The Fundamental Guide to Modern Customer Data Platform 6 minute read The customer data platform market is worth over $2.4 billion. It's a popular form of business software across almost every industry. It lets you learn about your customers and provide them with personalized experiences. Getting...

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customer service
How is AI Empowering Sentiment Analysis? 6 minute read Sentiment analysis is a new area of technology that's being looked at as the next natural step in digital communication. To understand what sentiment analysis is, think about the last time you were texting someone. At any point, did you...

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How To Deliver Sitecore Integration To Improve Scale 5 Minute Read -  Legacy Sitecore api integration tools are being replaced with modern no-code solutions such as Put It Forward through it's partnership.  In the following we'll walk through the steps needed to integrate Sitecore through the Put...

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How Householding Customer Data Unlocks Personalization At Scale 5 Minute Read Problem: Generalized messaging across customer groups where no obvious linkages exist is because segmentation is detached from the notion of householding within the audience. The problem with this is that it becomes...

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CMO Series 12 - Finding the Perfect Customer
Finding the Perfect Customer - CMO Series Part 12 A deep dive into the current and future state of finding the perfect customer with the tools and data you have in place today. Part 12 in the CMO Series. In this conversation you will learn: Why every engagement shapes the customer profile What...

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Put It Forward’s Top Strategic Data Technology and Market Trends for 2021 3 Minute Read Put It Forward’s Top Strategic Data Technology and Market Trends for 2021 Cross cloud business platforms, democratized AI, hyper-personalization and orchestration based operational models are some of the...

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CMO Series 5 - Leveraging CMS's to Scale Personalization
Data Science For All - CMO Series Part 11 An exploration of strenghening the organizational decision making process through the expanded use of data science. Part 11 in the CMO Series. In this conversation you will learn: How concentrated data science vs distributed make a difference in experiences What...

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CMO Series 5 - Leveraging CMS's to Scale Personalization
Marketing and AI - CMO Series Part 10 An open conversation about the intersection of marketing and AI.  With a focus on what, how and where to apply it. Part 10 in the CMO Series. In this conversation you will learn: What marketing and AI together are today How to understand the value of it...

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CMO Series 5 - Leveraging CMS's to Scale Personalization
Marketing Data Analytics - CMO Series Part 9 An open conversation about marketing analytics, contextual understanding and connecting the past into the present.  Part 9 in the CMO Series. In this conversation you will learn: Analytics can benefit everyone, not just specialists Contextual marketing...

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CMO Series 8 - Marketing Data Segmentation and Clusters
Marketing Data Clusters and Segmentation - CMO Series Part 8 An open conversation about what data clusters are, their centrol role in personalization at scale and how audience segmentation is related.  Part 8 in the CMO Series. In this conversation you will learn: What marketing data clusters are How continuous...

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CMO Series 5 - Leveraging CMS's to Scale Personalization
Process Orchestration for Scale - CMO Series Part 7 An open conversation about leveraging process orchestration to scale in marketing as part of the operating strategy.  Part 7 in the CMO Series. In this conversation you will learn: Strengthening a brittle model How process orchestration helps you...

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CMO Series 5 - Leveraging CMS's to Scale Personalization
Account Based Marketing - ABM - How it Really Works - CMO Series Part 6 A direct conversation about ABM functions as part of a marketing strategy and operating model.  Part 6 in the CMO Series. In this conversation you will learn: At it's heart - ABM is about sentiment ABM vs CBM - contact based...

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CMO Series 5 - Leveraging CMS's to Scale Personalization
Solving the CMS Challenge for Personalization at Scale  - CMO Series Part 5 A challenge conversation on the role of CMS's in personalizing engagement at scale.  Part 5 in the CMO Series. In this conversation you will learn: Positioning CMS for success in your engagement plan What the hard and soft...

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CMO Series 3 - Customer Data Platform
Avoiding the Marketing Automation Trap - CMO Series Part 4 A deeper conversation in the series on marketing automation systems with a focus on the trap and how to stay customer focused. In this conversation you will learn: The trap of metrics based marketing automation Bringing the audience into...

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CMO Series 3 - Customer Data Platform
Solving the Customer Data Platform (CDP) - Why It's Important - CMO Series Part 3 A conversational blog on customer data platforms and synthetic CDP's for marketing.  Step through the challenges and approaches to mastering customer data in marketing. In this conversation you will learn: Understanding...

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What is Data Wrangling and Why It's Important - CMO Series Part 2 A conversational blog on data wrangling for marketing.  A walk through of why the need for being able to access and organize the data is critical for every marketing organization. In this conversation you will learn: How to spend...

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Leveraging First Party Data - CMO Series Part 1 A conversational blog on marketing and first party data.  Examining how using first party data establishes context in customer engagement. In this conversation you will learn: Where and how first party sits in your organization Why it's important...

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CMO Series 5 - Leveraging CMS's to Scale Personalization
For the Marketer Making the Difference - The CMO Series - Introduction A 12 part challenge series set of conversations which explores the deconstruction and myths of modern marketing to reconstruct it in a sensible form for the next wave. In these conversations you will learn: How to understand the...

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Seeing Through the Click - Content Awareness Written by: Sebastian Ospina on May, 2020 Seeing Through the Click - What’s Happening Inside the Content Often, our customers and prospects ask for some insights into how their audiences are engaging at a lower level than just simply counting a click...

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Experience Continuity - Hyper Personalization Through Linked Experiences May 13, 2020 Experience Continuity - Hyper Personalization Through Linked Experiences When Walt Disney first created his theme parks the vision was for a continuous experience at every point of engagement.  Meaning that...

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Identity Resolution - Customer Experience Core Infrastructure April 13, 2020 Leveraging What You Have Most companies already have everything that’s needed for identity resolution. It’s not about centralizing more data in yet another application - it’s about creating the relationships when it...

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Drinking Your Own Champagne - Scaling by Automation and Smart AI Insights Written by: Mark Cowan on January 26th, 2020 How to Punch Above Your Weight and Still Be Cool It’s been said that success leaves clues.  Often I go out to talk with other leaders in multiple industries to explore what...

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Centralized AI - The Mind in the Middle Written by: Mark Cowan - CEO, Put It Forward May 30, 2019 Do little bits of smart make a lot of smart?  Leveraging AI in a practical sense. Everyday we hear about technology solutions that are incorporating this AI feature or that Machine Learning (ML) capability...

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7 Steps to AI Closed Loop Marketing - Infographic Sometimes the best blog entry is an infographic, more pictures - less words is a good thing right?  We've broken down all the complexity to put it into 7 easy buckets of effort describing how closed loop AI and machine learning can automate...

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6 Ways Marketers Can Use Machine Learning 3 Minute Read April, 2019 6 Ways Marketers Can Use Machine Learning in 2019 We already know that artificial intelligence and machine learning technology will shift the paradigm of what work looks like in the future. Some are frightened by it, and others are...

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But Will it Work?   The Pressure for Marketers to Drive Pipeline Conversion Written by: Mark Cowan - CDO, Put It Forward February 26, 2019 But Will it Work? The Pressure for Marketers to Drive Pipeline Conversion It has become increasingly commonplace for marketers to rely on analytics to guide...

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IT Guide: How to THRIVE in 2019 Written by:  Mark Cowan, CDO, Put It Forward 23 January 2019. We work with IT teams every day and have seen that 2019 is a whole new landscape and for IT teams not just to survive but to THRIVE they will need to update their approach. With the rise of AI, the Cloud...

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Vendor Roadmaps:  What You Need To Know Written by:  Mark Cowan, CDO, Put It Forward 22 January 2019. The more information you can get about vendor intentions, the better, right? Yes, if it’s the right information, and it’s relevant to your situation. Unfortunately, vendor roadmaps may not be as...

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Data Integration with Context Written by: Mark Cowan, CDO, Put It Forward 17 January 2019. Data integration is no longer about connecting one system or application to another. It’s about connecting people, systems and data to enable unrestricted collaboration and cohesive data stories. One story...

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