Identity Sprawl Crisis
Scattered customer identities prevent consistent experiences, cross-sell opportunities, and accurate customer lifetime value tracking, costing enterprises millions in lost revenue.
Customer 360 Blind Spots
Disconnected touchpoints create missed opportunities to understand behavior patterns, predict churn, and optimize engagement, while competitors capture market share.
Manual Integration Bottlenecks
Manual identity linking consumes IT resources, creates bottlenecks in customer insight, prevents real-time personalization, and traps teams in tactical work instead of strategic transformation.
Forrester says companies using unified identity resolution platforms see up to 42% improvement in customer lifetime value and 35% reduction in data integration costs.
Go From Fragmented Data to Strategic Customer Intelligence
Go From Fragmented Data to Strategic Customer Intelligence
The Put It Forward identity resolution platform acts as your single, enterprise-wide source of customer truth, integrating and matching identities across SaaS, on-premise, and partner systems in real-time.
- Automate and unify identity data: Seamlessly connect millions of data points from marketing, sales, support, and external partners.
- Power continuous customer 360: Dynamic identity graphs ensure your teams always see the full customer journey.
- Accelerate workflow orchestration: Trigger personalized, end-to-end business processes on up-to-date, trusted customer profiles.
Automate and Unify Identity Data
Companies using unified identity resolution platforms average 42% higher customer lifetime value and a 35% reduction in data integration costs.
Power Continuous Customer 360
Organizations report identity accuracy improvements up to 52%, supporting better customer engagement and compliance.
Accelerate Workflow Orchestration
IT leaders cite a 35% reduction in integration time and higher productivity by automating identity matching and resolution.
Unified Customer Profiles
Reason to Invest: Ensures every team has a single, trusted profile for each customer - regardless of channel or system - eliminating silos and data fragmentation.
Business Benefits:
- Faster, more accurate insights for personalized engagement and decision-making
- Improved compliance by honoring customer preferences across all touchpoints
- Increased employee productivity with all teams accessing the same, up-to-date information
- Higher client satisfaction scores and reduced cost-to-serve
Personal Omnichannel Experiences
Reason to Invest: Delivers consistency and relevance by recognizing customers and their preferences across every touchpoint, meeting rising customer expectations.
Business Benefits:
- Higher conversion rates and increased customer loyalty through tailored, consistent interactions
- Seamless, frictionless experiences across all channels web, mobile, call center, email, in-store
- Improved marketing ROI from more targeted and relevant campaigns
- Customers feel valued, leading to greater retention and advocacy
Operational Speed, Faster Integration
Reason to Invest: Automates complex identity linking and resolution, reducing manual reconciliation and freeing IT resources for strategic initiatives.
Business Benefits:
- Shorter time-to-insight with accelerated workflows and faster customer data unification
- Reduced IT overhead on manual data integration and reconciliation
- Increased data quality by eliminating duplicates and errors
- Seamless integration with existing SaaS, on-premise, and partner applications for enterprise scalability
Developed for the enterprise to create highly personalized experiences
Deliver exceptional experiences and measurable business results by connecting every customer identity - across all devices, channels, and systems - with Put It Forward’s advanced identity resolution platform.
Link together known and unknown users.
Link cross-system identifiers to establish relationships between separate user profiles.
Unlock barriers to establish many-to-one and one-to-many connections between system entities such as accounts, contacts, products, and events.
Link together customers or users.
Connect the dots of all customers and users to create the consolidated profile.
Include behavioral, demographic, and psychographic data to enrich the unified profile.
Identified triggers set in motion high-value processes and notifications across various platform systems.
Turn local automations into organizational processes.
Kick automation into high gear with the standard identifiers that link process events across multiple systems.
On top of best-of-breed systems, cross-platform processes help unlock value otherwise lost or executed manually.
According to Gartner research, enterprises investing in identity resolution have experienced 25-40% improvements in customer lifetime value". Leading analysts confirm that companies with mature identity resolution capabilities significantly outperform those struggling with fragmented customer data. The competitive advantage is clear: unified customer identities enable better decisions, improved experiences, and measurable revenue growth.
What a Successful Identity Resolution Project Looks Like:
We understand that enterprise identity resolution projects require careful planning and risk mitigation. Our proven methodology, developed through hundreds of enterprise implementations, ensures your success from day one.
Implementation Phases:
- Phase 1 (Week 1-2): Discovery and identity mapping across current systems
- Phase 2 (Week 3-4): Connector deployment and initial identity resolution testing
- Phase 3 (Week 5-6): Full platform activation and team training
- Phase 4 (Week 7-8): Performance optimization and advanced workflow automation
Timeline: First identity resolution results typically appear within 10-14 days, with full implementation completed in 30-45 days depending on complexity.
The Analysts Say Put It Forward Is Way Ahead
More Intelligent IT Transformation Resources:
More Intelligent IT Transformation Resources:
How it Works - Identity Resolution
How identity resolution works across multiple customer experience systems to create a unified profile that you can engage with consistently.
Modern Householding Guide
Readers gain clear, actionable guidance on how connecting customer identities across devices and systems drives personalization, and stronger customer relationships with measurable improvements.
AI Workflow Playbook
Get a practical guide to building, automating, and optimizing AI agentic workflows. Learn how autonomous AI agents plan, adapt, and drive business processes with real-world, scalable impact.
Revenue, Operations and IT Playbook
Discover practical strategies and real-world benefits of intelligent automation to streamline IT operations, integrate data, and drive business transformation.
Buyer Guide For Intelligent Automation
Get expert guidance on evaluating, selecting, and deploying intelligent automation solutions to maximize IT transformation, efficiency, and business impact.
How PIF's Architecture Works
Step through the architecture of Put It Forward; by the end of this video, you'll understand the platform, its components, and how it makes a difference in the enterprise.