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Renewal & Expansion Agent Revenue Retention

For CS & RevOps leaders - predict churn, trigger expansion plays & protect ARR in 30 days.

  • Predict renewal risk 90+ days out with classification predictive algorithms on usage & CS data.
  • Score expansion readiness per account & auto-trigger upsell plays within policy guardrails.
  • Reduce logo churn 25% in 90 days by routing at-risk accounts to retention workflows.
  • "2-day implementation" guarantee - Most clients go live in days, not months
  • SOC 2 + ISO 27001 compliance - Enterprise-grade security and governance built-in

Trusted by Fortune 500 leaders in financial services, technology, and global enterprise.

Fossil | Put It Forward
Eaton | Put It Forward
Fidelity | Put It Forward
Deckers | Put It Forward
Sitecore | Put It Forward
Opentable | Put It Forward

Renewal & Expansion Agent Use Cases

See how predictive AI eliminates renewal blind spots, surfaces expansion windows, and protects recurring revenue across Customer 360 and Revenue Operations flows.

Renewal Risk Prediction Use Case

Flag At-Risk Renewals 90 Days Before Expiry

Cut surprise churn by 35% and recover $2.1M in at-risk ARR per year by shifting from reactive firefighting to predictive retention orchestration.

Scenario: A B2B SaaS company with 1,200 accounts manages renewals via spreadsheets. CSMs discover churn risk only when a customer declines the renewal quote - weeks too late to intervene. CRM, support, and product usage data sit in separate silos.

Solution: The agent connects CRM, support ticketing, and product telemetry via Integration Designer. A classification predictive algorithm scores every account daily on engagement decline, open escalations, and usage drop-off. Accounts crossing risk thresholds auto-trigger retention playbooks and notify the assigned CSM in Slack.

Results: Churn identification moves from 7 days pre-expiry to 90+ days out. Logo churn drops 35% within 90 days. CSMs save 12 hours per week previously spent on manual pipeline reviews.

Expansion Campaign Trigger Use Case

Auto-Trigger Expansion Campaigns on Usage Signals

Increase net revenue retention from 105% to 118% by detecting expansion-ready accounts and launching targeted upsell campaigns before competitors engage.

Scenario: RevOps knows expansion potential exists but lacks a systematic way to detect which accounts are ready. Sales reps manually review usage dashboards quarterly, missing time-sensitive windows when feature adoption spikes or seat utilization exceeds 85%.

Solution: The agent ingests product usage, billing, and contract data. Predictive analytics models score expansion propensity based on usage velocity, feature breadth, and seat consumption. When scores cross configurable thresholds, the agent triggers personalized outreach sequences in marketing automation and creates expansion tasks in CRM.

Results: Expansion pipeline grows 40% in the first quarter. Average upsell deal size increases 22%. Time from signal detection to outreach drops from 14 days to under 4 hours.

CSM Workload Prioritization Use Case

Prioritize CSM Workload by Revenue-Weighted Risk

Eliminate 80% of manual account triage and focus CSM effort on the 15% of accounts representing 60% of renewal ARR at risk.

Scenario: A mid-market CS team of 8 manages 600 accounts. Every CSM treats renewals equally, spending the same prep time on a $5K account as a $250K account. High-value at-risk accounts get lost in the volume, and low-risk accounts consume disproportionate effort.

Solution: The agent combines predictive risk scores with contract value and strategic account flags. A revenue-weighted prioritization algorithm ranks every upcoming renewal. The agent auto-assigns tiered playbooks - white-glove for high-value risk, automated nurture for healthy low-value - and updates task queues in the CS platform daily.

Results: CSM productivity increases 30% as manual triage is eliminated. High-value save rate improves from 72% to 91% within 60 days. Overall GRR rises 6 points in one quarter.

Predict, Decide & Act - How the Renewal & Expansion Agent Works

Renewal and Expansion Agent Workflow

From siloed renewal data to proactive retention and expansion in 6 steps - no code, no manual handoffs, no spreadsheet reconciliation.

  • Step 1 - Connect: Link CRM, billing, support, product telemetry, contract management, and collaboration tools via Integration Designer with 500+ connectors. Unify renewal-critical data from Salesforce, HubSpot, Zuora, Zendesk, Pendo, Gainsight, and more into a single operational layer.
  • Step 2 - Analyze: Automated profiling normalizes customer IDs, contract terms, renewal dates, usage metrics, NPS scores, and support ticket severity across systems. Data quality issues are flagged and corrected before they distort risk assessments or trigger false alerts.
  • Step 3 - Predict: Predictive analytics run continuously, producing churn risk scores, expansion propensity classifications, and renewal likelihood forecasts. Time-series predictive algorithms detect engagement decay patterns weeks before they surface in standard dashboards.
  • Step 4 - Decide: Configurable business rules and governance guardrails convert predictions into decisions. Accounts auto-route to retention plays, expansion campaigns, or executive escalation based on risk tier, contract value, and strategic priority thresholds set by your team with no code.
  • Step 5 - Act: The agent executes in target systems - creating tasks in your CS platform, launching email sequences in marketing automation, posting alerts in Slack or Teams, updating opportunity stages in CRM, and scheduling QBR prep docs - without manual handoffs.
  • Step 6 - Learn: Renewal and expansion outcomes feed back into predictive models, improving risk score accuracy over time. Drift monitoring flags when customer behavior patterns shift, triggering threshold recalibration and model retraining through embedded analytics.

ROI Benefits: Renewal & Expansion Agent

Quantified outcomes from replacing manual renewal management with predictive AI-driven Customer 360 and Revenue Operations orchestration.

  • Churn Rate Reduction: Reduce logo churn by 25-35% within 90 days. Classification predictive algorithms identify at-risk accounts 90+ days before expiry, giving CS teams the runway to execute proven retention plays instead of last-minute save attempts.
  • Net Revenue Retention Lift: Increase NRR from a baseline of 105% to 115-120% within two quarters. Expansion propensity scoring surfaces upsell and cross-sell windows that manual reviews miss, adding $1.8M+ in expansion pipeline per 500 accounts.
  • CSM Productivity Gain: Reclaim 12+ hours per CSM per week by eliminating manual account triage, spreadsheet renewals tracking, and ad-hoc data pulls. Revenue-weighted prioritization ensures effort matches account value automatically.
  • Forecast Accuracy Improvement: Improve renewal forecast accuracy by 40% in 60 days. Time-series predictive analytics replace gut-feel pipeline calls with data-driven renewal probability scores updated daily across every account.
  • Time-to-Intervention Acceleration: Compress mean time from risk detection to intervention from 14 days to under 4 hours. The agent triggers retention or escalation workflows the moment predictive thresholds are crossed, eliminating inbox and meeting-cycle delays.

Renewal & Expansion Agent Leader

David Hrynk

Director of Program Management

“Having our global teams all working from the same page is critical to our success. Put It Forward exceeded way beyond where others died.”

Uma Asthana

Director of Operations and Technology

“What you just did for our teams' productivity and how we work was magic - you guys are rock stars, I’m truly blown away”

Udo Waibel

CTO

Put It Forward takes us where no others could - we struggled for years with an enterprise data story - this solved it across the board”

Sarika Saoji

Marketing Platform Technologist

“For me when our internal teams tried to replicate the Put It Forward technology that was when the pin dropped … these are really smart people”

Why Teams Choose Agentic AI Over Rules, Chatbots, and Manual Work

The Only Option Built for Safe, Explainable, Multi‑System Decisions

17 agent capabilities that matter most when choosing between rules, generic LLM chatbots, and manual processes.
CapabilityPut It Forward AgentTraditional Rules / Workflow AutomationGeneric LLM ChatbotManual Human Process

Agent execution & scale

No‑Code Agent Configuration

Yes, configure via UI + templates

Limited, technical admin

Limited, prompt‑based only

No

Multi‑System Context Awareness

Yes, native across connected systems

Yes, with complex wiring

No, single‑channel context

Yes, but inconsistent

Data Preparation & Validation

Yes, uses integration layer transforms and validators

Build and maintain logic

No state or very limited

Yes, in people’s heads/spreadsheets

Stateful, Long‑Running Workflows

Yes, native

Limited, brittle state handling

No state or very limited

Yes, in people’s heads/spreadsheets

Enterprise Integration Footprint

Runs on the same governed integration fabric (APIs, services, on‑prem)

Build per system

Channel‑only

System by system

Decision Intelligence & Autonomy

Business Rules + AI Policies

Rules + ML + policy guardrails

Rules only

Ad hoc LLM behavior

Tribal knowledge

End‑to‑End Decision + Action

Yes, orchestrates decisions and API actions across systems

Yes, but static and brittle

Suggests, doesn’t execute across systems

Yes, but slow and inconsistent

Continuous Process Intelligence

Yes, Embedded

No

No

Manual analysis

Autonomy Modes

Simulate, Recommend, Auto‑Act Within Guardrails

Auto‑Act only, no simulation or learning

Suggest only, no structured guardrails

Manual judgment only

Trust, Control & Ops for Agents

Policy & Guardrail Management

Central policies, RBAC, data scopes

Scattered in config and code

Prompt only, no enforcement

Policy documents, inconsistent enforcement

Safe Failure Handling

Native error capture, auto‑rollback/compensation options

Limited, build your own

Opaque failures

Manual investigation & fixes

Agent Performance & Impact Analytics

KPIs, action logs, impact by process (Q2C/O2C)

Basic logs, no business KPI tie‑in

No structured reporting

Manual reporting

Explainability & Audit Trail

Why‑logs for each action, full audit trail

Limited technical logs

Nearly none

Email, tickets, inconsistent records

Agent Extensibility & Integration APIs

APIs/SDKs to embed and extend agents + integration

Varies, often product‑specific

Mostly channel APIs, not orchestration

N/A

Agent Design & Tuning Support

Full design/tuning support and best‑practice playbooks

Self‑serve / ad‑hoc

Self‑serve / ad‑hoc

Self‑serve / ad‑hoc

Agent & Integration Roadmap Alignment

Co‑evolves with connector and system API roadmaps

No / lagging

No / lagging

No / lagging


Take A Tour Of How The Agents Work

Next Best Customer Agent Activation

See how Put It Forward Predictive Analytics uses no-code Agentic AI to predict your next best customer, connect key data sources, and automate decisions that grow revenue.

  • Target high-potential customers and improve marketing ROI with predictive analytics.
  • Integrate data, create models, and orchestrate AI agents without writing code.
  • Keep your customer acquisition strategy continuously optimized as the market changes.

Put It Forward’s Agentic Co-Pilot lets anyone use natural language to automate and change complex workflows, speeding decisions, easing IT bottlenecks, and enabling new AI-powered ways of working.

  • Trigger multi-step changes with simple conversational commands.
  • Boost productivity by simplifying complex tasks and reducing specialized effort.
  • Help business and technical teams co-create smarter, more agile processes.

Conversational AI Agents

Discover how Put It Forward's AI-powered Integration Designer uses conversation to simplify complex business rule creation.

  • Convert complex business rules from natural conversation into functions
  • Go faster without having to learn how Put It Forward works at an expert level
  • Reduce the costs of IT and increase the quality of your data

3-Day Agent Automation Enhancement, Not 3-Month Projects

We all implement new technology; a transformation or automation project can be simple, targeted, or enterprise-wide.

Accelerate time-to-value and reduce risk with a proven integration plan.

Our proven methodology ensures low-risk, high-impact integrations. Most clients see measurable ROI in the first year accelerated by best practices and enterprise-grade support.

  • Most clients see improved intelligent automation performance within 48 hours
  • Zero disruption guarantee - No downtime to existing systems, pipelines or data loads

Implementation timeframes depend on scope and complexity:

  • Hour 1-2: Configure connection source and destination
  • Hour 2-36: Business rule configuration and validation
  • Hour 36-48: Full deployment

Put It Forward Agentic Resources

Guide to Agentic Workflows

Guide to Agentic Workflows

This guidebook gives Integration Designer users a practical roadmap to implement AI agentic workflows, integrating intelligent automation and predictive analytics,  to optimize business processes and decision-making.

Two Methods for Agent Integration

Two Ways To Integrate Agents

Learn how to integrate an agent into a process using two different methods via the Put It Forward Integration Designer and a direct service call.  This helps both non-technical and technical teams find new revenue.

Agent orchestration solution

Agentic AI Orchestration

Put It Forward’s Agentic AI Orchestration connects AI agents, data, and automation tools into end-to-end workflows so enterprises can cut cycle times, handle exceptions intelligently, and scale automation for measurable ROI in weeks, not months.


What You Should Do Next

Get My AI Demo:

Unlock proven strategies, real-world examples, and actionable steps to implement AI agentic workflows in your organization. No sales pitch, just practical guidance.

Key AI Transformation and Leadership Assets

Revenue Operations IT Intelligent Automation Playbook

Revenue, Operations and IT Playbook

Learn how intelligent automation streamlines tasks, integrates data, and delivers measurable business benefits with practical strategies and examples.

Intelligent Automation Buyers Guide

Buyer Guide For Intelligent Automation

Gain expert guidance on intelligent automation solution types, approaches, outcomes, and key considerations to make confident, high-impact buying decisions.

How Decision Automation Works

See and learn how decision automation works at scale.  Connect the pieces, tools, and outcomes together in Put It Forward to unlock value and reduce complexity.

Renewal & Expansion Agent - Frequently Asked Questions (FAQs)

How are the predictive AI models for churn risk and expansion propensity trained?

The agent uses your historical renewal outcomes, product usage patterns, support interactions, and engagement data to train classification and time-series predictive algorithms. No external data leaves your environment. Models are configured through a no-code interface where your team defines target outcomes, selects input features, and validates accuracy before deployment. Most organizations achieve production-ready models within 2-3 weeks of initial data connection.

How does the agent explain its churn risk scores and expansion recommendations?

Every risk score and expansion propensity classification includes a transparent breakdown of key drivers - such as usage decline percentage, support ticket escalation frequency, NPS trend, and feature adoption breadth. CSMs and RevOps leaders see exactly which factors contributed to each prediction, enabling informed override decisions and targeted customer conversations grounded in data rather than guesswork.

Can our team override the agent's decisions or adjust risk thresholds?

Absolutely. The agent operates in a hybrid human-in-the-loop mode. Your team sets and adjusts risk thresholds, escalation rules, and playbook triggers through a no-code configuration interface. Any automated action - retention play, expansion campaign, or escalation - can require human approval before execution. CSMs can override individual account scores and add context that feeds back into model learning.

How is agent performance and model accuracy monitored over time?

Built-in analytics dashboards track prediction accuracy, false positive and negative rates, intervention success rates, and model drift indicators continuously. When customer behavior patterns shift - such as seasonal changes or product launches - the monitoring system flags accuracy degradation and recommends threshold adjustments or model retraining. Your team reviews performance metrics without needing data science expertise.

How does the agent handle data security and access governance?

Put It Forward is built with enterprise-grade security including SOC 2 and ISO 27001 compliance. The agent enforces role-based access controls so CSMs see only their assigned accounts, while managers access aggregate views. All data is encrypted in transit and at rest. Comprehensive audit trails log every prediction, decision, and action the agent takes, meeting requirements for healthcare, finance, and regulated industries.

Which systems does the agent connect to and in which flows does it operate?

The agent connects to CRM (Salesforce, HubSpot, Dynamics), billing (Zuora, Chargebee, Stripe), support (Zendesk, ServiceNow, Freshdesk), product analytics (Pendo, Mixpanel, Amplitude), CS platforms (Gainsight, Totango, Vitally), marketing automation (Marketo, Pardot), and collaboration tools (Slack, Teams) via 500+ connectors in the Integration Designer. It operates within Customer 360, Revenue Operations, and Quote-to-Cash flows.

What ROI and time-to-value should we expect from deploying this agent?

Most organizations connect data sources and deploy initial predictive models within the first 2 weeks. Measurable churn reduction of 15-25% and expansion pipeline growth of 20-30% are typical within the first 90 days. Full ROI - including CSM productivity gains, improved GRR, and NRR lift - is realized within one to two quarters. A proof-of-value engagement can demonstrate impact on your own data in as few as 5 business days.