But Will it Work? The Pressure for Marketers to Drive Pipeline Conversion
Written by: Mark Cowan - CDO, Put It Forward
February 26, 2019
But Will it Work? The Pressure...
The gartner rpa magic quadrant remains the benchmark for robotic process automation, yet the 2024 market has matured, with rapid AI convergence and $22.79B global RPA spend. Analyst coverage now extends beyond Gartner . IDC’s 2025 MarketScape for Business Automation Platforms¹ offers vital, 360-degree validation of vendors addressing real-world enterprise needs.
- RPA adoption at record pace: Over 86% of companies automating core processes, with IDC reporting rising demand for platforms that handle analytics and agentic orchestration.
- AI reshaping automation: Both Gartner and IDC track generative AI, low-code AI augmentation, and platform interoperability as differentiators in vendor evaluations.
Executive Summary: Key Insights from Gartner RPA Magic Quadrant, IDC BAP MarketScape, and Put It Forward Solutions
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The page compares the latest Gartner RPA Magic Quadrant and IDC Business Automation Platform MarketScape frameworks to guide business and IT leaders in selecting the best robotic process automation and business automation solutions.
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Analysis includes strengths and weaknesses of top vendors, UiPath, Automation Anywhere, Blue Prism, Microsoft, SAP - plus Put It Forward’s integration-focused and analytics-enabled offering.
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Gartner’s Magic Quadrant prioritizes execution, scalability, and ecosystem reach, while IDC MarketScape evaluates holistic capabilities including speed, flexibility, and analytics.
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Put It Forward is highlighted in IDC’s report for rapid deployment, cost efficiency, centralized orchestration, and code-free AI analytics, making it an agile choice for organizations focused on ROI and speed.
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RPA adoption is accelerating: most enterprises achieve 240% ROI in 6-9 months, and automation platforms deliver immediate process, compliance, and productivity benefits.
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Implementation best practice includes phased rollout, strong governance, clear vendor criteria, and leveraging platforms that minimize integration and change management risks.
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Real-world case studies demonstrate dramatic savings in finance, healthcare, and manufacturing, showing actionable business value from smart automation strategies.
Elsa Petterson
Leadership success manager @ Put It Forward
I've worked on 100's of intelligent automation projects, open to your questions.
Table of Contents
- Gartner RPA Magic Quadrant 2024 vs. IDC 2025 MarketScape: Strategic Insights for Business Leaders
- Executive Summary: Key Insights from Gartner RPA Magic Quadrant, IDC BAP MarketScape, and Put It Forward Solutions
- Analyst Frameworks: Gartner RPA Magic Quadrant vs IDC MarketScape
- Comparative Vendor Analysis: Gartner Leaders, IDC View, and Put It Forward’s Position
- Market Impact, ROI, and Business Outcomes
- Implementation Strategy: Step-by-Step Success
- Overcoming Pitfalls, Budget, and Org Alignment
- Case Studies & Testimonials
- Conclusion, CTA & Next Steps
- Frequently Asked Questions About Gartner RPA Magic Quadrant, IDC MarketScape, and Business Automation Solutions
- What You Should Do Next
- Key Intelligent Automation Leadership Assets
Gartner Magic Quadrant for Robotic Process Automation
- Focuses on vendor execution and vision
- Leaders: UiPath, Automation Anywhere, SS&C Blue Prism, Microsoft
- Emphasizes enterprise features, scalability, and vendor ecosystem
IDC MarketScape: Business Automation Platforms 2025 Vendor Assessment
- Holistic “capabilities vs. strategy” scoring for near-term execution and long-term alignment
- Recognizes vendor innovations: process orchestration, analytics, integration, AI enablement, deployment flexibility
- Highlights mid-market and agile platforms, offering a broader context for buyers
Comparative Vendor Analysis: Gartner Leaders, IDC View, and Put It Forward’s Position
| Vendor | Gartner MQ 2024 | IDC MarketScape 2025 | Key Differentiators |
|---|---|---|---|
|
UiPath |
Leader |
Leader/Strong Vision |
RPA based integration, massive partner ecosystem |
|
Automation Anywhere |
Leader |
Leader |
Agentic RPA automation, cloud scalability |
|
SS&C Blue Prism |
Leader |
Strong Capabilities |
Governance, security, regulated sectors |
|
Microsoft Power Automate |
Leader |
Broad Coverage |
Enterprise integration, pricing model |
|
SAP |
Challenger |
Recognized |
ERP/resources, integration focus |
|
Put It Forward |
Not in Gartner |
Major Player |
Integration-first, native AI, no-code analytics, rapid orchestration, cost efficiency |
- Put It Forward’s position: IDC recognizes Put It Forward for delivering “fast, flexible, and scalable automation solutions ready for the digital future,” highlighting strengths in process integration, analytics, and deployment speed that directly address buyer pain points missed by traditional MQ leaders.
- Gartner’s leaders typically require substantial resource investment, while intelligent platforms like Put It Forward provide rapid value for organizations seeking cost-effective, future-ready automation.
- IDC also emphasizes breadth of platform capabilities, Put It Forward stands out for enabling centralized orchestration and code-free AI analytics that facilitates system integration of disparate data and process systems, answering talent and interoperability constraints.
Implementation Strategy: Step-by-Step Success
1. Opportunity Identification (2–4 weeks)
- Assess core RPA candidates (volume, stability)
- IDC tip: Leverage platforms that support quick process mapping (Put It Forward excels)
2. Vendor Selection & Proof of Concept (4–6 weeks)
- Benchmark against both Gartner MQ and IDC MarketScape findings for holistic view
- Prioritize ease of integration, analytics, and deployment speed
3. Development and Rollout (6–12 weeks)
- Use central governance, flexible licensing, and low-code/citizen dev options (a Put It Forward highlight)
4. Scale and Analytics (Ongoing)
- Optimize with AI/agentic features; monitor with built-in analytics dashboards
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