Cross Blue Shield (BCBS) has shaped the healthcare industry through innovation and leadership. Today, BCBS continues to transform healthcare with the same spirit of innovation that has improved the lives of generations of Americans.

Results by the numbers

Real-time product design modeling

Integrated product concepts and planning into project delivery enabling end to end modeling.

No coding information flow

Reduced costs and faster delivery with no code configuration based delivery.

Centralized view of product and project planning

True centralized 360 view of project and planning costs for visibility and control.

Integrations and Systems


  • Cross Department Coordination
  • Disconnected best of breed systems
  • Duplicated Effort Across Teams
  • Complex multi-organization relationship
  • Real time event synchronization

Member experience defines the essence of the Blue Cross of Idaho. Working with providers, hospitals, and partners across the state means delivering offerings across many platforms.

These offerings often bridge multiple teams and systems.

They needed to create products that bridge many organizations and systems and have an integrated view into the execution of the projects that come after design and planning.


  • Implement centralized view
  • Connected disparate systems through no-code integration
  • Automated business rules and conditions
  • Process orchestration (when and where events triggers)

Put It Forward allowed us to create that single view of
product planning by connecting and disconnecting technologies as needed but the real core solution are the business rules and conditions which orchestrate
when and where things happen.

Importantly, we were able to leverage our current technology investments into this new world of rapid product development and bring in new cutting-edge
capabilities to work alongside them.

The Put It Forward components leveraged at BlueCross BlueShield are;

  • Integration Designer - transformation logic
  • Process Manager - process management
  • Data Services - Identity Resolution
  • Data Stage - data quality and performance


  • Increased efficiency and execution
  • Real-Time insights and event management
  • True 360 view of product planning and project delivery

BlueCross BlueShield was able to leverage the end-to-end Intelligent Automation Platform of Put It Forward to achieve real-time product design modeling, faster delivery and reduced costs from a no-code low-code platform and a centralized view of product, project planning and control.

Our customers get more than what they pay for

Put It Forward not only offers the intelligent enterprise automation platform but also the resources, support and guidance today’s businesses require to succeed with automation.

Risk Mitigation

Unmatched support & service to ensure any issue you encounter is immediately addressed & problems are resolved ASAP.

Risk Mitigation

Industry best practices & operational guidance for your team to benefit from our learned experience working with 100s of leading businesses.