Focus on Tonal Sentiment
Increase digital efficiency by seeing a linked view of the customer or user across all platforms. Safely connect users' engagement across multiple services, devices, and platforms.
Audience Segmentation
People want to be engaged in a highly personalized way with content, experiences, and communications tailored to the moment. Connect the identifiers and treat them as a single entity.
Single Customer View
Understanding intent, motivation, and insights is critical to efficient customer engagement. The single customer 360 view is often within the CRM or analytics system, but the linking identifiers are managed externally.
Developed for the enterprise to create highly personalized experiences
Link together known and unknown users
Link cross-system identifiers to establish relationships between separate user profiles.
Unlock barriers to establish many-to-one and one-to-many connections between system entities such as accounts, contacts, products, and events.
link together customers or users
Connect the dots of all customers and users to create the consolidated profile.
Include behavioral, demographic, and psychographic data to enrich the unified profile.
Identified triggers set in motion high-value processes and notifications across various platform systems.
Use Common Identifiers to Automate Processes
Kick automation into high gear with the standard identifiers that link process events across multiple systems.
On top of best-of-breed systems, cross-platform processes help unlock value otherwise lost or executed manually.
No Code Configuration
Certified Connectors
Easy Transformations
On Call Info Services
Auto Field Mapping
Dynamic Prediction Modelling
In-flight Governance
Secure On-Premise Connection
How it Works - Identity Resolution
How identity resolution works across multiple customer experience systems to create a unified profile that you can engage with consistently.
What is Intelligent Automation
Businesses that have embraced intelligent automation are experiencing increased efficiency, accelerated time to market, and improved customer experience. Learn how event processing and data mining work together.
Using a Data Platform
When storing and seeing data is not enough. Understanding how to leverage a data platform is critical to competitive success for enterprises.
FAQ about Identity Resolution
Identity resolution definition is the process of linking disparate data points across various sources to create a unified and accurate profile of an individual or organizational entity such as a company or products and services.
Identity resolution software is a technology solution designed to automate the process of matching and linking customer data from multiple sources, facilitating the creation of unified customer profiles.
Identity resolution software works by connecting to various sources of data and linking their main identifiers together defining a unified relationship.
Identity resolution vendors are companies that provide software solutions or platforms for identity resolution services. Some vendors offer standalone solutions, and others offer it as part of a platform like Put It Forward.
A Customer Data Platform CDP identity resolution capabilities integrates customer data from various sources and resolves identities to create a comprehensive view of individual customers, enabling personalized marketing and engagement.
Identity resolution enables marketers to better understand their customers by consolidating data from different channels and touchpoints, leading to more targeted and personalized marketing campaigns.
An identity resolution platform often includes data matching algorithms, data cleansing capabilities, entity resolution, data integration tools, and customer profile management functionalities.
