Atlassian Integration, Automation & Project Intelligence

Name: Put It Forward Explained: Head of Product
Uploaded: 2024-07-14T00:00:00+00:00
Duration: 2 min 9 s
Channel: Put It Forward
Description: Put It Forward head of product, Mark Cowan shares a brief overview of the platform, intelligent automation. Focused on how we can make better decisions with the todays data and systems to drive better outcomes.

For PMO, IT & DevOps leaders ready to orchestrate Jira & Confluence across systems in days.

Pre-built connectors for Jira, Confluence, JSM, Jira Align & 600+ enterprise systems
No-code bi-directional sync for projects, epics, stories, tasks & documents
AI-powered workflow orchestration across PMO, IT & development teams
"2-day implementation" guarantee - Most clients go live in days, not months
SOC 2 + ISO 27001 compliance - Enterprise-grade security and governance built-in

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ROI Calculator

Trusted by Fortune 500 leaders in financial services, technology, and global enterprise.

Atlassian Cannot Scale What It Cannot Connect

Enterprise teams that need Jira & Confluence orchestrated, automated & intelligent across every system

Atlassian unified project operations 360 view Put It Forward

Operations and Users - Better Outcomes

Automate bi-directional updates between Jira, Confluence, and every upstream and downstream system to eliminate manual handoffs and double entry.

Sync projects, epics, stories, tasks, time entries, comments, and documents across PMO and engineering tools for complete operational visibility.

Transform raw cross-system project data into actionable insights, automatically triggering workflows, alerts, and escalations in real time.

Best of breed Atlassian data integration and process orchestration

Architect - Optimize Best of Breed

Enterprise toolchains struggle to integrate Jira and Confluence with ERP, CRM, HRIS, and financial systems without custom code and multi-month backlogs.

Put It Forward provides an adaptable no-code platform that connects Atlassian into any enterprise stack, reducing integration backlogs by up to 80%.

Implement governed, high-quality data orchestration across Atlassian Cloud, Data Center, and third-party systems without rearchitecting existing workflows.

Atlassian process automation and AI decision support

Business Leadership - Scale

Put It Forward delivers user-friendly tools that empower professionals across all levels of technical expertise to automate Atlassian processes. By simplifying complex data management and governance, we enable:

- Easy access to centralized project analytics and AI-powered forecasting across Jira data
- Intuitive no-code interfaces that do not require developer skills or scripting
- Rapid adoption and implementation across PMO, IT, engineering, and business teams

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Atlassian & Put It Forward: Real-World Outcomes

How enterprise teams use intelligent automation to unlock Atlassian data and accelerate project delivery

Atlassian Jira Workfront cross-platform project sync use case

Cross-Platform Project Sync Between Jira & Workfront

60% faster project alignment - Eliminate double entry and sync PMO and engineering work in real time

Scenario: A global enterprise runs Adobe Workfront for PMO planning and Atlassian Jira for engineering execution. Teams lose hours each week manually copying tasks, statuses, and updates between systems.

Solution: Put It Forward syncs projects, epics, stories, and tasks bi-directionally between Workfront and Jira in real time. Business rules map fields, enforce naming conventions, and trigger escalations when status drift exceeds thresholds.

Results: Double entry eliminated. Cross-team alignment improves 60%. Sprint planning accuracy increases 35% as PMO and engineering share a single source of truth without switching tools.

Atlassian JSM IT service escalation automation use case

Automated IT Service Escalation Across JSM & ITSM

42% reduction in mean time to resolve via automated cross-platform incident routing and escalation workflows

Scenario: An enterprise IT organization uses Jira Service Management for internal support but cannot connect incident data to ServiceNow, PagerDuty, or Slack without manual triage. Critical incidents get lost between systems.

Solution: Put It Forward orchestrates incident routing between JSM, ServiceNow, PagerDuty, and Slack based on severity, SLA, and team ownership rules. Escalation workflows auto-trigger when SLA thresholds approach. Resolution data syncs back to JSM.

Results: Mean time to resolve drops 42%. SLA compliance improves from 74% to 96%. Manual triage effort decreases 70%, freeing IT staff for proactive infrastructure work.

Atlassian Jira ERP resource capacity planning use case

Unified Resource & Capacity Planning Across Jira & ERP

73% faster resource allocation by connecting Jira capacity data to ERP financial planning in real time

Scenario: A professional services firm tracks project delivery in Jira but manages resource costs and billing in Oracle or SAP ERP. Finance teams export spreadsheets weekly to reconcile utilization, creating a 5-day lag.

Solution: Put It Forward syncs Jira time entries, story points, and sprint velocity with ERP resource and financial modules in real time. Predictive models flag over-allocation before it impacts delivery. Billing triggers fire on task completion.

Results: Resource allocation decisions accelerate 73%. Billing cycle compresses from 5 days to same-day. Utilization visibility improves 40%, enabling proactive staffing across project portfolios.

Atlassian Integration & Automation Capabilities

Atlassian no code data integration and process automation

Connect Jira, Confluence & JSM events to cross-platform workflows with intelligent triggers and actions

Issue lifecycle events: Trigger automation on issue creation, status transitions, sprint starts, field changes & comment additions across Jira and connected systems
Document sync events: Automate page creation, updates & attachment sync between Confluence and SharePoint, Google Drive, or document management systems
Service desk events: Route JSM tickets, escalations & SLA alerts to ServiceNow, PagerDuty, Slack & on-call platforms based on severity and ownership rules
Resource capacity events: Sync time entries, story points & sprint velocity to ERP financial modules for real-time utilization and billing
Data quality events: Validate, deduplicate & enrich Atlassian data before every sync cycle using AI-powered field mapping and governance rules

Process & Workflow Automation for Atlassian

How Atlassian orchestration works across your enterprise systems

No-Code Multi-Step Workflows spanning Jira, Confluence, JSM & third-party systems
Process Orchestration Across Teams with dependency-aware routing & exception handling
Integrated Reporting & Analytics with real-time dashboards tracking sync health & outcomes
Agent-based workflow integration into Atlassian Rovo for AI-powered autonomous execution
Scalable AI-Powered Enhancements including predictive models & intelligent batching that respects Atlassian API rate limits

Atlassian no code process orchestration workflow automation

ROI Benefits of the Atlassian & Put It Forward Partnership

Quantified outcomes from bringing Put It Forward intelligent automation into the Atlassian ecosystem

Faster project alignment: Eliminate double entry and compress cross-team sync from days to real time, improving sprint planning accuracy by 35%
Reduced integration backlog: Deploy Atlassian integrations in 2-5 days with no-code configuration, replacing months of scripting and middleware development
Lower mean time to resolve: Cut MTTR by up to 42% by connecting JSM to enterprise ITSM, alerting & communication platforms automatically
Eliminated manual data labor: Reduce manual export, reconciliation & data entry by 70%, freeing 12+ hours per week per team
Stronger resource utilization: Connect Jira capacity data to ERP for real-time staffing decisions, improving utilization visibility by 40%

Atlassian Integration & Process Automation Leader

David Hrynk

Director of Program Management

“Having our global teams all working from the same page is critical to our success. Put It Forward exceeded way beyond where others died.”

Uma Asthana

Director of Operations and Technology

“What you just did for our teams' productivity and how we work was magic - you guys are rock stars, I’m truly blown away”

Udo Waibel

CTO

“Put It Forward takes us where no others could - we struggled for years with an enterprise data story - this solved it across the board”

Sarika Saoji

Marketing Platform Technologist

“For me when our internal teams tried to replicate the Put It Forward technology that was when the pin dropped … these are really smart people”

Check Out Some Case Studies

Why Teams Choose Integration Automation Over Code, RPA, and File Drops

The Only Option Built for Governed, Multi‑System Integrations

19 integration features that matter most when choosing between code, RPA, connectors, and file transfers.

Capability	Put It Forward	Code/Middleware	RPA	Vendor Connector	Bulk File Transfer
Architecture & Scale
No Code Solution	Yes, Native	No	Scripts	Limited	No
Bi-Directional Integrations	Yes, Full	Build	NA	Limited	NA
Data Transformations (with validation)	Yes, Native	Build	No	No/Fixed Mapping	Limited
Data Persistence / State Management	Yes, Native	No	No	No	N/A
API Gateway Compatible	Yes	Build/3rd Party	No	No	No
Service Integration	Yes, Native	Yes, Build	No	No	N/A
Secure On-Premise Integration	Yes, Native	Requires Special Config/No	No	No	No
Intelligence & Automation
Custom Business Rules	Yes, Full	Limited	Limited to scripts	No	No
Process Automation & Orchestration	Yes, Full	Limited	Scripts	Not focused	No
Process Mining	Yes, Embedded	No	No	No	No
AI Agents (Integrated)	Yes, Native	Limited, Build	Scripted	No	No
Governance & Operations
Integrated Data Governance	Yes, Native	No, 3rd Party	Not Focused	Not Focused	No
Error Capture and Correction	Yes, Full	Limited, Build	No, Scripted	No	Not Focused
Integration Reporting, Analytics and Alerts	Yes, Native	Limited	N/A	Limited	No
Audit Reporting and Analytics	Yes, Full	No, Limited	No	No	Limited
Full API Access and Support	Yes, Native	Yes, Build	No, Limited	No	N/A
Implementation support	Yes, Full	Self Funded/SoW	Self Funded/SoW	Self Funded/SoW	Self Directed
Partner API Roadmap Alignment	Yes, Supported	No	No	No/Lagging	NA

The intelligent decision automation playbook for revenue, operations and IT

IDC Put It Forward Next Generation Business Requirements

Take A Tour Of How The Integration Designer Works

Put It Forward - Integration Designer Demo Tour

You'll see in this scenario the Put It Forward Integration Designer connecting two best-of-breed systems together.

Work with standalone configuration-based connectors which can be included in the Process Designer
Set the integration interval from real-time to intraday
Create business rules and event triggers for seamless execution

Integration Designer Auto Data Mapper

Put It Forward's Composable Integration Auto Data Mapper is a powerful tool for streamlining and automating the data integration process.

AI algorithms automatically map fields between integrated systems and services
Reduce manual effort and time needed to be productive
Always stay ahead by taking advantage of the latest API changes

Conversational AI Agents

Discover how Put It Forward's AI-powered Integration Designer uses conversation to simplify complex business rule creation.

Convert complex business rules from natural conversation into functions
Go faster without having to learn how Put It Forward works at an expert level
Reduce the costs of IT and increase the quality of your data

2-Day Integration, Process Automation Enhancement, Not 2-Month Projects

Put It Forward Workday ServiceNow Integration Project Plan

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We all implement new technology; a transformation or automation project can be simple, targeted, or enterprise-wide.

Accelerate time-to-value and reduce risk with a proven integration plan.

Our proven methodology ensures low-risk, high-impact integrations. Most clients see measurable ROI in the first year accelerated by best practices and enterprise-grade support.

Most clients see improved intelligent automation performance within 48 hours
Zero disruption guarantee - No downtime to existing systems, pipelines or data loads

Implementation timeframes depend on scope and complexity:

Hour 1-2: Configure connection source and destination
Hour 2-36: Business rule configuration and validation
Hour 36-48: Full deployment

Atlassian Approved Integration

Go to Atlassian Marketplace

Put It Forward Partner Resources

Guide to Agentic Workflows

This guidebook gives Integration Designer users a practical roadmap to implement AI agentic workflows, integrating intelligent automation and predictive analytics, to optimize business processes and decision-making.

Guide to Agentic AI Workflows

Two Ways To Integrate Agents

Learn how to integrate an agent into a process using two different methods via the Put It Forward Integration Designer and a direct service call. This helps both non-technical and technical teams find new revenue.

How to integrate an agent

Agentic AI Orchestration

Put It Forward’s Agentic AI Orchestration connects AI agents, data, and automation tools into end-to-end workflows so enterprises can cut cycle times, handle exceptions intelligently, and scale automation for measurable ROI in weeks, not months.

Solution: Agentic AI Orchestration

What You Should Do Next

Get My AI Demo:

Unlock proven strategies, real-world examples, and actionable steps to implement AI agentic workflows in your organization. No sales pitch, just practical guidance.

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Key AI Transformation and Leadership Assets

Revenue Operations IT Intelligent Automation Playbook

Revenue, Operations and IT Playbook

Learn how intelligent automation streamlines tasks, integrates data, and delivers measurable business benefits with practical strategies and examples.

Get My Intelligent Automation Playbook

Buyer Guide For Intelligent Automation

Gain expert guidance on intelligent automation solution types, approaches, outcomes, and key considerations to make confident, high-impact buying decisions.

Get My Intelligent Automation Buyer Guide

How Decision Automation Works

See and learn how decision automation works at scale. Connect the pieces, tools, and outcomes together in Put It Forward to unlock value and reduce complexity.

Atlassian - Frequently Asked Questions (FAQs)

What Atlassian products does Put It Forward connect and automate?

Put It Forward connects Jira Software, Jira Service Management, Confluence, Jira Align, and Atlassian Assets through certified, pre-built connectors. Beyond Atlassian, the platform links to 340+ additional systems including Workfront, ServiceNow, Salesforce, SAP, Snowflake, and hundreds of SaaS, on-premise, and legacy applications. All connections support bi-directional sync with real-time and batch modes.

How long does it take to implement an Atlassian integration with Put It Forward?

Most teams go live within 2-5 business days. The first 1-2 hours cover Atlassian connection configuration and authentication. Hours 2-36 focus on field mapping, business rules, and validation. A dedicated onboarding specialist guides configuration, testing, and go-live. Zero downtime is guaranteed for existing Atlassian workflows during implementation.

Does Put It Forward work with Atlassian Cloud, Data Center, and Server?

Yes. Put It Forward supports Atlassian Cloud and Data Center deployments. For organizations still running legacy Server instances, the platform connects through REST APIs and can bridge Server-to-Cloud migration workflows. All deployment models receive the same connector capabilities, governance controls, and real-time sync options.

How does Put It Forward handle security and compliance for Atlassian integrations?

Put It Forward is SOC 2 and ISO 27001 compliant with AES-256 encryption at rest and in transit. Every data sync between Atlassian and connected systems is logged with full field-level audit history. Role-based access controls restrict who can view or modify sync configurations. Data residency controls ensure information stays within approved regions.

Can Put It Forward replace Atlassian Automation or third-party scripting tools?

Put It Forward extends beyond native Atlassian Automation by orchestrating workflows across Atlassian and 340+ external systems. While Atlassian Automation handles intra-Jira rules, Put It Forward manages cross-platform processes spanning project management, ITSM, ERP, CRM, and communication tools. The two work together: native automation for Jira-internal logic, Put It Forward for enterprise-wide orchestration.

How does Put It Forward integrate with Atlassian Rovo AI?

Put It Forward complements Rovo by feeding governed, real-time data from 340+ external sources into the Atlassian environment. This enriched data improves the accuracy and context of Rovo AI agents, search, and recommendations. Put It Forward also extends Rovo actions beyond Atlassian by triggering workflows in external systems based on Rovo insights and decisions.

Will Atlassian integration disrupt current projects or require downtime?

No. Put It Forward enables zero-disruption deployment, automating complex data workflows without interrupting existing Jira projects, Confluence spaces, or JSM queues. The platform connects through certified API connectors that operate independently of existing automations. Intelligent batching and throttling respect Atlassian rate limits and processing windows.

What is the commercial model for the Atlassian and Put It Forward partnership?

Put It Forward offers flexible models including per-connector licensing, platform subscriptions, and enterprise agreements. Partnership pricing supports joint deployments and packaged solutions. No hidden consumption charges or per-record fees. Implementation support, onboarding specialists, and customer success management are included in every engagement.

What ROI can we expect from connecting Atlassian with Put It Forward?

Teams see first results within 30 days: manual data entry hours drop immediately, cross-team sync gaps close in the first week, and project visibility improves within 2-3 weeks. Operational impact materializes within 60-90 days. Clients report 5-8x ROI on platform cost within the first year. Use the ROI Calculator for estimates based on your Atlassian environment.