Skip to main content

Adobe Analytics and Salesforce Integration

No-Code/Low-Code configuration connectors for Adobe Analytics and Salesforce that build custom integrations in minutes.

  • Pre-built configuration-based Adobe Analytics Salesforce integration
  • Create multi-step Adobe Analytics and Salesforce automation to eliminate manual work and boost efficiency
  • Sync leads, accounts, contacts, campaigns and other activities to improve customer experience

Salesforce Adobe Analytics Integration For The Entire Team

  • Salesforce Adobe Analytics integration operations use case

    Operations and Users

    This integration brings many critical capabilities for the operational team leader and end users.

    It's important to note that your users will stay working within Salesforce or Adobe Analytics. 

    So what does it do:

    - Incorporates valuable customer interaction data that is captured in Salesforce CRM or Marketing Cloud filling out the 360 view
    - Automates manual bi-directional updates and syncs between Salesforce and Adobe Analytics
    - Save time by automatically triggering events in each system such as: lead or contact interactions, website visits, email opens etc.
    - Optimize campaign design, customer experience and digital process automation
    - Improve reporting and forecasting for complete attribution analysis, opportunity impact and customer 360

  • Salesforce Adobe Analytics integration architect solution

    Architect

    How does this integrate into your Salesforce and Workday environments?

    First, it's essential to know that everything in Put It Forward is configuration-based and works with the standard and custom data structures in Adobe and Salesforce.

    - Work with any standard objects, custom objects, eVars or metrics in either system
    - Centralize process setup and configuration in the Process Orchestration tool
    - Standardize data management across multiple customer and marketing teams using different Salesforce instances
    - Reduce technology change cost with managed no-code configuration integration
    - Eliminate duplication of efforts with automated bi-directional or uni-directional updates
    - Automate multi-step processes like client data management and customer experience

  • Adobe Analytics Salesforce integration leadership and executive sponsor

    Business Leadership

    What you can expect from deploying an integrated CRM, MAP and Analytics solution.

    The teams will continue to use solutions specific to their needs, whether customer-facing or marketing.

    Solution Results and Outcomes:

    - Increase operational capacity by getting everyone synchronized and working from the same view of the customer
    - Improve decision quality with centralized activity reporting - Adobe Analytics or Salesforce or Put It Forward
    - Reduce costs by having an integrated view of the customer and eliminate manual report building and reconciliation
    - Better attribution analysis and customer 360 view
    - Gain independence from blacked-out vendor integration connectors


Key Features for Adobe Analytics and Salesforce Integration

Put It Forward’s data intelligence platform integrates all the data services needed to make inteligent based decisions and processes possible.

Seamless No Code Integration

Have all events and actions captured in Salesforce flow seamlessly into Adobe Analytics

Dynamic Prediction Modelling

Use the predictive modelling capabilities to identify next best customer, action, events or customer churn and much more

Certified Bi-Directional Connectors

Adobe approved Salesforce connectors which scale securely and move data back and forth between Salesforce and Adobe Analytics

Real Time Integration

Have data flow at your chosen rate and frequency - real time, by the minute/hour/day - or calendar event

Standard and Customer Object Support

Connect all standard and customer objects from Salesforce into the Adobe Analytics metrics and dimensions of your choice

Business Rules and Triggers

Define custom business rules and event triggers to transform and move data back and forth in the way you want it

Historical Data Loading

Load any or all historical data from Salesforce on demand into Analytics - including adding historical into new dimensions when needed

Connect Multiple Salesforce and Adobe Analytics Instances Together

Create true customer and account 360 views across departments by integrating multiple email automation systems into Analytics

Simplified Adobe Analytics Salesforce Integration Designer

Use a visual, drag-and-drop interface to build Adobe analytics integration with Salesforce quickly.

  • Complete bi-directional integration that allows data flow in both directions

  • Real-time to bulk integration that meets your workflow needs

  • Improve efficiencies and minimize IT costs with 24/7 support
  • Centrally manage exceptions, notifications, and errors

  • Integrated data security and governance

Adobe Analytics Salesforce Integration
adobe analytics and salesforce integration

Simplify Complex Processes With Centralized Orchestration

Take manual work out of the process and focus on high-impact tasks. 

  • Clone accounts, campaigns, contacts and entire workflows

  • Trigger events, notifications, and actions within Salesforce and Adobe Analytics 

  • Efficiently orchestrate multi-step automation that streamlines operations

  • Scale process automation with AI-powered decision making

Put It Forward Adobe Salesforce Integration Resources

How Deep Personalization With Adobe Analytics Works

This how-to article shows how deep personalization with Adobe Analytics works, fundamental integration steps, bottlenecks on the way, and the benefits of this solution.

Case Studies

See how marketing and sales teams use the Put It Forward platform to integrate and automate processes between Adobe Analytics and Salesforce. There are multiple case studies available to reference.

How to integrate Adobe Analytics demo

The Adobe Analytics integration demo video is a comprehensive resource offering various use cases, value propositions, solution details, technical information, and screenshots. It's the perfect tool to help you optimize your workflow and streamline your processes.

FAQs about Adobe Salesforce Integration

What is Adobe Analytics Salesforce integration?

Adobe Salesforce integration combines the capabilities of Adobe Analytics, a powerful tool for tracking and analyzing user behavior on websites and apps, with Salesforce, a leading customer relationship management (CRM) platform. This integration enables businesses to gain deeper insights into their customer journeys, optimize marketing efforts, and enhance customer experiences by leveraging data from both platforms.

What are the benefits of integrating Adobe Analytics with Salesforce?

Integrating Adobe Analytics with Salesforce offers several benefits:

  • Unified Customer View: Consolidate data from web analytics and CRM to get a 360-degree view of the customer and engagement over time.
  • Enhanced Marketing Campaigns: Use detailed behavioral data to create more personalized and effective marketing campaigns.
  • Improved Sales Insights: Access comprehensive data to better understand sales performance and customer interactions.
  • Streamlined Reporting and Analytics: Generate comprehensive performance reports such for attribution reporting, ABM and customer lifecycle management..
  • Automated Workflows: Streamline workflows by automating data transfer between Adobe Analytics and Salesforce.
How can I integrate Adobe Analytics with Salesforce?

You can integrate Adobe Analytics with Salesforce by three easy steps to start with:

  1. Point the pre-built connectors from Put it Forward or configure the connector to integrate the source and destination automatically.
  2. Click on the data services or add any business rules or transformations to the integration.
  3. Get the data flowing between the source and destination by selecting the integration interval and activate it.
What data can be shared between Adobe Analytics and Salesforce?

You can share a wide range of data between Adobe Analytics and Salesforce, including:

  • Customer behavior data: Page views, clicks, time spent on site, etc.
  • E-commerce data: Purchase history, cart abandonment, product views, etc.
  • Campaign performance data: Click-through rates, conversion rates, etc.
  • Customer demographic data: Age, gender, location, etc.
  • CRM data: Lead scores, opportunity stages, sales data, etc.
What are some best practices for maintaining the Adobe Analytics Salesforce integration?

Best practices include:

  • Regular Monitoring: Regularly monitor the integration to ensure data is syncing correctly and timely.
  • Data Quality Checks: Implement data quality checks to ensure the accuracy and completeness of the data.
  • Documentation: Maintain comprehensive documentation of the integration setup and configuration.
  • Performance Optimization: Optimize the integration process to minimize any impact on system performance.
  • Continuous Improvement: Continuously review and refine the integration to adapt to evolving business needs and technologies.