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Intelligent Automation for Marketing and Revenue Teams

2X Your Lead Volume with Smarter Marketing Automation

Generate high-quality marketing leads that convert into high-intent sales opportunities without changing your systems. 

Trusted by Fortune 500 Leaders to Unlock Superior 45-Day Returns and Organizational Transformation.

Fossil | Put It Forward
Eaton | Put It Forward
Fidelity | Put It Forward
Deckers | Put It Forward
Sitecore | Put It Forward
Opentable | Put It Forward

It's Tough Being a Marketer Right Now.

Marketing data overload

Data Overload and Integration Issues

56% of marketers lack time to analyze their data properly

The volume of marketing data is growing exponentially, making it difficult to analyze, integrate, and derive actionable insights.

Struggling to get quality leads

Lead Quality and Generation Struggles

45% of businesses can't generate enough leads for sales

Marketers are struggling with generating high-quality leads due to fragmented data and competitive pressures.

Attribution and ROI Complexity

Attribution and ROI Measurement

Attribution challenges affect ROI measurement for 57% of marketers navigating privacy-first environments

Demonstrating ROI remains difficult due to complex attribution models and fragmented customer journeys.


Transform marketing operations to increase your funnel conversion

Track the customer journey across all touchpoints, get the full visibility of customer engagement, and predict the next moment of purchase.

Connect engagement tools

Connect any number of engagement tools to react faster to customer demand. Synchronize the customer data in one place and focus on lead generation with highest intent.

Automate Customer Acquisition

Streamline and facilitate your processes and workflows of any complexity. Automate the routine operations and focus on managing customer acquisition.

Get high quality customer insights

Get real-time insights about your customer demand and intent. Apply confident insights to your strategy and generate high-quality prospects.


Why invest in Intelligent Marketing Automation and Operations?

Customer preferences evolve so rapidly that marketing teams struggle to respond quickly enough to meet demand, requiring a fresh approach to engagement and acquisition strategies. Intelligent marketing automation streamlines and scales lead generation and conversion through automation and optimization.

Streamline Operational Processes

Risk Mitigation

5X

Output increases

Engage and acquire the best prospects that fit your ideal customer profile. Automate processes across your best-of-breed systems.

  • Automate time-intensive processes like content creation for review and approval.
  • Route sales-ready leads to where they need to go and trigger the notifications
  • Pull together data in exactly the way you want to break free of limited vendor connectors and IT backlogs. 

Scalable and Predictable Demand

Risk Mitigation

50% to 80%

conversion rates

Understand your customers' intent and predict who will buy, what, and when. Grow your pipeline faster.

  • Identify conversion opportunities by timing and value to keep the customer on the path.
  • Reduce churn risk and opt-outs with needs-based engagement knowledge.
  • Integrate directly into your process flow for seamless intelligent campaign flows.

Analytics Cost Management

Integration Platform

75%

reductions in data management costs

Centralized customer data analytics without the manual overhead or expensive data warehouses.

  • Generate cross-functional and systems reports when you need them
  • Create a complete view of the buyer journey by bringing together campaign, web, ad and CRM data.
  • Reduce the cost of expensive specialized tools and dependency on IT.

Revenue Loss Recovery Value Calcuator

Building an ROI for your investment is a critical step, this calculator will help you get a rough approximation of what the overall benefit can be.

What Others Say About Put It Forward

David Hrynk

Director of Program Management

“Having our global teams all working from the same page is critical to our success. Put It Forward exceeded way beyond where others died.”

Uma Asthana

Director of Operations and Technology

“What you just did for our teams' productivity and how we work was magic - you guys are rock stars, I’m truly blown away”

Udo Waibel

CTO

Put It Forward takes us where no others could - we struggled for years with an enterprise data story - this solved it across the board”

Sarika Saoji

Marketing Platform Technologist

“For me when our internal teams tried to replicate the Put It Forward technology that was when the pin dropped … these are really smart people”

By Forrester, companies that aligned people, processes, and technology across their sales and marketing teams achieved 36% more revenue growth and up to 28% more profitability.

IDC Intelligent Automation Put It Forward for Competitive Advantage

Intelligent automation tools focusing on real-time insights drive competitive advantage

“Put It Forward is 3+ years in ahead of any other technology solution in the intelligent automation space. Put It Forward offers a comprehensive capability set needed for the modern digital enterprise to succeed.”

 Maureen Fleming - IDC Program Vice President


Common FAQs about what to expect during and after a project.

How long does implementation take?

Most teams are fully operational within 2-4 weeks, depending on integration complexity. Our onboarding team provides step-by-step guidance, with 92% of clients reporting a smooth transition.

Will this work with our existing tech stack?

Yes—we integrate natively with HubSpot, Salesforce, Marketo, Adobe, Oracle and 350+ other tools. Our API-first approach ensures seamless connectivity, as demonstrated by clients like PTC who unified their stack in 3 weeks.

What results can we realistically expect?

Clients see an average 35% improvement in lead quality within 90 days. Specific outcomes depend on your starting point, which we’ll analyze during your free consultation.

How does pricing work?

We offer flexible subscription plans based on team size and feature needs—no hidden fees. 74% of clients achieve positive ROI within 6 months, with full cost transparency from day one.

What support do you provide post-implementation?

All clients receive 24/7 technical support, quarterly strategy reviews, and access to our intelligent automation swat teams. Our 98% customer satisfaction score reflects this commitment.

Is our data secure with your platform?

We’re SOC1, SOC 2, SOC3, ISO27001 compliant and encrypt all data in transit/at rest. Regular third-party audits ensure we meet GDPR, CCPA, and other global privacy standards.

Can we customize workflows for unique needs?

Absolutely—88% of clients leverage our modular architecture to build custom automation rules without coding. Our team helps design solutions tailored to your specific lead lifecycle.


High Impact Marketing Solutions To Consider

Put It Forward Revenue Intelligence Solution Thumbnail

Revenue Intelligence

Revenue intelligence for marketing, sales, and customer success with an all-in-one 360 customer lifecycle revenue automation solution.

Campaign conversion optimization solution.

Conversion Optimization

Analyze your audience and identify the segment needs to optimize your conversion points. Increase the efficiency of your campaigns and improve outcomes.

Intelligent lead score next best action and consolidated analytics.

Intelligent Lead Score Models

Use lead sore models to optimize the buyer journey. Automatically run engagement, sentiment, and intent analysis to define the next best action.

What You Should Do Next

See How It Works for Your Team:

See how Put It Forward can help your marketing team double lead volume, automate workflows, and deliver high-quality leads tailored to your unique environment. No obligation, just actionable insights.

Key Revenue Intelligence and Leadership Assets

Revenue Operations IT Intelligent Automation Playbook

Revenue, Operations and IT Playbook

Discover practical strategies and real-world benefits of intelligent automation to streamline IT operations, integrate data, and drive business transformation.

Intelligent Automation Buyers Guide

Buyer Guide For Intelligent Automation

Gain a practical, expert-driven walkthrough of intelligent automation solutions, categories, outcomes, and key considerations for making informed buying decisions.

How PIF Revenue Intelligence Works

Walk through the benefits of revenue intelligence automation; by the end of this video, you'll understand the value and how it works with your current investments.