Real-Time Customer Insights Drive Better Engagement
Automate the Engagement Process
Empower you marketing strategy with the integrated customer insights
Operate with a single customer view
Integrate multiple customer touchpoints across marketing channels, and get customer signals.
Generate more qualified leads
Automate the routine marketing operations, and run the insights-driven campaigns.
Personalize customer experience
Understand your customer demand in real-time and reach out to them with the right offer at the right time.
Unlock revenue with personalized engagement
Create a single data view
Integrate data like customer web visits, traffic sources, previous engagement and purchase history to campaigns and segments. Save tons of time accessing the data at any moment.
Understand customer behavior
Easily understand how any customer interacts with the brand and product at each step. Identify the behavior patterns, preferences, and needs to make the right offer at the right time.
Improve engagement strategy
Automate marketing workflows to manage all customer interactions and track the level of engagement. Reach out to the most engaged customers, and define who is ready to talk.
Personalize content at scale
Deliver relevant content based on individual consumer data across the entire customer journey, which makes the shopping experience much easier and more enjoyable.
Drive lead generation and grow pipeline
Segment the audience by their readiness to talk and purchase, and reach out to them with the right offer. Generate more marketing-qualified leads and automatically share them with the sales team.
Hundreds of organizations have implemented
Put It Forward customer insights solution
Facilitate your engagement efforts
Podcast: Marketing Data Clusters and Segmentation
Learn about what data clusters are, their centrol role in personalization at scale and how audience segmentation is related.
Case Study: How to Create a Customer Experience Strategy
Explore how to receive insights, analyze patterns and behaviors, and understand buyer's values and triggers.
Calculate ROI of using marketing automation solution
Use the Put It Forward integration ROI calculator to check the value of scaled data automation in marketing.