Data governance is the process of managing, organizing, and controlling data throughout its lifecycle to ensure its top quality, accuracy, and availability. It's an integral part of any organization's overall data management strategy and is becoming increasingly important in today's digital economy.
Data governance is the overall management of the availability, usability, integrity, and security of data. It includes the processes that ensure the effective and efficient use of data within the organization.
The process encompasses all aspects of data management, including data quality, privacy, security, integration, analysis, and compliance. The goal of data governance is to ensure that data is used effectively and securely to support organizational objectives.
Data governance tools are software applications that help organizations manage, organize and control data. These tools make it possible to use available information in an efficient way that ensures data integrity and quality.
Thanks to using data governance tools, organizations are able to:
Data governance helps organizations manage the data quality and compliance needs, and check what happens with the data. By investing in a data governance solution, organizations can stay ahead of their competition and leverage their business potential.
Intelligent automation automates non-routine processes and tasks that require some level of thought. Businesses that have embraced digital transformation initiatives that include intelligent automation enjoy increased efficiency, and accelerated time to market.
Customer demand better experiences from the brands they interact with. To improve your CX, you will need to build an effective strategy. Create long-term relationships with customers by addressing their specific needs throughout their purchase journey.
Knowing the customers’ intent gives marketing and sales teams power over their journey through the sales funnel and allows them to predict future behavior and create campaigns that will address different personas. Understand what your customers want.