Resources

Solutions And Expert Video

See our product capabilities and connections in action

Eloqua and Salesforce

Develop effective lead life cycle management through integrating your CRM and Marketing Automation. Keep both sales and the customer in the conversation and sharpen targeted marketing.

IDC - End to End Experiences

IDC VP of Analytics, Integration and Information Management - Maureen Fleming - discusses the needs of the enterprise in the context of the modern customer experience.

Eloqua and Adobe

Connect data like customer web visits, shopping cart info, and traffic sources to campaigns and segments and bridge known and unknown visitors for advanced campaign segmentation.
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IDC Spotlight - Put It Forward

Get the Experts Opinion
Global experts from IDC discuss the shape of things to come for the market leaders with Put It Forward. Get a solution view into the future and how to approach the challenges of the end to end customer experience.

Guidebook for
Integration

What are You Doing?
What is the breadth of information you should know before starting an Integration project? If you are not sure about all the questions to ask then check out our comprehensive guidebook on successful data integration. Discover the best practices for successful integration projects.
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Solution Infosheet and Checklists

Learn more about our product capabilities and connections

Questions to ask an
Integration Partner

Integration Choices
Checklist

7 Steps to Closed
Loop AI / ML Marketing

Intelligent Automation Guide

Questions to ask an
Integration Partner

Integration Choices
Checklist

7 Steps to Closed
Loop AI / ML Marketing

Intelligent Automation Guide

Blog and Recent News

Key Differences Between Predictive Analytics and Data Mining | Put It Forward

Key Differences Between Predictive Analytics and Data Mining | Put It Forward

02 May 2022

Key Differences Between Predictive Analytics and Data Mining 6 minute read In the last decade, big data has become the lifeblood of business organizations across the globe. Predictive analytics and...

Artificial Intelligence vs. Intelligent Automation | Put It Forward

Artificial Intelligence vs. Intelligent Automation | Put It Forward

27 April 2022

Artificial Intelligence vs. Intelligent Automation. What's the Difference? 6 minute read Around the world, forward-looking organizations are embracing artificial intelligence (AI), among other emerging intelligent automation (IA) technologies, to differentiate...

How To Use Predictive Analytics for Revenue Generation

How To Use Predictive Analytics for Revenue Generation

27 January 2022

Predictive Analytics for Revenue Generation Executive Summary Predictive analytics is a valuable tool for revenue generation. By analyzing past data and trends along with in-the-moment data, you can predict your...